Senior Marketing Executive

Oriental Metals; Ernakulam; On-site; INR 400,000 - 800,000; Full time

Job summary

Oriental Metals in Ernakulam is seeking a dynamic Senior Executive-Marketing with hands-on experience in digital marketing, SEO and BTL activities. You will drive brand visibility, coordinate marketing communications and support product campaigns.

The role requires 3–8 years of relevant experience, strong project management and analytical skills, and the ability to manage multiple campaigns while ensuring timely delivery and measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3–8 years of relevant marketing experience with hands-on exposure to digital marketing, SEO, marketing communications, and BTL activities
• Good understanding of SEO tools, digital analytics, and social media platforms
• Strong communication, coordination, and project management skills
• Ability to manage multiple marketing activities and meet deadlines
• Creative thinking, attention to detail, and a results-oriented approach

Responsibilities

• Plan and execute digital marketing activities to improve brand awareness and online visibility.
• Implement SEO strategies, including keyword research, on-page and off-page optimization and content optimization.
• Monitor website performance, organic traffic, keyword rankings and campaign effectiveness using relevant digital marketing tools.
• Coordinate digital campaigns across social media, websites and other online platforms.
• Develop and coordinate marketing content, promotional materials, brochures, presentations and product communications.
• Ensure consistency in brand messaging across marketing channels.
• Coordinate with internal teams, agencies and designers for the development of marketing collateral.
• Support product launches, promotional campaigns and brand-building initiatives.
• Plan and execute BTL activities, including exhibitions, trade fairs, dealer meets, product demonstrations, promotional events and customer engagement programmes.
• Coordinate with vendors, agencies, and other stakeholders to ensure timely execution of marketing activities.
• Manage marketing materials, event logistics and promotional requirements.
• Track campaign performance, prepare reports and evaluate the effectiveness of marketing initiatives.
• Monitor marketing budgets, campaign expenses and activity-wise performance.
• Prepare regular reports on digital marketing performance and BTL campaign outcomes.
• Coordinate with sales and other departments to align marketing activities with business objectives

Skills

Digital Marketing

SEO

Marketing Communications

BTL Activities

Brand Management

Project Coordination

Education

Bachelor's degree in Marketing or related field

Tools

SEO Tools

Digital Analytics

Social Media Platforms

Job description

Job Description: Senior Executive-Marketing

Experience: 3 to 8 Years
Department: Marketing
Location: Ernakulam

Job Summary

We are looking for a dynamic and result-oriented Marketing Executive with 38 years of experience in digital marketing, SEO, marketing communications and BTL&ATL activities. The ideal candidate should be capable of executing marketing campaigns, enhancing brand visibility, managing communication initiatives, and supporting the company's overall marketing objectives.

Key Responsibilities

Digital Marketing & SEO

• Plan and execute digital marketing activities to improve brand awareness and online visibility.
• Implement SEO strategies, including keyword research, on-page and off-page optimization and content optimization.
• Monitor website performance, organic traffic, keyword rankings and campaign effectiveness using relevant digital marketing tools.
• Coordinate digital campaigns across social media, websites and other online platforms.

Marketing Communications

• Develop and coordinate marketing content, promotional materials, brochures, presentations and product communications.
• Ensure consistency in brand messaging across marketing channels.
• Coordinate with internal teams, agencies and designers for the development of marketing collateral.
• Support product launches, promotional campaigns and brand-building initiatives.

BTL Activities & Campaign Management

• Plan and execute BTL activities, including exhibitions, trade fairs, dealer meets, product demonstrations, promotional events and customer engagement programmes.
• Coordinate with vendors, agencies, and other stakeholders to ensure timely execution of marketing activities.
• Manage marketing materials, event logistics and promotional requirements.
• Track campaign performance, prepare reports and evaluate the effectiveness of marketing initiatives.

Reporting & Coordination

• Monitor marketing budgets, campaign expenses and activity-wise performance.
• Prepare regular reports on digital marketing performance and BTL campaign outcomes.
• Coordinate with sales and other departments to align marketing activities with business objectives.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3–8 years of relevant experience in marketing, with hands-on exposure to digital marketing, SEO, marketing communications, and BTL activities.
• Good understanding of SEO tools, digital analytics, and social media platforms.
• Strong communication, coordination, and project management skills.
• Ability to manage multiple marketing activities and meet deadlines.
• Creative thinking, attention to detail, and a results-oriented approach.

Preferred Candidate

A proactive marketing professional with a balanced understanding of digital marketing and on-ground promotional activities, capable of strengthening brand presence and supporting business growth.