Assistant Manager- Marketing

Jobinandjismi; Kerala; On-site; INR 600,000 - 900,000; Full time

Job summary

Jobinandjismi in Thrissur, Kerala, is looking for an Assistant Manager – Marketing with hands-on experience in digital marketing to plan and execute campaigns for product promotion and lead generation.

The role involves managing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms, and coordinating with design, content, sales, and product teams to ensure strong brand messaging and optimized performance.

Qualifications

• 2–4 years of experience in digital marketing.
• Experience in product-based digital marketing is preferred.
• Hands-on knowledge of digital marketing channels and lead generation.
• Familiarity with analytics tools such as GA4 and GSC.

Responsibilities

• Plan and execute digital marketing strategies for product promotion and lead generation.
• Manage digital campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Develop product-focused marketing campaigns highlighting features and value propositions.
• Manage product-related content across websites, landing pages, social media, and email campaigns.
• Conduct market and competitor research to identify growth opportunities.
• Collaborate with design, content, sales, and product teams to ensure consistent messaging.
• Monitor campaign performance and optimize based on KPIs.
• Support SEO, SEM, email marketing, and marketing automation.
• Track budgets, analyze results, and prepare performance reports.
• Assist in product launches and go-to-market activities.

Skills

Digital marketing

Lead generation

Campaign management

Analytics

Tools

Google Ads

Meta Ads

SEO tools

GA4

GSC

Job description

Experience: 2–4 Years (Minimum 2 years and less than 5 years)

Employment Type: Full-Time

Department: Marketing

About the Role

Assistant Manager – Marketing

Experience: 2–4 Years (Minimum 2 years and less than 5 years)

Location: Thrissur, Kerala

Employment Type: Full-Time

Department: Marketing

About the Role

We are looking for a proactive and results-oriented Assistant Manager – Marketing with experience in digital marketing, preferably focused on product marketing. The ideal candidate should have hands‑on experience in promoting products through digital channels, planning marketing campaigns, generating leads, and improving brand visibility.

Key Responsibilities

• Plan and execute digital marketing strategies for product promotion, brand awareness, and lead generation.
• Manage digital campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
• Develop product‑focused marketing campaigns highlighting features, benefits, value propositions, and competitive advantages.
• Manage product‑related content across websites, landing pages, social media, email campaigns, and other digital channels.
• Conduct market research, competitor analysis, and audience research to identify growth opportunities.
• Collaborate with design, content, sales, and product teams to ensure consistent brand messaging.
• Monitor campaign performance using analytics tools and optimize campaigns based on relevant KPIs.
• Support SEO, SEM, email marketing, and marketing automation initiatives.
• Track marketing budgets, analyze campaign results, and prepare performance reports.
• Assist in product launches, promotional activities, and go‑to‑market marketing initiatives.

Requirements

• Minimum 2 years and less than 5 years of experience in digital marketing.
• Experience in product-based digital marketing is preferred.
• Hands‑on knowledge of digital marketing channels, campaign management, and lead generation.
• Practical exposure to Google Ads, Meta Ads, SEO, SEM, and social media marketing.
• Familiarity with analytics tools such as Google Analytics 4 and Google Search Console.
• Understanding of product positioning, target audience identification, customer journeys, and conversion funnels.
• Ability to analyze campaign performance and recommend data‑driven improvements.
• Good written and verbal communication skills.
• Strong organizational skills and the ability to manage multiple marketing activities.

Added Advantage

• Strong theoretical knowledge of digital marketing concepts, frameworks, and strategies.
• Experience in marketing software products, SaaS platforms, eCommerce products, or technology solutions.
• Knowledge of product positioning, go‑to‑market strategies, and product launch planning.
• Familiarity with CRM tools, marketing automation, and conversion rate optimization.
• Relevant certifications in digital marketing, Google Ads, or analytics.

Preferred Candidate Profile

A candidate who combines practical digital marketing experience with a strong understanding of marketing principles, particularly in product promotion. The candidate should be capable of translating product features into compelling marketing messages and driving measurable results through digital campaigns.