Senior Marketing Executive

leading newspaper; Bilaspur; On-site; INR 600,000 - 900,000; Full time

Job summary

Leading Newspaper is seeking a dynamic professional to drive advertising sales and manage print media campaigns. You will plan and execute campaigns, coordinate ATL/BTL activities, and liaise with agencies and clients to deliver impactful promotions.

The role requires strong relationship skills, strategic thinking, and proficiency in presenting proposals and developing marketing collateral to boost visibility in a competitive Indian print market.

Qualifications

• Experience in print media advertising sales and revenue generation.
• Plan, buy, and negotiate print media campaigns.
• Strong client relationships with agencies and brands.

Responsibilities

• Drive ad sales and revenue generation through cold calls and networks.
• Plan, buy, and negotiate print media campaigns.
• Coordinate ATL/BTL activities and activations.
• Liaise with government departments and corporate partners.
• Manage client relationships and agency coordination.
• Create proposals and deliver presentations to prospects.
• Develop marketing collateral and press materials.
• Coordinate circulation planning with relevant teams.
• Oversee production processes for printed materials.

Skills

Ad sales

Media planning

Agency management

CRM software

MS Office (Excel, PowerPoint)

Presentation skills

Content development

Creative thinking

Project management

Circulation coordination

Tools

CRM software

MS Office (Excel, PowerPoint)

Job description

Role & responsibilities

1. Print Media & Advertising Expertise
   • Ad Sales and Revenue Generation: Proven ability to drive revenue, meet, or exceed weekly/monthly sales targets through cold calling and leveraging existing networks.
   • Media Planning & Buying: Proficiency in planning and executing print campaigns, including media buying and negotiating rates for newspapers, magazines, and inserts.
   • Knowledge of Print Ecosystem: In-depth understanding of the Indian print industry, including regional language publications and major national dailies.
   • ATL/BTL Activity Coordination: managing below the Line (BTL) and Above the Line (ATL) activities, such as activations, events, and print promotions.
2. Liaison with Local Government Department and other Corporate.
3. Relationship and Agency Management
   • Client Relationship Management: Building and maintaining strong relationships with corporate clients, advertising agencies, and brands.
   • Agency & Vendor Coordination: Acting as a liaison between the marketing department and advertising agencies to ensure timely execution of campaigns.
4. Communication and Creativity
   • Pitching and Presentation: Excellent presentation skills for creating and delivering proposals to prospective clients.
   • Content and Collateral Development: Ability to produce or supervise the production of marketing collaterals, brochures, and press releases.
   • Creative Thinking: Developing innovative initiatives to boost brand visibility in a competitive market.
   • Circulation related work coordinate with circulation department for Strategic plan how improve circulation of newspaper as per the integrated work Policy.
5. Technical and Organizational Skills
   • Project Management: Ability to manage multiple projects simultaneously under tight, shifting deadlines.
   • Technical Proficiency: Competence in using CRM software, MS Office (especially Excel and PowerPoint), and internal,, or web-based systems for tracking,.
   • Operational Coordination: Overseeing production processes for printed materials, such as flyers, posters, and hoardings.
6. Key Attributes
   • Result-Oriented: Focused on delivering measurable results and driving sales growth.
   • Self-Starter & Resilient: Proactive in sourcing new clients and able to handle pressure in a fast-paced environment.