Marketing / Client Partner

Road Ads; Mumbai; On-site; INR 400,000 - 650,000; Full time

Job summary

Road Ads in Mumbai is seeking a dynamic sales/marketing professional to drive client acquisition and lead generation for OOH, Transit Media and BTL campaigns. You will craft concepts, media plans and proposals while coordinating with clients, agencies and internal teams to deliver campaigns.

The role emphasizes relationship-building, travel for on-ground execution, and a focus on revenue growth through strategic activations and CSR initiatives.

Qualifications

• 1–2+ years in Sales, Marketing, Advertising, Media, Client Servicing or Business Development.
• Graduate/Postgraduate in Marketing, Advertising, Communications, Business or related field.
• Strong understanding of marketing campaigns, consumer engagement and on-ground activations.
• Excellent communication, presentation and interpersonal skills.
• Strong client relationship-building and networking abilities.
• Strong negotiation, persuasion and business development skills.
• Goal-oriented with focus on lead generation, conversions and revenue.
• Good sales planning and follow-up skills.
• Strong conceptualization, creative thinking and visualization skills.
• Comfortable with Excel, PowerPoint and digital/social media platforms.
• Understanding of marketing and advertising strategy.
• Basic understanding of OOH, Transit Media and BTL Activation planning.
• Willingness to travel for campaign planning, client meetings and on-ground execution.

Responsibilities

• Identify and acquire new clients through research, networking and digital platforms.
• Generate and develop leads through LinkedIn, email outreach, networking and other digital platforms.
• Understand client briefs and develop creative, strategic and execution-ready OOH, Transit Media and BTL solutions.
• Initiate and facilitate meetings with potential clients, media buying agencies, MNCs and Indian companies.
• Develop campaign concepts, presentations, proposals, media plans, budgets and execution plans.
• Manage end-to-end coordination with clients, internal teams, and partners.
• Supervision and monitoring of campaigns.
• Build long-term client relationships and identify new business opportunities.
• Support CSR/cause-marketing projects, including coordination, planning and impact reporting.

Skills

Lead generation

Client relationship building

Negotiation

Presentation skills

Campaign coordination

Digital platforms

Education

Graduate in Marketing/Advertising/Communications

Tools

Excel

PowerPoint

LinkedIn

Job description

Job Description / Responsibilities

• Identify and acquire new clients through research, networking and digital platforms.
• Generate and develop leads through LinkedIn, email outreach, networking and other digital platforms.
• Understand client briefs and develop creative, strategic and execution-ready OOH, Transit Media and BTL solutions.
• Initiate and facilitate meetings with potential clients, media buying agencies, MNCs and Indian companies.
• Develop campaign concepts, presentations, proposals, media plans, budgets and execution plans.
• Manage end-to-end coordination with clients, internal teams, and partners.
• Supervision and monitoring of campaigns.
• Build long-term client relationships and identify new business opportunities.
• Support CSR/cause-marketing projects, including coordination, planning and impact reporting.

Desired profile of the candidate

• Minimum of 1 or 2 + years of experience in Sales, Marketing, Advertising, Media, Client Servicing or Business Development.
• Graduate/Postgraduate in Marketing, Advertising, Communications, Business or a related field.
• Strong understanding of marketing campaigns, consumer engagement and on-ground activations.
• Excellent communication, presentation and interpersonal skills.
• Strong client relationship-building and networking abilities.
• Strong negotiation, persuasion and business development skills.
• Goal-oriented with a clear focus on lead generation, conversions and revenue achievement.
• Good sales planning and follow-up skills.
• Strong conceptualization, creative thinking and visualization skills.
• Comfortable working with Excel, PowerPoint and digital/social media platforms.
• Understanding of marketing and advertising strategy.
• Basic understanding of OOH, Transit Media and BTL Activation planning.
• Willingness to travel for campaign planning, client meetings and on-ground execution.

Education

Graduate/Postgraduate in Marketing, Advertising, Communications, Business or a related field.