Senior Marketing Executives

Avirainsights; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Avirainsights is seeking a dynamic marketing professional to develop and implement creative marketing strategies that enhance brand presence and drive sales. You will prioritize multiple initiatives, manage resources with minimal direction, and lead cost-effective promotional campaigns.

The role requires strong leadership, budget oversight for projects and events, and the ability to build strategic relationships with media and vendors to maximize ROI for clients.

Qualifications

• Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales.
• Ability to prioritize multiple tasks and projects while maintaining deadlines and managing resources with little or no direction.
• Results-oriented leader with exceptional execution.
• Managing the marketing budget on a project / exhibition basis.
• Producing innovative and cost-effective promotional activities, bases market research.

Responsibilities

• Developing and maximizing third party relationships i.e. Magazine, BTL vendors, ROI-focused campaigns.
• Contribute to annual/long-term marketing plans to drive company objectives.
• Deliver events programs to maximize brand presence and meet strategic goals.
• Build and maintain media contacts and manage distribution of marketing materials.
• Maintain and grow mailing databases and secure sponsorships for publicity and funding.

Skills

Marketing strategy

Budget management

Event management

Media relations

Content management

Education

Bachelor's degree in Marketing

Tools

WordPress

Google Analytics

SEO tools

Google Ads

Facebook Ads

LinkedIn Ads

Job description

Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales.

Ability to prioritize multiple tasks and projects while maintaining deadlines and managing resources with little or no direction.

Results-oriented leader with exceptional execution.

Managing the marketing budget on a project / exhibition basis.

Producing innovative and cost-effective promotional activities, bases market research.

Developing and maximizing third party relationships i.e. Magazine , BTL vendors, keeping in mind ROI to our clients & a value proposition for them.

To contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.

Delivering an events program, to ensure that brand presence is maximized and strategic objectives are met.

Attentive to minute details to deliver quality-oriented work.

Empathic listener and persuasive speaker.

To building and maintaining contacts with the media.

To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers to arrange for the effective distribution of marketing materials.

To maintain, build and update mailing databases.

To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.

Understanding of Market Research Industry. Identifying key research topics, ranking titles and keyword based analysis of top research reports.

Skills Required:

Web: Basic HTML

Content Management Tools: Word Press.

Search Console, WooRank, Alexa.com.

SEO Skills: Keyword Optimization, Meta Tag Creation, Competitor Analysis, Blog Setup & Posting, XML Sitemap Creation, Keyword Analysis & Research.

Internet Advertising: Google Ad words, Facebook, LinkedIn, YouTube, Twitter.

Web Analytics: Google Analytics.

Email Marketing Software: Mail Chimp, Mailer lite.