Senior Marketing Associate

Macsen Labs Ltd.; Udaipur District; On-site; INR 300,000 - 500,000; Full time

Job summary

Macsen Laboratories is seeking a passionate Marketing Associate to support marketing and brand-building initiatives, focusing on content marketing and website management. You will enhance online visibility, coordinate across digital content, and support offline marketing activities.

The role requires strong communication, English proficiency, and an interest in B2B marketing with the ability to work across marketing channels and collaborate with cross-functional teams.

Qualifications

• Excellent written and verbal communication in English.
• Strong aptitude for technical and scientific content writing.
• Ability to conduct independent research and learn about products, applications, and markets.
• Creative and thoughtful approach to content development and problem-solving.

Responsibilities

• Manage and regularly update the company’s websites and digital channels.
• Develop and execute content-led marketing initiatives, focusing on SEO and email marketing.
• Create, edit, and publish high-quality website and marketing content communicating products and capabilities.
• Create and maintain product profiles for e-commerce channels and marketplaces.
• Understand products, services, industries and markets to craft effective marketing messages.
• Conduct market, industry and competitor research to spot trends and opportunities.
• Improve digital footprint and inbound enquiries through better metrics.
• Produce and update marketing collaterals with the design team when needed.
• Support planning and execution of trade exhibitions and industry events.
• Collaborate with Business Development, Sales, R&D and other teams.

Skills

Excellent communication

Technical content writing

Independent research

Content development

Attention to detail

Self-motivated

Education

Bachelor’s degree in Pharmacy

Job description

Role Description

We are looking for a passionate and enthusiastic Marketing Associate to join our marketing team and support the company’s overall marketing and brand-building initiatives. The role will primarily focus on content marketing and management of the company’s websites, including creating and updating website content, SEO optimization, and improving the company’s online visibility. The role will also involve managing the company’s LinkedIn presence, executing email marketing and outreach campaigns, developing and updating marketing collaterals, and supporting the planning and execution of trade exhibitions and industry events where the company participates or exhibits.

The ideal candidate should be a strong communicator with an interest in B2B marketing and the ability to coordinate across digital content, marketing communications, and offline marketing initiatives.

Roles & Responsibilities

• Manage and regularly update the company’s websites and other digital channels, including website content, blogs, LinkedIn, and relevant third-party industry platforms and marketplaces.
• Develop and execute content-led marketing initiatives aimed at improving the company’s visibility and reach, with a focus on SEO, email marketing, LinkedIn, and other relevant B2B marketing channels.
• Create, edit, and publish high-quality website and marketing content that effectively communicates the company’s products, capabilities, technical strengths, and value propositions to relevant target audiences.
• Create, update, and maintain product profiles and listings for the company’s e-commerce channel and online marketplaces, including product packaging and images, descriptions, specifications, applications, supporting content, and other relevant information, while ensuring accuracy and consistency across platforms.
• Develop a strong understanding of the products, services, industries, and markets served by Macsen Laboratories in order to communicate their benefits accurately and meaningfully through marketing campaigns and materials.
• Conduct market, industry, and competitor research to identify market trends, potential opportunities, target customers, and marketing strategies employed by other companies in the industry.
• Work towards increasing the company’s digital footprint and inbound enquiries by improving relevant metrics such as website traffic, search visibility, impressions, engagement, and qualified inbound leads.
• Create and regularly update marketing collaterals, including company presentations, product brochures, flyers, exhibition materials, product listings, and other sales and marketing materials, in coordination with the design team where required.
• Support the planning, coordination, and execution of trade exhibitions and industry events in which the company participates, including pre-event marketing, exhibition-related collaterals, coordination of marketing requirements, and post-event communication and follow-up campaigns.
• Collaborate with the Business Development, Sales, R&D, and other relevant teams to understand business priorities and develop appropriate marketing strategies and communication.
• Support other brand-building, marketing communication, and outreach initiatives undertaken by the company from time to time.

Qualifications

• Bachelor’s degree in Pharmacy, Chemistry, Life Sciences, Biotechnology, or another science-related discipline is preferred. Candidates from other educational backgrounds with strong communication and content-writing capabilities may also be considered.
• 2-3 Years of prior experience in a relevant field.
• Excellent written and verbal communication skills, with a strong command of English and the ability to communicate information clearly and effectively.
• Strong interest and aptitude for technical and scientific content writing. The candidate should be curious, willing to learn, and comfortable understanding complex products, technologies, and scientific concepts and translating them into clear and engaging marketing content.
• Ability to conduct independent research and develop a good understanding of the company’s products, applications, industries, customers, and competitive landscape.
• A creative and thoughtful approach to content development, communication, and problem-solving.
• Self-motivated, enthusiastic, and proactive, with the ability to take ownership of assigned projects and work collaboratively with technical, commercial, and creative teams.
• Strong attention to detail and a high level of professionalism, integrity, and work ethic.