Senior Manager Sales & Marketplace

Vedant Fashions Limited; Kolkata District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Vedant Fashions Limited is looking for an experienced eCommerce Manager to define and execute strategies for its marketplace brands. The role involves managing all aspects of marketplace operations, ensuring optimal performance, and achieving sales targets through effective planning and strategy implementation.

The ideal candidate will possess an MBA in Marketing, with 6 to 8 years of experience in e-commerce and marketplace environments, combined with a strong analytical mindset and excellent communication skills.

Qualifications

• 6 to 8 years of experience in ecommerce, marketplace, and omnichannel business.
• Experience with international or Indian brands in ecom and retail sectors.
• Team management experience.

Responsibilities

• Develop and execute marketplace strategies to boost sales.
• Optimize marketplace performance based on analytics.
• Manage operations, pricing, promotions, and marketing.
• Evaluate international business expansion opportunities.

Skills

Ecommerce ecosystem knowledge

Account management

Pricing and promotions expertise

Inventory planning

Analytical skills

Communication skills

Education

MBA in Marketing or related field

Job description

Key Responsibilities & Accountabilities

• Sales Strategy, Planning & Revenue Management
• Develop, plan and execute a well-defined e-Commerce Marketplace strategy for VFL brands.
• Develop and execute marketplace strategies to increase sales and profitability while maintaining high customer experience, price control and product availability.
• Achieve sales targets and growth by leveraging account-based management – account plan, merchandise plan, listing strategies by platform basis marketplaces’ analytics.
• Optimize marketplace performance by working closely with the category teams at marketplaces, their marketing and sales teams, analyzing performance data, developing strategies, and implementing tactics to improve sales and revenue growth.
• Manage operations of the marketplace, pricing, promotions & marketing. Coordinate with internal team for inventory management, logistics and product listing.
• Share best practices on marketplaces and improve our business performance.

Fast Commerce, New Channels, Omnichannel

• Understanding channel evolution towards Quick commerce, ONDC, online portals of LFR’s & pure play fashion/wedding portals and develop our strategy for participation.
• Manage business from end-to-end perspective.
• Evolve the omnichannel business in-store with multiple options (from anywhere to anywhere).
• Evaluate and propose international business expansion with new partners, international marketplaces and local franchise partners.
• Communicate with cross-teams such as Merchandising for strategy, SMU opportunities and initiatives.
• Identify and track key KPIs, rollout reports, manage budget.
• Keep abreast with industry and market trends.
• Strong experience growing a business on eCommerce platforms like Amazon, Myntra, Flipkart, Nykaa, Ajio, Blinkit, Zepto, Instamart etc.
• Is a detail-oriented, self-starter who doesn’t need a lot of supervision, and holds self and others accountable for deliverables.
• Is well-organized, able to manage multiple projects by prioritizing, communicating with key stakeholders.

Role Requirements & Specifications

Education : MBA in Marketing or post-graduation in related field.

Experience :

• 6 to 8 years of experience in ecommerce, marketplace and omnichannel business.
• Work experience with international or Indian brands with national & global scope in ecom, retail, apparel, fashion, lifestyle goods.
• Team management experience.

Skills Required :

• Strong knowledge of ecommerce and marketplace ecosystems
• Expertise in account management, pricing, and promotions
• Experience in inventory planning and vendor negotiations
• Analytical mindset with ability to track KPIs and optimize performance
• Excellent communication and stakeholder management skills