Senior Manager - PR & Communications

Chanakya International; Mumbai City; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Chanakya International is seeking a visionary Senior Manager PR & Communications in Mumbai to lead global and domestic PR for its fashion export division, lifestyle brand, and CSR initiative. You will manage a team, cultivate media relationships, and align communications with business goals.

The role requires building high-level narratives, overseeing events, and delivering ROI-driven strategies across B2B and B2C segments for a heritage fashion house.

Qualifications

• Masters or Bachelors degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
• 7–9 years in PR and Communications with at least 2–3 years in managerial capacity in luxury fashion/lifestyle.

Responsibilities

• Develop and execute long-term PR and communication strategies across the fashion export division.
• Lead, mentor, and evaluate a team of PR, marketing, and community executives.
• Partner with the Managing Director to align communication goals with business objectives.
• Cultivate relationships with national and international fashion editors, journalists, critics, KOLs, and influencers.
• Oversee the conceptualization and high-level execution of major events, including fashion shows, brand launches, and CSR exhibitions.
• Act as the primary gatekeeper for corporate communications, managing risk and crisis scenarios.
• Approve and refine press releases, speeches, brand manifestos, and digital content directions.
• Manage the annual PR and communications budget and report ROI to leadership.

Skills

Strategic mindset

Leadership

Industry network

Communication skills

Agility

Multitasking

Values alignment

Education

Masters or Bachelor's degree in PR/Marketing/MMass Communications

Job description

Job Summary

We are seeking a visionary and highly strategic Senior Manager PR & Communications to lead our communication narrative and head the PR team.

In this pivotal role, you will be entirely responsible for driving the global and domestic PR, media relations, and communication strategies for our three core pillars: our established fashion export house, our own homegrown fashion lifestyle brand , and our dedicated CSR initiative . Reporting directly to the MD, you will act as the brand custodian, managing a team to elevate brand equity, cultivate high-level media relationships, and seamlessly blend commercial fashion marketing with impactful CSR storytelling.

Core Responsibilities

• Strategic Leadership: Develop and execute comprehensive, long-term PR and communication strategies across the fashion export division, to ensure cohesive brand positioning.
• Team Management: Lead, mentor, and evaluate a dynamic team of PR, marketing, and community executives, ensuring high-quality execution of day‑to‑day operations and alignment with company goals.
• Direct Stakeholder Reporting: Partner closely with the Managing Director to align communication goals with overall business objectives, providing regular strategic updates and performance insights.
• Media & Influencer Relations: Cultivate and leverage top-tier networks with national and international fashion editors, journalists, critics, key opinion leaders (KOLs), and high‑profile influencers.
• 360 Event Oversight: Oversee the conceptualization and high‑level execution of major events, including international/national fashion shows, brand launches, pop‑ups, and CSR exhibitions.
• Reputation & Crisis Management: Act as the primary gatekeeper for corporate communications, ensuring proactive risk mitigation and managing any sensitive media or public relations scenarios.
• Narrative & Content Direction: Approve and refine high‑impact content including press releases, corporate speeches, brand manifestos, and digital editorial directions.
• Budget & ROI Tracking: Manage the annual PR and communications budget, optimizing resource allocation and analyzing key performance metrics to demonstrate tangible ROI to the leadership team.

Required Skills and Abilities

• Strategic Mindset: Proven ability to turn complex business objectives into creative, narrative‑driven PR campaigns across distinct B2B (export) and B2C (retail/CSR) segments.
• Leadership Excellence: Strong track record of leading, inspiring, and managing cross‑functional creative teams.
• Industry Network: Deep, existing relationships within the luxury fashion, lifestyle, sustainability, and arts media sectors.
• Exceptional Communication: Flawless written, verbal, and presentation skills, with a sharp eye for luxury design aesthetics and visual storytelling.
• Agility & Multitasking: Ability to seamlessly switch gears between corporate export narratives, contemporary lifestyle branding, and grassroots artisanal CSR storytelling.
• Values Alignment: A genuine passion for Indian heritage crafts, sustainable fashion, and ethical community empowerment.

Qualifications & Experience

• Education: Masters or Bachelors degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
• Experience: Minimum 7–9 years of progressive experience in PR and Communications, with at least 2–3 years in a managerial or team‑leading capacity within the luxury fashion, lifestyle, or premium retail industries. Experience handling both commercial brands and NGO/CSR initiatives is highly preferred.