Asst. Vice President - Branding & PR

Upraisal People Productivity Performance - Best executive search firm; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Upraisal People Productivity Performance is seeking a senior leader to own brand communications for a growing luxury retail business in Mumbai. You will drive PR, media relations and influencer strategy while shaping brand narratives and content across channels.

The role requires 8–12 years in Branding or PR, with a track record in earned media, luxury or consumer brands, and strong communication skills. Leadership of brand events and campaigns is key to success.

Qualifications

• 8–12 years in Branding, Communications or PR.
• Experience in luxury, retail, lifestyle or consumer brands preferred.
• Strong track record in earned media and PR-led brand building.
• Excellent written, verbal and stakeholder communication skills.
• Strong media and influencer network.
• Marketing/Communications specialization preferred.

Responsibilities

• Own brand identity, communication guidelines and brand consistency across channels.
• Drive PR and earned media across business, lifestyle and industry publications.
• Build strategic media, influencer and industry relationships.
• Lead brand events, launches and communication campaigns.
• Develop compelling brand narratives and content for key initiatives.
• Manage reputation monitoring and crisis communication.
• Track media visibility, share of voice, influencer performance and engagement.
• Support senior leadership with media strategy, messaging and briefing.

Skills

Brand strategy

PR

Media relations

Influencer marketing

Stakeholder comms

Education

Graduate degree in Marketing/Communications

Job description

Lead brand communications, PR, media relations and influencer strategy for a growing luxury retail business.

Key Responsibilities

• Own brand identity, communication guidelines and brand consistency across channels.
• Drive PR and earned media across business, lifestyle and industry publications.
• Build strategic media, influencer and industry relationships.
• Lead brand events, launches and communication campaigns.
• Develop compelling brand narratives and content for key initiatives.
• Manage reputation monitoring and crisis communication.
• Track media visibility, share of voice, influencer performance and engagement.
• Support senior leadership with media strategy, messaging and briefing.

Ideal Profile

• 8–12 years in Branding, Communications or PR.
• Experience in luxury, retail, lifestyle or consumer brands preferred.
• Strong track record in earned media and PR-led brand building.
• Excellent written, verbal and stakeholder communication skills.
• Strong media and influencer network.
• Graduate degree required; Marketing / Communications specialization preferred.

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