Senior Manager – Performance Marketing

Masai; Bengaluru South; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Masai School is seeking a Senior Manager – Performance Marketing to own and scale our digital growth engine. You will lead end-to-end marketing across Google, Meta, YouTube, and affiliates, shaping budgets and experimenting across creatives and landing pages.

Join a mission-driven team that partners with founders and leadership to build high-impact growth systems. You will drive CAC/LTV metrics, optimize campaigns, and expand new channels in an EdTech/consumer internet environment.

Qualifications

• 4–8 years of experience in performance marketing/growth.
• Experience managing ₹1Cr+ monthly ad budgets.
• Hands-on expertise in Google Ads, Meta Ads, and analytics tools.

Responsibilities

• Own end-to-end performance marketing across Google, Meta, YouTube, Affiliates and emerging channels.
• Budget planning & allocation to maximize ROI on marketing spends.
• Continuous experimentation across creatives, campaign types, audiences, and landing pages.
• Creative ideation and collaboration with internal / external stakeholders for creative production.
• Internal cross-functional collaboration with creative, partnerships, product and tech teams to build and scale new products / offerings.
• Identifying and scaling new growth channels.

Skills

Performance marketing

Growth

Budget management

A/B testing

Analytics

Tools

Google Ads

Meta Ads

GA4

Tableau

Firebase

Metabase

Job description

Masai School is a career-focused learning platform helping learners build industry-relevant skills and transition into high-growth careers. We combine technology, practical learning, and strong industry connections to create accessible career opportunities for aspiring professionals.We’re looking for a Senior Manager – Performance Marketing to own and scale our digital growth engine.

What You’ll Own

• End-to-end performance marketing across Google, Meta, YouTube, Affiliates, and emerging channels
• Budget planning & allocation to maximize ROI on marketing spends
• Continuous experimentation across creatives, campaign types, audiences, and landing pages
• Creative ideation and collaboration with internal / external stakeholders for creative production.
• Internal cross-functional collaboration with creative, partnerships, product and tech teams to build and scale new products / offerings.
• Identifying and scaling new growth channels

What You’ll Drive

• Maintaining healthy CACs across business verticals and improving LTV:CAC
• Creative communication experiments to improve targeting and engagement
• Scalable and predictable growth systems.
• Timely performance tracking and reporting - scale what works, improve what doesn’t.

What We’re Looking For

• 4-8 years in performance marketing / growth
• Experience managing ₹1Cr+ monthly ad budgets
• Strong hands-on expertise in Google Ads, Meta Ads and marketing analytics tools (GA4, Metabase, Tableau, Firebase, etc)
• Deep understanding of funnel metrics, attribution, and experimentation (AB Testing)
• Prior experience in EdTech / Consumer Internet / Marketplace is a plus

Why Join Masai?

• Build & scale a high-impact growth engine from the front
• Work closely with founders & leadership
• High ownership, fast execution environment
• Mission-driven: directly impact learners’ careers