Performance Marketing Executive

Masai; Bengaluru; On-site; INR 200,000 - 300,000; Full time

Job summary

Masai is seeking a Performance Marketing Executive to drive learner acquisition through paid campaigns across Google, Meta, and other digital channels. You will monitor performance, optimize budgets, and collaborate with content and design teams to craft effective creatives.

The role requires 0–2 years of experience, familiarity with Google Ads/Meta Ads, and comfort with analytics tools like GA4. A hands-on mindset and willingness to learn are essential in Masai's fast-growing EdTech environment.

Qualifications

• 0–2 years of experience in performance marketing, digital marketing, or a related field.
• Basic understanding of Google Ads and Meta Ads.
• Familiarity with metrics such as CTR, CPC, CPL, CPA, and conversion rate.
• Basic understanding of digital funnels and lead generation.

Responsibilities

• Assist in managing and optimizing paid campaigns across Google, Meta, and other digital platforms.
• Monitor campaign performance and track key metrics like CTR, CPC, CPL, and conversions.
• Support campaign setup, targeting, budget allocation, and optimization.
• Help conduct A/B tests for ads, creatives, audiences, and landing pages.
• Coordinate with content and design teams to develop performance-focused creatives.
• Prepare regular campaign performance reports and dashboards.
• Identify trends and insights to improve campaign performance.
• Support lead generation and acquisition initiatives.

Skills

Google Ads

Meta Ads

Analytics

A/B testing

Campaign optimization

Lead generation

GA4

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

GA4

Job description

About Masai

Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.

Performance Marketing Executive

We’re looking for a Performance Marketing Executive to support our digital marketing efforts and help drive learner acquisition through paid campaigns across various digital channels.

What You’ll Do

• Assist in managing and optimizing paid campaigns across Google, Meta, and other digital platforms
• Monitor campaign performance and track key metrics such as CTR, CPC, CPL, and conversions
• Support campaign setup, targeting, budget allocation, and optimization
• Help conduct A/B tests for ads, creatives, audiences, and landing pages
• Coordinate with content and design teams to develop performance-focused creatives
• Prepare regular campaign performance reports and dashboards
• Identify trends and insights to improve campaign performance
• Support lead generation and acquisition initiatives
• Stay updated with digital advertising trends, platform updates, and best practices

What We’re Looking For

• 0–2 years of experience in performance marketing, digital marketing, or a related field
• Basic understanding of Google Ads and Meta Ads
• Familiarity with digital marketing metrics such as CTR, CPC, CPL, CPA, and conversion rate
• Basic understanding of digital funnels and lead generation
• Good analytical and problem-solving skills
• Comfortable working with numbers, data, and performance reports
• Willingness to learn and experiment with new marketing strategies
• Strong communication and coordination skills
• Knowledge of GA4, Google Analytics, or other analytics tools is a plus
• Internship or hands-on project experience in paid marketing is an added advantage

Why Join Masai?

• Work in a high-growth EdTech environment
• Get hands-on experience with real marketing campaigns and budgets
• Opportunity to learn across Google, Meta, analytics, and growth marketing
• High ownership and exposure to business impact
• Fast-paced and performance-driven culture
• Strong opportunity to build a career in Performance Marketing