Performance Marketing Manager

Paytm Payments Services

Dadri

On-site

INR 4,000,000 - 7,000,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Paytm Money is seeking an experienced Performance Marketing leader to drive scalable user growth within the Paytm ecosystem. The role focuses on acquisition efficiency, funnel optimization, and ROI-driven scaling across mutual funds, equities, and derivatives.

You will work at the intersection of marketing, analytics, and product to accelerate new user acquisition, boost activation, and maximize lifetime value, partnering with analytics and product teams for data-led decisions.

Qualifications

10+ years of experience in performance marketing / growth roles.
Strong background in broking, wealth management, or fintech platforms.
Proven track record of managing large-scale digital acquisition budgets.
Deep understanding of stock markets, mutual funds, and derivatives ecosystem.
Experience in scaling user acquisition for consumer internet platforms.

Responsibilities

Own and drive performance marketing strategy across channels (Google, Meta, programmatic, OEMs).
Manage large acquisition budgets with a focus on ROI, CAC, and payback periods.
Scale user acquisition across mutual funds, equities, and derivatives segments.
Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade).
Improve onboarding journeys (demat account opening, SIP setup, trading activation).
Refine targeting, creatives, and landing experiences.
Partner with analytics teams to build LTV, CAC, and ROI models.
Identify new channels (OEM partnerships, fintech alliances, influencer-led growth).
Experiment with video formats, vernacular campaigns, and content-led acquisition.
Collaborate with Product to improve landing pages and onboarding flows.
Support retention via lifecycle marketing with CRM teams.
Present performance and growth opportunities to senior leadership.

Skills

Performance marketing

Media buying

Funnel optimization

Data analytics

Growth experimentation

Martech tools

Stakeholder management

Leadership

Tools

Google Ads

Meta/ Facebook Ads

Programmatic

Job description

About Us

Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.

Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.

Role Overview

We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem.

This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.

Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.

Key Responsibilities

Performance Marketing Strategy & Ownership

Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).
Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.
Scale user acquisition across mutual funds, equities, and derivatives segments.

User Acquisition & Funnel Optimization

Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).
Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).
Continuously refine targeting, creatives, and landing experiences.

Data-Led Growth & Experimentation

Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making.
Identify funnel drop-offs and optimize user journeys across acquisition and activation stages.
Partner with analytics teams to build robust LTV, CAC, and ROI models.

Channel Expansion & Innovation

Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth).
Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition.
Drive innovation in performance marketing through automation and AI-driven optimization.

Product & Marketing Integration

Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.
Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).
Align marketing campaigns with product releases and feature launches.

Retention & Lifecycle Marketing (Support Role)

Collaborate with CRM and lifecycle teams to improve activation and early retention.
Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).

Stakeholder Management & Leadership

Collaborate cross-functionally with Product, Analytics, and Business teams.
Present campaign performance, insights, and growth opportunities to senior leadership.
Build and mentor a high-performing performance marketing team.

Key KRAs / Success Metrics