Performance Marketing Manager

AiSensy; Gurugram District; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

Ideal candidates have 4+ years in paid campaigns, strong copywriting skills, and hands-on experience with no-code landing pages (Unbounce, Webflow, Swipe Pages) and analytics tools like Google Analytics and Hotjar. This is an on-site opportunity in Gurugram, India.

Qualifications

• 4+ years of hands-on experience managing paid campaigns.
• Experience with Google Ads, Facebook Ads, and LinkedIn.
• Budget management of ₹1 Lakh+ per month.
• Strong copywriting for ads and landing pages.
• Experience building and optimizing landing pages with no-code tools.

Responsibilities

• Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.
• Own the end-to-end performance of campaigns — from strategy to optimization, with a strong focus on ROI and KPIs.
• Set up and continuously optimize paid ads including audience targeting, keyword planning, ad copywriting, A/B testing, and creative experimentation.
• Utilize a combination of SEO/SEM, email marketing, display ads, and social media to drive quality traffic and conversions.
• Build and manage full-funnel marketing journeys — from first click to conversion.
• Design, test, and iterate high-converting landing pages using no-code tools like Unbounce, Webflow, and Swipe Pages.
• Analyze campaign performance using tools like Google Analytics, Hotjar, and CRO platforms to derive actionable insights.
• Generate weekly/monthly reports and performance dashboards to track CAC, CTR, CPL, and conversion rates.
• Work closely with design, content, product, and external agencies to develop and execute integrated marketing campaigns.
• Share market and audience insights to enhance creative and product messaging.
• Stay up-to-date with performance marketing trends, platform updates, algorithm changes, and tools to keep campaigns ahead.

Skills

Google Ads

Facebook Ads

LinkedIn Ads

Copywriting

Landing pages

Analytics

A/B testing

Funnel optimization

Campaign budgeting

No-code landing pages

Tools

Unbounce

Webflow

Swipe Pages

Google Analytics

Hotjar

CRO platforms

Job description

AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.

• Enabling 210,000+ Businesses with WhatsApp Engagement & Marketing
• 800 Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year
• Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
• High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
• Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors.

Role Overview

We are looking for a Performance Marketing Executive who thrives in a fast-paced environment and is obsessed with ROI. You will play a key role in planning, executing, and optimizing performance-driven campaigns across Google, Facebook, LinkedIn, and other platforms. Your work will directly impact our lead generation, customer acquisition, and revenue growth efforts.

This is a highly analytical, execution-heavy role suited for marketers who love data, experimentation, and crafting conversion-focused user journeys.

Key Responsibilities

• Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.
• Own the end-to-end performance of campaigns — from strategy to optimization, with a strong focus on ROI and KPIs.
• Set up and continuously optimize paid ads including audience targeting, keyword planning, ad copywriting, A/B testing, and creative experimentation.
• Utilize a combination of SEO/SEM, email marketing, display ads, and social media to drive quality traffic and conversions.

Funnel & Landing Page Optimization

• Build and manage full-funnel marketing journeys — from first click to conversion.
• Design, test, and iterate high-converting landing pages using no-code tools like Unbounce, Webflow, and Swipe Pages.

Analytics & Reporting

• Analyze campaign performance using tools like Google Analytics, Hotjar, and CRO platforms to derive actionable insights.
• Generate weekly/monthly reports and performance dashboards to track CAC, CTR, CPL, and conversion rates.

Cross-Functional Collaboration

• Work closely with design, content, product, and external agencies to develop and execute integrated marketing campaigns.
• Share market and audience insights to enhance creative and product messaging.

Trend Spotting & Innovation

• Stay up-to-date with the latest performance marketing trends, platform updates, algorithm changes, and tools to keep campaigns ahead of the curve.

Key Qualifications & Skills

• Experience: 4+ years of hands-on experience managing paid campaigns across Google Ads, Facebook Ads, and LinkedIn.
• Budget Management: Proven track record of running campaigns with budgets of ₹1 Lakh+ per month.
• Copywriting: Strong command over ad copywriting and messaging that converts.
• Landing Page Expertise: Minimum 2 years of experience building and optimizing landing pages via no-code tools like Unbounce, Webflow, or Swipe Pages.
• SEO/SEM & Display: Working knowledge of email marketing, SEO strategies, and display advertising.
• Analytics: Strong analytical mindset with proficiency in Google Analytics, Hotjar, and conversion tracking tools.
• Testing: Experience with A/B testing, multivariate testing, and funnel optimization.
• Customer Journey: Deep understanding of digital buyer journeys, attribution, and conversion psychology.

What We Offer

• A high-impact role in a fast-growing, venture-backed SaaS startup.
• Ownership of multi-channel performance marketing efforts.
• Competitive compensation + performance-based bonuses.
• A culture that encourages creativity, data-driven decision making, and fast execution.
• Learning opportunities and direct exposure to marketing strategies that scale across 50,000+ businesses.

If you're performance-obsessed, data-driven, and passionate about scaling campaigns that deliver measurable business impact — we'd love to hear from you.