Senior Manager - Performance Marketing

Weekday 1; Bengaluru; On-site; INR 4,000,000 - 4,500,000; Full time

Job summary

Weekday 1 in Bengaluru is seeking an experienced Performance Marketing Leader to drive growth across Personal Loans, Insurance, and Investment products. You will own paid media strategy, budgets, and cross-channel optimization for scalable acquisition and retention.

The role requires 8–12 years in performance marketing, strong analytical skills, and hands-on experience with AppsFlyer/Branch and MMPs, plus MBA or equivalent preference. Join a fast-growing fintech-focused team.

Qualifications

• 8–12 years of performance marketing experience in BFSI/fintech domains.
• Experience managing large paid media budgets and multiple channels.
• Hands-on app-based marketing and MMPs (AppsFlyer, Branch, Firebase).
• Experience with acquisition and lifecycle marketing across funnels.
• Strong analytical skills; proficient in Excel/SQL and dashboards.
• MBA or equivalent preferred.

Responsibilities

• Own end-to-end performance marketing strategy across Personal Loans, Insurance, and Investments.
• Plan, execute, and optimize campaigns across Google Ads, Meta, programmatic, affiliates and app channels.
• Develop channel/media plans for new user acquisition, cross-sell and retention funnels.
• Own CAC, ROAS, LTV:CAC, and other core metrics across products.
• Lead cross-functional collaboration with Product, Growth, Data Science, and Creative teams.
• Present insights and strategic recommendations to leadership on a regular cadence.

Skills

Performance Marketing

Retention Marketing

CRM

Education

MBA or equivalent from a reputed institute

Job description

This role is for one of Weekday’s clients
Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)

Min Experience: 6+ years
Location: Bengaluru
JobType: full-time

Requirements

Key Responsibilities

Performance Marketing Strategy & Execution

• Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment
  products.
• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs,
  affiliate networks, app install and emerging channels.
• Build channel and product-specific media plans for three distinct funnels: New User Acquisition,
  Cross-sell, and Repeat/Retention.

Full-Funnel Growth Ownership

• Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products.
• Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and
  Investment users.
• Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage
  among the existing base.
• Balance acquisition cost, volume, and quality across always-on and campaign-based media plans.

Budget, Vendor & Partner Management

• Manage and forecast large monthly media budgets across multiple products and channels.
• Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate
  new partnership opportunities.
• Ensure spend discipline and efficient budget allocation basis real-time performance data.

Data, Analytics & Experimentation

• Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and
  forecasting frameworks.
• Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance.
• Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve
  funnel efficiency.

Team & Stakeholder Management

• Lead, mentor, and grow a team of performance marketers.
• Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align
  on goals and priorities.
• Present performance reviews, insights, and strategic recommendations to leadership on a regular
  cadence.

What We're Looking For

• 8–12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending,
  insurance, or investment products.
• Proven track record managing large-scale paid media budgets across Google, Meta, and programmatic
  platforms.
• Hands-on experience with app-based performance marketing and MMPs (AppsFlyer, Branch, Firebase)
  for high-scale consumer apps.
• Demonstrated experience running both acquisition (new-user) and lifecycle (cross-sell/retention)
  marketing programs — not just one side of the funnel.
• Strong analytical, data-driven mindset; comfortable working with Excel/SQL and performance
  dashboards.
• Experience managing and developing a team of marketers.
• Excellent stakeholder management, communication, and cross-functional collaboration skills.
• MBA or equivalent from a reputed institute preferred.

Good to Have

• Prior experience in an NBFC, digital lending, or BFSI-focused fintech.
• Exposure to CRM and marketing automation platforms for lifecycle campaigns.
• Experience working with programmatic/DSP and affiliate marketing ecosystems in India.

Must-have skills

• Performance Marketing
• Retention Marketing
• CRM