Campaigns Executive -CRM

Swish; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Swish is redefining food delivery by owning the value chain from menu design to customer experience. We are seeking a Campaigns Executive – CRM to plan, execute, and optimize customer engagement campaigns across CRM channels.

You will work with product, marketing, growth, and data teams to identify opportunities and improve campaign effectiveness. The role requires a tech-savvy, data-driven individual comfortable with CRM platforms, customer data, and analytics to drive engagement, retention,

Qualifications

• 1–3 years of experience in CRM or lifecycle marketing.
• Proficient with Excel/Google Sheets and data analysis.
• Experience with CRM/engagement platforms such as MoEngage, CleverTap, WebEngage, Braze.
• Strong analytical and communication skills.

Responsibilities

• Plan and execute CRM campaigns across push notifications, WhatsApp, SMS, email, and other channels.
• Build customer segments based on behaviour, order history, location, frequency, and engagement.
• Set up and manage campaigns using CRM and marketing automation platforms.
• Monitor campaign performance and optimise open rates, click-through rates, conversions, retention, and repeat orders.
• Work closely with Product, Marketing, Growth, and Data teams to identify customer opportunities and improve campaign effectiveness.
• Conduct A/B testing on messaging, offers, audience segments, timing, and campaign journeys.
• Analyse campaign data and prepare performance reports with actionable insights.
• Maintain campaign calendars and ensure timely execution of customer communications.
• Identify opportunities to automate and improve CRM processes.

Skills

CRM platforms

Marketing automation

Dashboards

Data analysis

Segmentation

Tools

MoEngage

CleverTap

WebEngage

Braze

Job description

Swish is building the next generation of food delivery by owning the entire value chain, from menu design and pricing to kitchen operations and customer experience. Backed by leading investors, we're building the future of food delivery by continuously launching new products, expanding into new markets, and creating innovative operating models.

We are looking for a Campaigns Executive – CRM to plan, execute, and optimise customer engagement campaigns across Swish’s CRM channels. The role requires a tech-savvy, data-driven individual who is comfortable working with CRM platforms, customer data, campaign tools, and analytics to drive engagement, retention, and repeat orders.

What You’ll Do

• Plan and execute CRM campaigns across push notifications, WhatsApp, SMS, email, and other customer communication channels.
• Build customer segments based on behaviour, order history, location, frequency, and engagement.
• Set up and manage campaigns using CRM and marketing automation platforms.
• Monitor campaign performance and optimise open rates, click-through rates, conversions, retention, and repeat orders.
• Work closely with Product, Marketing, Growth, and Data teams to identify customer opportunities and improve campaign effectiveness.
• Conduct A/B testing on messaging, offers, audience segments, timing, and campaign journeys.
• Analyse campaign data and prepare performance reports with actionable insights.
• Maintain campaign calendars and ensure timely execution of customer communications.
• Identify opportunities to automate and improve CRM processes.

What We’re Looking For

• 1–3 years of experience in CRM, lifecycle marketing, growth marketing, campaign management, or a similar role.
• Tech-savvy and comfortable working with CRM platforms, marketing automation tools, dashboards, and customer data.
• Strong understanding of customer segmentation, campaign journeys, and lifecycle marketing.
• Good working knowledge of Excel/Google Sheets and basic data analysis.
• Experience with CRM or engagement platforms such as MoEngage, CleverTap, WebEngage, Braze, or similar tools is preferred.
• Strong analytical and problem-solving skills.
• Good communication and attention to detail.
• Ability to work in a fast-paced, data-driven environment and manage multiple campaigns simultaneously.