Senior Manager – Marketing & Storytelling

ContractKen Inc.; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Nasscom is seeking a Senior Manager – Marketing & Storytelling to lead strategic communication, ecosystem advocacy, and narrative-building for AI-led initiatives across India’s tech ecosystem. The role focuses on positioning flagship programs including industry reports & playbooks, innovation engagements, and policy-focused efforts.

The candidate will develop messaging for programs, drive campaigns across platforms, curate compelling stories of AI-driven transformation, and ensure a consistent

Qualifications

• 8–12 years of experience in marketing, strategic communications, content strategy, brand storytelling, corporate communications, or ecosystem advocacy.
• Strong ability to convert complex technology and ecosystem themes into clear, compelling narratives.
• Understanding of AI, GCCs, SMEs, startups, developer ecosystems, research communities, policy environments, and digital transformation.
• Excellent writing, editing, campaign planning, and stakeholder management skills.
• Ability to work with senior leaders and cross-functional teams to shape high-quality communication assets & generate desired outcomes.
• Preferred Experience: exposure to tech companies, GCCs, industry bodies, consulting firms, startup ecosystems, developer communities, research institutions, or public policy platforms.
• Experience managing multi-channel campaigns, leadership communication, community engagement, case studies, reports, events, or ecosystem storytelling.

Responsibilities

• Develop strategic messaging and communication plans for all programs.
• Drive multi-channel campaigns to build awareness, adoption, and participation across industry, GCCs, SMEs, startups, developers, researchers, and policymakers.
• Curate and amplify compelling stories that showcase successful AI-led transformation, innovation, adoption, and ecosystem impact.
• Create content for digital and offline platforms, newsletters, social media, events, reports, leadership notes, campaigns, and stakeholder outreach.
• Ensure a consistent brand voice and messaging architecture across all AI programs, platforms, and touchpoints.
• Support executive and ecosystem-level advocacy through high-quality narratives, briefs, presentations, and campaign assets.
• Work closely with various internal teams & program managers to translate initiatives into strong external narratives.
• Strengthen community engagement through sharper communication cadence, relevant storytelling, and targeted visibility for different stakeholder groups.
• Track communication outcomes, campaign reach, engagement, and stakeholder response to continuously improve messaging.

Skills

Strategic communication

Storytelling

Content strategy

Stakeholder management

Campaign planning

Writing and editing

Job description

Senior Manager – Marketing & Storytelling

Nasscom is looking for a Senior Manager – Marketing & Storytelling to lead strategic communication, ecosystem advocacy, and narrative-building for AI-led initiatives across India’s technology ecosystem.The role will focus on positioning flagship initiatives including – industry reports & playbooks, innovation engagements, amplifying success stories, capacity building programs, policy-focused efforts – and building consistent, high-impact communication across various programs, platforms, events – for key stakeholders including industry, GCCs, SMEs, startups, developers, researchers, and policymakers.

• Develop strategic messaging and communication plans for all programs.
• Drive multi-channel campaigns to build awareness, adoption, and participation across industry, GCCs, SMEs, startups, developers, researchers, and policymakers.
• Curate and amplify compelling stories that showcase successful AI-led transformation, innovation, adoption, and ecosystem impact.
• Create content for digital and offline platforms, newsletters, social media, events, reports, leadership notes, campaigns, and stakeholder outreach.
• Ensure a consistent brand voice and messaging architecture across all AI programs, platforms, and touchpoints.
• Support executive and ecosystem-level advocacy through high-quality narratives, briefs, presentations, and campaign assets.
• Work closely with various internal teams & program managers to translate initiatives into strong external narratives.
• Strengthen community engagement through sharper communication cadence, relevant storytelling, and targeted visibility for different stakeholder groups.
• Track communication outcomes, campaign reach, engagement, and stakeholder response to continuously improve messaging.

Knowledge, Skills, Qualifications, Experience

• 8–12 years of experience in marketing, strategic communications, content strategy, brand storytelling, corporate communications, or ecosystem advocacy.
• Strong ability to convert complex technology and ecosystem themes into clear, compelling narratives.
• Understanding of AI, GCCs, SMEs, startups, developer ecosystems, research communities, policy environments, and digital transformation.
• Excellent writing, editing, campaign planning, and stakeholder management skills.
• Ability to work with senior leaders and cross-functional teams to shape high-quality communication assets & generate desired outcomes.

Preferred Experience

• Prior exposure to technology companies, GCCs, industry bodies, consulting firms, startup ecosystems, developer communities, research institutions, or public policy platforms.
• Experience managing multi-channel campaigns, leadership communication, community engagement, case studies, reports, events, or ecosystem storytelling.
• Familiarity with AI, digital transformation, enterprise innovation, startup-led innovation, developer advocacy, and policy-led technology adoption narratives.