Campaign Program Manager

Trigent Software; Bengaluru; Hybrid; INR 2,500,000 - 4,000,000; Full time

Job summary

Trigent Software in Bengaluru, India seeks an experienced India field marketing lead to collaborate with GTM, Sales and Partner teams to accelerate business growth and gather insights.

You will develop a data-informed audience strategy, plan campaigns, design in-market events with APAC collaboration where applicable, and drive scalable programs across India, focusing on digital and cross-channel adoption.

Qualifications

• AI integration into marketing workflows and decision-making.
• 8+ years of B2B enterprise technology marketing experience supporting sales teams.
• Experience budgeting and managing vendors for campaigns at scale.
• Experience managing multiple stakeholders across concurrent campaigns.
• Excellent communication, interpersonal and presentation skills.
• Digital savvy with understanding of digital in integrated campaigns.

Responsibilities

• Act as the India field marketing lead collaborating with GTM, Sales and Partner teams to gather insights, deliver campaigns and align plans to accelerate growth.
• Develop a data-informed strategy on audience segmentation and opportunity, channel prioritization and tactics for programs across the account lifecycle.
• Design and execute key in-market direct and 3rd party events with the local team and APAC collaboration where applicable.
• Lead campaigns and programs at scale across India Field marketing to drive measurable growth and set best practices.
• Leverage direct and indirect channels to land new business and drive upsell, cross-sell and adoption marketing campaigns.
• Develop and test new campaign scenarios to drive optimizations and efficiencies.
• Prepare forecasts, performance reports, monitoring key metrics and audience insights.
• Continually look at innovations and best practices to elevate programs, experience and results.

Job description

Key responsibilities

• Act as the India field marketing lead collaborating closely with all India GTM, Sales, Partner teams to gather insights, deliver campaigns and align plans to accelerate business growth.
• Develop a data-informed strategy on audience segmentation and opportunity, prioritization of marketing channels and tactics to conceptualize programs that will deliver impact across the account customer lifecycle
• Design and execution of key in-market direct and 3rd party events providing superlative customer experience in partnership with the local team and APAC (when and where applicable)
• Lead through influence to ensure delivery and execution at scale of campaigns and programs across India Field marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives, engagement and high-performance campaigns.
• Leverage all direct and indirect channels to land new business and drive up-sell, cross-sell and adoption marketing campaigns across customer buying groups and activate the ecosystem for new business acquisition.
• Develop and test new campaign scenarios to drive optimizations and efficiencies against investments.
• Prepare and input into forecasts, performance reports, monitoring key business metrics, quality and audience insights.
• Continually look at ongoing innovations and best practices to elevate the program, experience, and results.

The ideal candidate should have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AIs potential impact on the function or industry.
• 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in field marketing, account-based marketing, or campaign management. Proven track record of delivering business impact across the account lifecycle. An understanding of the diverse business, cultural and media landscapes across India with proven experience in adapting marketing strategies for localisation.
• Experience in managing budgets and vendors to deliver effective marketing campaigns at scale.
• Experience managing multiple stakeholders across concurrent campaigns.
• Excellent communication, interpersonal, and presentation skills. Ability to influence and align diverse, senior stakeholders across different time zones and cultural backgrounds.
• Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns.

Education:

• Graduate degree in marketing/business (or equivalent); advanced degree strongly preferred
• MBA beneficial but not required