Manager / Senior Manager – Marketing & Communications (Vendor Consultant Role)

ContractKen Inc.; Bengaluru; Sur place; INR 1 800 000 - 3 000 000; Plein temps

Résumé du poste

Nasscom DeepTech seeks an experienced Manager/Senior Manager of Marketing and Communications to drive strategic messaging, ecosystem narrative-building, and high-impact integrated campaigns for India’s premier deeptech startup ecosystem.

You will own content agendas, session frameworks, and story architectures, shaping messaging for flagship initiatives like Future Forge and Deeptech Club, while converting campaigns into a robust pipeline of applications, registrations, and partner inquiries.

Qualifications

• 10+ years of experience in marketing communications, storytelling, content strategy or related fields.
• Ability to independently shape brand positioning and messaging in a competitive market.
• Demonstrated experience driving lead-generation outcomes from content and campaigns.
• Proven track record in building content strategy and multi-channel campaigns for tech ecosystems or flagship programs.
• Strong copywriting skills for formats like LinkedIn, press statements and briefs.

Responsabilités

• Define Nasscom DeepTech's positioning and messaging strategy across programs and campaigns.
• Shape creative direction and provide recommendations on angles and narratives to program leads.
• Own lead generation, converting content and campaigns into a pipeline of applications, registrations, and partner inquiries.
• Lead organic content and campaigns across LinkedIn, X, Instagram, and YouTube to build visibility and engagement.
• Create and manage content assets for programs, including thought leadership pieces, policy briefs, and ecosystem reports.
• Coordinate with mentors, partners, and agencies to maximize media coverage and campaign reach.

Connaissances

Marketing communications

Content strategy

Thought leadership

Lead generation

Brand storytelling

Strategic messaging

Social media management

Copywriting

AI & design tools

Stakeholder collaboration

Outils

Canva

Adobe Suite

CMS tools

Social scheduling platforms

Description du poste

Manager / Senior Manager – Marketing & Communications (Vendor Consultant Role)

Nasscom DeepTech is seeking an experienced Manager or Senior Manager of Marketing and Communications to drive strategic messaging, ecosystem narrative-building, and high-impact integrated marketing campaigns for India’s premier deeptech startup ecosystem. We operate in an increasingly competitive ecosystem-marketing landscape, alongside other accelerators, government platforms, and private players seeking the same founder, investor, and stakeholder attention. We are looking for a marketing and communications professional who can independently define how Nasscom DeepTech is positioned and heard - shaping messaging strategy and creative direction for the charter. The role carries accountability for measurable outcomes: converting content and campaigns into a stronger pipeline of leads — applications, registrations, and partner inquiries — across the charter, not visibility alone.In this role, you will lead the design of comprehensive content agendas, program session frameworks, and story architectures. You will be responsible for executing multi-channel social media campaigns for flagship initiatives, such as Nasscom Future Forge, Deeptech Club, Nasscom Innovation Partnership Program (NIPP), Global Market Access, Deeptech Applied Research Bridge and ongoing deeptech ecosystem building activities. A key element of the role involves turning complex technology themes, research insights, program milestones, and startup success stories into compelling narratives that engage founders, investors, corporate leaders, GCCs, researchers, and policy stakeholders.

• Define and continuously refine Nasscom DeepTech's positioning and messaging strategy, establishing a distinct voice relative to other accelerators, government platforms, and private ecosystem players.
• Shape the creative direction and messaging strategy for campaigns and content; offering independent recommendations on angles, formats, and narrative to program leads as a strategic partner.
• Own lead generation as a core outcome, converting content, campaigns, and thought leadership into a measurable pipeline of applications, registrations, and partner inquiries across programs.
• Monitor the competitive and ecosystem-marketing landscape (other accelerators, government platforms, global deeptech bodies) to keep Nasscom DeepTech's positioning distinct and its content ahead of the curve.

Content Strategy & Thought Leadership

• Own the content strategy and editorial calendar for Nasscom Deeptech Charter – across flagship programs and events like Future Forge, Deeptech Confluences, Deeptech Club, Emerge 50, Innotrek etc.
• Translate deeptech themes (AI, Quantum, Robotics, SpaceTech, Semiconductor, Biotech, Mobility) and program milestones into narrative that engages our target audience – founders, corporates, investors, GCCs, researchers, policy makers etc.
• Collaborate with the program leads, technical mentors and partners to develop and write thought‑leadership assets — position papers, policy/procurement frameworks, and ecosystem insights.
• Shape content and messaging for the all the programs making these resources discoverable and compelling to target audience it is meant for.
• Conceptualize and develop pre‑ and post‑program narrative assets, including ecosystem reports, leader notes, founder spotlights, policy briefs, and newsletter features.

Brand, Campaign & Social Media Management

• Establish and maintain a consistent brand voice, messaging framework, and narrative structure across all program touchpoints, including microsites, executive decks, newsletter and impact reports.
• Lead organic content and campaigns across LinkedIn, X, Instagram, and YouTube; pre-, during-, and post-program — to build ecosystem visibility and drive registration and engagement, in coordination with program leads.
• Draft clear, human‑centred copy for press releases, program invitations, and partner announcements
• Design and run end‑to‑end campaigns, encompassing pre‑event teasers, live event coverage, and post‑event amplification.

Storytelling & Asset Creation

• Own an evolving founder and ecosystem story series — format (video, written, interactive) to evolve with the charter — including interviews, technology demos, and program highlight reels, coordinating with designers /videographers/ agencies as needed.
• Own content and messaging for ecosystem recognition programs — Emerge 50 and DeepTech Champions — Spotlight (category narratives, nomination outreach copy, announcement comms).
• Create visual assets, speaker cards, event invites, campaign banners, and presentation decks using tools like Canva, or coordinate with external graphic designers for high‑end creatives.

Community, Stakeholder & Agency Collaboration

• Manage WhatsApp communities and founder cohorts to ensure timely event updates, network connections, and ongoing engagement without spamming.
• Support executive advocacy by developing high‑quality narratives, briefs, and speaking notes for program leaders.
• Brief and manage social media agencies, PR/communications partners, and collaborate the central Nasscom Communications team to maximize media coverage and campaign reach.
• Track campaign conversion rates, registration metrics, website traffic, and community engagement to continuously optimize messaging and content strategy.

Knowledge, Skills, Qualifications, Experience

Core Skills & Experience

• Professional Experience: 10+ years of experience in marketing communications, strategic storytelling, content strategy & management, event narrative design, corporate communications, or technology ecosystem advocacy.
• Strategic & Creative Ownership: A demonstrated ability to independently shape brand positioning and messaging in a competitive market, with sound editorial judgment and the confidence to offer a considered point of view on messaging strategy.
• Growth Mindset: Experience being accountable for lead‑generation outcomes (applications, registrations, sign‑ups, partner inquiries) from content and campaigns, with comfort owning a funnel rather than reach or engagement metrics alone.
• Content & Campaign Expertise: A track record building content strategy, thought‑leadership assets, and multi‑phase social/brand campaigns for tech ecosystems, industry bodies, or flagship programs.
• DeepTech Acumen: The ability to simplify complex technology themes for a varied audience ranging from technical founders and developers to VCs, GCC heads, and policymakers.
• Copywriting: Exceptional ability to write clear, compelling copy tailored for specific formats (e.g., LinkedIn long‑form, Twitter threads, WhatsApp broadcasts, press statements, executive briefs, moderator question banks. ).
• AI & Design Tool Proficiency: Strong working knowledge of generative AI tools for content ideation, drafting, and research, alongside design tools such as Canva or Adobe Suite for visual content production.
• Marketing Tool Literacy: Hands‑on experience with digital CMS tools, social scheduling platforms, email marketing software, design tools (Canva or Adobe Suite), and video scripting.
• Execution: High agility and proactive ownership to independently manage multiple parallel content pipelines across teams.

Preferred Experience

• Ecosystem Exposure: Prior background in technology startup incubators or accelerators, industry bodies, tech journalism, public policy platforms, consulting firms, or enterprise innovation platforms.
• Technical Writing: Strong technical writing ability — translating complex, technical subject matter into precise, well‑structured prose — is a significant advantage.
• Stakeholder Network: Experience engaging directly with founders, VCs, corporate innovation heads, researchers, GCC leaders, and government stakeholders, with the judgment to keep communications institutionally neutral.

Why Nasscom DeepTech?

• Take ownership of the positioning and voice for India's most transformative deeptech initiatives, in a market where genuine creative and strategic judgment defines success.
• Lead the narrative for flagship programs such as Future Forge, Innotrek, Deeptech Club and Emerge 50, positioning Indian innovation on the global stage.
• High visibility, strategic autonomy, and the opportunity to make a direct impact across the startup, corporate, and policy ecosystems.
• Direct impact across the startup, corporate, investor, and policy ecosystems, on programs that shape national deeptech strategy.