Senior Manager- For Ecommmerce

Yellow Box Hr Services; Bangalore Rural, Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Yellow Box Hr Services is seeking a Senior Manager to lead GTM activities including growth marketing, pricing/promo, and on-platform storefront/CRM. You will own budget and P&L, set acquisition targets, and build a high-performing team to drive CAC efficiency and channel mix optimization.

The role requires extensive experience in growth marketing for consumer internet, ecommerce, or food-tech sectors, with hands-on leadership of a pod and strong data storytelling capabilities.

Qualifications

• 613 yrs in growth/performance marketing at a consumer internet, e-commerce, or food-tech company

Responsibilities

• Owns off-app growth marketing end-to-end: performance marketing (SEM/SEO, paid social), influencer & creator programs, offline/campus activation, brand campaigns
• Owns the marketing budget/P&L for these channels independently
• Sets and is accountable for MAC/NC acquisition targets, CAC efficiency, channel-mix strategy
• Player-coach will build and lead a small execution team
• Owns configuration, funding and P&L tracking for all promo/virality constructs (Welcome offers, Supercoin, Beat-the-Rush, PBOs)
• Owns pricing intelligence — benchmarks pricing vs. Swiggy/Zomato/others across the catalog
• Acts as the Finance (BizFin) interface for promo spend
• 4–7 yrs in pricing, revenue management, growth/monetisation, or commercial finance
• Owns entire on-platform experience end-to-end: HP design/wireframe, app layout, banner real estate, in-app "Stores," promo placement calendar
• Owns CRM/PN as a channel — deliverability, creative/copy, frequency capping, slot arbitration
• Owns Search, Discovery & Reco — ranking/feed logic and funnel interventions
• 8–14 yrs in on-platform growth, lifecycle/CRM, or app merchandising
• Hands‑on people manager — will lead a pod (M + AM + 2 designers)
• Owns day-to-day execution of HP design/wireframe, banner real estate, app layout, in-app "Stores"
• Owns PN/CRM execution — creative/copy, frequency capping, coordinating push/WhatsApp/SMS
• Reports into the Storefront/Events/CRM/Design lead above
• 4–7 yrs in on-platform merchandising, lifecycle/CRM execution, or growth marketing
• Data-literate — reads funnel/CRM metrics to adjust the calendar
• Owns sell-side business planning: AOP/quarterly inputs, review cadence, business-performance synthesis
• Builds and maintains company-wide dashboards
• Prepares CEO-review decks — needs data storytelling
• Explicitly not demand/supply planning — please pull business analytics/strategy & planning templates
• 4–7 yrs in business analytics, strategy/planning, or commercial analytics

Skills

Growth marketing

Performance marketing

Influencer programs

Creator programs

Offline activation

Brand campaigns

Budget management

CAC optimization

Channel mix strategy

Pricing intelligence

Finance interface

Promo strategy

On-platform growth

Lifecycle/CRM

App merchandising

Team leadership

Data storytelling

Job description

Senior Manager

1. GTM (Acquisition / Growth Marketing)

• Owns off-app growth marketing end-to-end: performance marketing (SEM/SEO, paid social), influencer & creator programs, offline/campus activation, brand campaigns
• Owns the marketing budget/P&L for these channels independently
• Sets and is accountable for MAC/NC acquisition targets, CAC efficiency, channel-mix strategy
• 613 yrs in growth/performance marketing at a consumer internet, e-commerce, or food-tech company
• Player-coach will build and lead a small execution team

2. Pricing / Promotion / Construct

• Owns configuration, funding and P&L tracking for all promo/virality constructs (Welcome offers, Supercoin, Beat-the-Rush, PBOs)
• Owns pricing intelligence — benchmarks pricing vs. Swiggy/Zomato/others across the catalog
• Acts as the Finance (BizFin) interface for promo spend
• 4–7 yrs in pricing, revenue management, growth/monetisation, or commercial finance

3. Storefront + Events + CRM + Design

• Owns entire on-platform experience end-to-end: HP design/wireframe, app layout, banner real estate, in-app "Stores," promo placement calendar
• Owns CRM/PN as a channel — deliverability, creative/copy, frequency capping, slot arbitration
• Owns Search, Discovery & Reco — ranking/feed logic and funnel interventions
• 8–14 yrs in on-platform growth, lifecycle/CRM, or app merchandising
• Hands‑on people manager — will lead a pod (M + AM + 2 designers)

4. Storefront & CRM

• Owns day-to-day execution of HP design/wireframe, banner real estate, app layout, in-app "Stores"
• Owns PN/CRM execution — creative/copy, frequency capping, coordinating push/WhatsApp/SMS
• Reports into the Storefront/Events/CRM/Design lead above
• 4–7 yrs in on-platform merchandising, lifecycle/CRM execution, or growth marketing
• Data-literate — reads funnel/CRM metrics to adjust the calendar

5. Planning & Analytics

• Owns sell-side business planning: AOP/quarterly inputs, review cadence, business-performance synthesis
• Builds and maintains company-wide dashboards
• Prepares CEO-review decks — needs data storytelling
• Explicitly not demand/supply planning — please pull business analytics/strategy & planning templates
• 4–7 yrs in business analytics, strategy/planning, or commercial analytics