Manager, Marketing - R01571242

Brillio 2; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Brillio 2 in Bengaluru is seeking a seasoned Marketing Manager with 7–10 years of B2B experience in IT services, consulting, digital transformation, SaaS, or enterprise tech. The role focuses on building integrated campaigns across B2B and consumer segments to drive demand and growth.

You will design ABM programs, lead cross-channel campaigns, optimize marketing automation and CRM, and partner with sales and alliances to elevate brand presence and thought leadership.

Qualifications

• 7–10 years of B2B marketing experience in IT services/consulting/digital transformation.
• Experience across ABM, demand generation, and multi-channel digital campaigns.
• Master's degree in Marketing or related field; ABM or Marketing Automation certifications.

Responsibilities

• Develop and execute integrated marketing campaigns across B2B and consumer sectors to generate leads.
• Design and implement ABM strategies targeting high-value accounts.
• Manage field and vertical marketing aligning with business objectives.
• Lead campaign planning for events, webinars, email, paid media, and exec programs.
• Optimize marketing automation platforms and CRM for performance and reporting.
• Coordinate executive roundtables, leadership forums and industry events.
• Collaborate on alliance-led GTM campaigns and connected commerce initiatives.
• Analyze campaign data to inform strategy and continuous improvement.

Skills

ABM strategy & execution

HubSpot

Salesforce

Demandbase

Digital campaign management

Event & webinar planning

Paid media & analytics

Demand generation for IT services/SaaS

Email marketing

AI / data analytics / cloud tech

Education

Master's degree in Marketing or related field

ABM/Marketing Automation certifications

Digital Marketing Certification (DMI/AMA)

Tools

HubSpot

Salesforce

Demandbase

Job description

Manager, Marketing

Experience Range

With at least 7 to 10 years of B2B marketing experience, including hands-on expertise in IT services, consulting, digital transformation, SaaS, or enterprise technology domains

Key Responsibilities

• Develop and execute integrated marketing campaigns across B2B and consumer sectors, including retail, CPG, travel, hospitality, and e-commerce, achieving targeted lead generation and conversion goals
• Design and implement Account Based Marketing (ABM) strategies to drive demand generation and increase engagement with high-value accounts
• Manage field and vertical marketing initiatives, aligning activities with organizational objectives and industry-specific trends to maximize market impact
• Lead campaign planning and execution for events, webinars, email marketing, paid media, and executive engagement programs, ensuring timely delivery and measurable outcomes
• Optimize marketing automation platforms and CRM systems to enhance campaign performance, data accuracy, and reporting efficiency
• Coordinate executive roundtables, leadership forums, industry events, and analyst-led programs to elevate brand visibility and thought leadership
• Collaborate with cross-functional teams to support alliance-led go-to-market campaigns and connected commerce initiatives, driving partnership success
• Analyze campaign data and performance metrics to identify opportunities for continuous improvement and inform strategic marketing decisions

Required Skills

• Account Based Marketing (ABM) strategy and execution
• Advanced proficiency in HubSpot, Salesforce, and Demandbase
• Digital campaign management across multiple channels
• Event and webinar planning using industry-standard tools
• Paid media campaign execution and performance analytics
• Demand generation for IT services, SaaS, and enterprise technology solutions
• Hands-on experience with email marketing platforms
• Expertise in AI, data analytics, cloud technologies, customer experience, supply chain, and intelligent automation

Preferred Skills

• Experience with connected commerce and enterprise platform transformation
• Expertise in marketing to consumer audiences across retail, CPG, travel, hospitality, or e-commerce
• Advanced knowledge of analyst-led and alliance-driven GTM campaigns
• Proficiency in vertical marketing and field marketing within technology domains
• Exposure to emerging AI-driven marketing tools

Desired Qualifications

• Master's degree in Marketing, Business Administration, Communications, or a closely related discipline
• Certification in Account Based Marketing (ABM) or Marketing Automation (such as HubSpot or Salesforce Marketing Cloud)
• Certification in digital marketing or campaign management (such as Digital Marketing Institute or AMA Certified Professional)