Senior Manager, Marketing

Jobtailor; Bengaluru; On-site; INR 180,000 - 280,000; Full time

Job summary

Jobtailor in Bengaluru is seeking a seasoned BFSI marketing leader to define and drive field marketing programs, ABM strategies and demand generation for priority accounts.

You will leverage AI-driven insights, manage campaigns across CRM and marketing automation, and collaborate with sales to accelerate pipeline in banking, insurance and asset management within the BFSI sector. The role requires 7–10 years of B2B marketing experience.

Qualifications

• 7–10 years of B2B marketing experience in IT services, consulting, digital transformation, SaaS or enterprise technology.
• Expertise in field marketing, vertical marketing, demand generation, ABM, digital marketing, integrated campaign management and executive engagement.
• Experience marketing to BFSI audiences such as banking, insurance, capital markets, payments, asset management or wealth management.
• Hands-on experience with campaign planning, events, email, paid media, webinars, CRM, marketing automation, ABM tools and performance reporting.

Responsibilities

• Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets.
• Lead BFSI marketing programmes across the banking, financial services and insurance sector.
• Drive field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns.
• Create access, open buying centres, accelerate opportunities and support pipeline growth.
• Use AI to uncover account and buyer insights, identify opportunities, personalize engagement, accelerate execution and improve marketing performance.

Skills

B2B marketing

Field marketing

Demand generation

ABM

Campaign planning

Digital marketing

CRM

Marketing automation

Data Analytics

Executive engagement

Tools

Salesforce

HubSpot

Demandbase

LinkedIn Campaign Manager

ServiceNow

Cybersecurity Tools

Intelligent Automation Platforms

Job description

• Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets
• Lead BFSI marketing programmes across the banking, financial services and insurance sector
• Drive field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns
• Create access, open buying centres, accelerate opportunities and support pipeline growth
• Use AI to uncover account and buyer insights, identify opportunities, personalize engagement, accelerate execution and improve marketing performance

Requirements

• 7–10 years of B2B marketing experience, preferably in IT services, consulting, digital transformation, SaaS or enterprise technology
• Expertise in field marketing, vertical marketing, demand generation, ABM, digital marketing, integrated campaign management and executive engagement
• Experience marketing to BFSI audiences such as banking, insurance, capital markets, payments, asset management or wealth management
• Hands-on experience with campaign planning, events, email, paid media, webinars, CRM, marketing automation, ABM tools and performance reporting
• Exposure to AI, data and analytics, cloud, customer experience, ServiceNow, cybersecurity, intelligent automation or enterprise platform transformation
• Familiarity with Salesforce, HubSpot, Demandbase, LinkedIn Campaign Manager and similar platforms
• Experience managing executive roundtables, leadership forums, industry events, analyst-led programmes or alliance-led GTM campaigns
• Strong stakeholder management, written communication, project management and cross-functional collaboration skills

Core Competencies

Demonstrates expertise in B2B marketing strategies within the BFSI sector, focusing on demand generation, account-based marketing, and integrated campaign management. Proficient in leveraging AI and data analytics to enhance marketing performance and drive pipeline growth.

Highest-signal resume keywords

• B2B Marketing Experience
• Field Marketing Expertise
• Demand Generation
• Account-Based Marketing (ABM)
• Campaign Planning

ATS Optimization Keywords

Hard Skills

• Integrated Campaign Management
• Digital Marketing
• Performance Reporting
• Event Management
• Email Marketing
• Paid Media
• Webinars
• Customer Relationship Management (CRM)
• Marketing Automation
• Data Analytics

Soft Skills

• Stakeholder Management
• Written Communication
• Project Management
• Cross-Functional Collaboration

Industry Keywords

• Banking
• Financial Services
• Insurance
• Capital Markets
• Payments
• Asset Management
• Wealth Management
• Digital Transformation
• Enterprise Technology
• IT Services

Tools & Technologies

• Salesforce
• HubSpot
• Demandbase
• LinkedIn Campaign Manager
• ServiceNow
• Cybersecurity Tools
• Intelligent Automation Platforms