Senior Manager Digital Product Marketing

Dr Lal PathLabs; Gurugram District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Dr Lal PathLabs is seeking a Business Product Owner to own the end-to-end digital consumer experience across mobile app, website, WhatsApp, patient portal and future channels.

You will translate customer needs into digital products, define product vision, prioritize features, write BRDs and user stories, and drive adoption through cross-functional collaboration to improve conversion and revenue.

Qualifications

• 10–12 years of experience in product management and digital platforms.
• Strong business acumen with customer-centric mindset.
• Proven ownership of large-scale consumer platforms and measurable outcomes.

Responsibilities

• Own the end-to-end digital consumer experience across all customer-facing assets (mobile app, website, WhatsApp, patient portal).
• Translate customer needs into digital products; drive adoption and improve customer journeys.
• Define product vision, prioritize features, document requirements, write user stories, and manage sprint priorities.
• Collaborate with cross-functional teams to maximize business outcomes and digital revenue.
• Lead stakeholder alignment across Technology, Marketing, CX, Finance and Operations.

Skills

Product management

Digital product ownership

User research

Stakeholder management

Cross-functional leadership

Education

B.Tech + MBA

Job description

Role & responsibilities

• Own the end-to-end digital consumer experience across all customer-facing digital assets including the Dr Lal PathLabs Mobile App, Website, WhatsApp, Patient Portal and future digital channels.
• Incumbent will be the Business Product Owner translating customer needs into digital products while working closely with cross function for increasing digital adoption, improving customer experience, driving self-service, and maximizing business outcomes through seamless digital journeys

Digital Consumer Journey Ownership:

• Design and continuously improve the end-to-end patient journey across all digital touchpoints.
• Identify drop-offs and redesign journeys to improve conversion and customer satisfaction.
• Will be responsible for Product vision, Feature prioritization, Business requirement documentation, User stories, Sprint prioritization and Product adoption

Increase Digital Adoption :

• Drive higher adoption of digital channels through First-time digital registrations, App downloads, Website usage, WhatsApp transactions, Digital report downloads, Digital payment adoption, Online booking penetration, Repeat digital bookings
• Work with Marketing and CRM teams to increase activation and engagement across customer cohorts.

Customer Experience & UX:

• Champion a consumer-first mindset by Conducting customer research, Journey mapping, Usability testing, Heatmap analysis, Session recordings, Customer interviews
• Partner with UI/UX designers to simplify digital experiences.

Data & Analytics:

• Use analytics to identify friction points and launch experiments to optimize Conversion Funnel
• Track and improve App installs, Digital booking %, Conversion rates, digital NPS, App ratings, digital revenue and feature adoption
• Identify opportunities to leverage AI across digital channels

Stakeholder Leadership & Influence:

• Influence without authority across Technology, CX, Loyalty, Finance, Commercial, Operations, Marketing, Procurement, Legal and external partners.
  

Preferred candidate profile

• Experience: 10-12 Yrs
• Qualification Background: B Tech along with MBA from a premier business school
• Prior Experience/Background: 5+ years in Product Management, 2+ years leading products, proven ownership of large-scale consumer platforms and experience driving measurable commercial outcomes.
• Preferred Industry: Travel, Banking, BFSI, Airline, Retail, Hospitality, E-commerce, Consumer Internet, Fintech, HealthTech.

• Customer-centric mindset with strong business acumen
• Commercial orientation
• Result Orientation and execution excellence
• Data backed decision making ability