Senior Manager Performance Marketing

Shanti Informatics; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Masters’ Union is seeking an experienced Performance Marketing leader to drive customer acquisition and growth through data-led digital campaigns. The role will focus on campaign strategy, optimization, analytics, ROI, and budget management across Google, Meta, LinkedIn, Affiliates, and other paid channels.

The ideal candidate will be data-driven, commercially focused, and hands-on, with strong stakeholder management and cross-functional collaboration skills.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• Minimum of 8 years of experience in performance marketing; proven track record of successful campaigns.
• Experience working in Global markets LATAM, APAC and MENA is a plus.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager and other performance marketing tools.
• Excellent communication and interpersonal skills with cross-functional collaboration.
• Detail-oriented with strong organizational and project management skills.
• Passion for digital marketing and staying updated with trends and best practices.
• Displays a passion for education, innovation, and making a positive impact.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns to drive acquisition and conversion.
• Develop and implement multi-channel strategies across Google, Meta, LinkedIn, Affiliates, and other channels.
• Analyze campaign data to identify trends and optimization opportunities to maximize ROI.
• Collaborate with content, design, and product teams to launch integrated campaigns.
• Monitor KPIs (CTR, CPC, CPA, conversions) and report performance.
• Stay updated with latest trends and technologies in performance marketing.
• Manage relationships with external partners and vendors to align with goals.
• Develop and manage budgets, forecasts, and financial models within constraints.

Skills

Data-driven

Analytical skills

Communication skills

Cross-functional collaboration

Stakeholder management

Project management

Organizational skills

Education

Bachelor's degree in Marketing/Business

Master’s degree (plus)

Tools

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About Masters' Union

Founded in 2020, Masters Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’s top business schools and multidisciplinary universities over the next two decades.

Today, Masters’ Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters’ Union’s flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the role

We are looking for an experienced Performance Marketing leader to drive customer acquisition and growth through data-led digital campaigns. The role will focus on campaign strategy, optimization, analytics, ROI, and budget management across Google, Meta, LinkedIn, Affiliates, and other paid channels.

The ideal candidate will be data-driven, commercially focused, and hands‑on, with strong stakeholder management and cross‑functional collaboration skills.

Specifically, this role will involve

Planning, executing, and optimizing performance marketing campaigns to drive customer acquisition and conversion.

Develop and implement comprehensive strategies across multiple channels across Google, Meta, LinkedIn, Affiliates, and other paid advertising channels to drive targeted traffic, leads and conversions.

Analyze campaign performance data to identify trends, insights, and optimization opportunities to maximize ROI and achieve business objectives.

Collaborate with cross‑functional teams, including content, design, and product teams, to develop and launch integrated marketing campaigns that resonate with target audiences.

Monitor and report on key performance indicators (KPIs), such as CTR, CPC, CPA, and conversion rates to track campaign performance and identify areas for improvement.

Stay updated with the latest trends, best practices, and technologies in performance marketing to ensure the company remains at the forefront of digital marketing innovation.

Manage relationships with external partners, agencies, and vendors to optimize performance marketing campaigns and ensure alignment with business goals and objectives.

Develop and manage performance marketing budgets, forecasts, and financial models to allocate resources effectively and achieve desired results within budget constraints.

Ideal candidate will have

Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.

Minimum of 8 years of experience in performance marketing, with a proven track record of managing and optimizing successful digital marketing campaigns.

Experience of working in Global markets like LATAM, APAC and MENA is a plus.

Strong analytical skills with the ability to analyze complex data sets and translate insights into actionable strategies and tactics.

Proficiency in Google Analytics, Google Ads, Facebook Ads Manager and other performance marketing tools and platforms.

Excellent communication and interpersonal skills with the ability to collaborate effectively with cross‑functional teams and external partners.

Detail‑oriented with strong organizational and project management skills to manage multiple campaigns and priorities simultaneously.

Passion for digital marketing and eagerness to stay updated with the latest trends, technologies, and best practices in the industry.

Displays a passion for education, innovation, and making a positive impact.