Senior Website CRO Manager (Conversion Rate Optimization)

Action Data Systems; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Action Data Systems in Mumbai is seeking a Senior CRO Manager to own the end-to-end conversion optimization for the website, leading research, experimentation, and rollout.

This in-office role focuses 75% on CRO and website experimentation and 25% on overseeing SEO agency work, collaborating with design, content, and engineering to turn traffic into revenue and reporting to senior leadership.

Qualifications

• 5–10 years: End-to-end CRO ownership in website growth.

Responsibilities

• Own CRO strategy and quarterly experimentation roadmaps.
• Map and analyze funnel performance and identify drop-offs.
• Study customer behavior across segments and devices.
• Lead website optimization of pages, navigation, and CTAs.
• Oversee cart and checkout improvements and forms.
• Design and monitor A/B/multivariate tests with clear success metrics.
• Coordinate with design, content and engineering for implementation.
• Own measurement of revenue impact and KPI tracking.
• Oversee SEO agency work and ensure alignment with business outcomes.

Skills

CRO

GA4

Funnel-analysis

A/B testing

Statistical understanding

Cross-functional PM

SEO knowledge

Stakeholder communication

Behavioral research

Experimentation

Tools

GA4

Google Tag Manager

Microsoft Clarity

Hotjar

Looker Studio

Tableau

Excel

Google Search Console

Ahrefs

Semrush

VWO/Optimizely

Amplitude

Job description

SENIOR CONVERSION RATE OPTIMIZATION (CRO) MANAGER for WEBSITE.

• Experience: 5–10 years
• Location: Marol, Andheri East, Mumbai
• Work model: Full-time, in-office
• Work hours: 12:00 PM–9:00 PM IST

THE OPPORTUNITY

THIS IS A CRO-FIRST ROLE—NOT AN SEO EXECUTION ROLE.

• 75% CRO and website experimentation
• 25% SEO agency oversight
• Own conversion from research to rollout
• Turn website traffic into measurable revenue
• Work across design, content and engineering
• Report directly to senior leadership

WHAT YOU WILL OWN

CRO STRATEGY

• Set the overall CRO strategy
• Build quarterly experimentation roadmaps
• Maintain a prioritized CRO backlog
• Prioritize by evidence and business impact
• Build repeatable CRO processes
• Document results and learnings

FUNNEL ANALYSIS

• Map the complete purchase journey
• Identify funnel drop-offs
• Analyze customer behavior by segment
• Compare mobile and desktop performance
• Study new and returning visitors
• Investigate hesitation and abandonment

CUSTOMER RESEARCH

• Analyze GA4 and event data
• Review heatmaps and session recordings
• Study customer reviews and support issues
• Analyze on-site search behavior
• Conduct surveys and usability studies
• Turn research into testable insights

WEBSITE OPTIMIZATION

• Improve destination and category pages
• Optimize individual tour pages
• Strengthen landing-page performance
• Improve navigation and page hierarchy
• Clarify pricing and tour comparisons
• Strengthen CTAs and trust signals
• Improve bundles and product discovery
• Reduce mobile-user friction

CART AND CHECKOUT

• Identify checkout drop-offs
• Simplify forms and payment steps
• Improve payment confidence
• Clarify cancellation and refund messaging
• Improve mobile checkout usability
• Fix errors and confusing states
• Roll out successful changes
• Revise or stop weak experiments

EXPERIMENTATION

• Write evidence-based hypotheses
• Design A/B and multivariate tests
• Select the right testing method
• Define success metrics before launch
• Set audiences and guardrails
• Estimate sample size and duration
• Monitor live experiments
• Analyze test results

IMPLEMENTATION AND QA

• Create clear implementation briefs
• Produce simple wireframes when needed
• Set acceptance criteria
• Coordinate cross-functional delivery
• Conduct functional and visual QA
• Validate analytics tracking
• Verify post-release performance

MEASUREMENT

• Own conversion and funnel KPIs
• Measure revenue per visitor
• Track checkout completion
• Connect experiments to revenue
• Evaluate customer and margin impact
• Present clear business recommendations

SEO AGENCY OVERSIGHT

• Set organic-growth priorities
• Define agency KPIs-
• Review agency recommendations
• Challenge weak assumptions
• Prioritize by business impact
• Validate results independently
• Coordinate implementation
• Measure post-release impact
• Day-to-day SEO execution remains with the agency.

WHAT SUCCESS LOOKS LIKE

• A continuous experimentation pipeline
• A clearly prioritized CRO backlog
• Faster movement from insight to launch
• Clear visibility into customer drop-offs
• Higher website conversion rates
• Increased revenue per visitor
• Improved checkout completion
• Better mobile customer experience
• Reliable funnel and event tracking
• SEO work tied to business outcomes

ESSENTIAL EXPERIENCE

• 5–10 years: End-to-end CRO ownership in website growth
• Proven commercial conversion results
• Hands-on A/B testing experience
• Strong GA4 expertise
• Strong funnel-analysis skills
• Behavioral-research experience
• Sound statistical understanding
• Strong cross-functional project management
• Working SEO knowledge
• Clear stakeholder communication

PREFERRED EXPERIENCE

• Travel or e-commerce experience
• D2C or marketplace experience
• Mobile-first customer journeys
• International customer journeys
• User and usability research
• Conversion copywriting
• Pricing and merchandising
• Checkout optimization
• SEO agency management
• Figma or wireframing
• Basic HTML, CSS or JavaScript
• SQL for deeper analysis
• AI-assisted research and analysis
• RELEVANT TOOLS
• GA4 and Google Tag Manager
• Microsoft Clarity or Hotjar
• VWO, Optimizely or Intelligems
• Amplitude or similar tools
• Looker Studio or Tableau
• Figma or similar tools
• Google Search Console
• Ahrefs or Semrush
• Excel or Google Sheets
• ChatGPT, Claude or Gemini
• Comparable tools are equally valuable.

WHO THIS ROLE IS FOR

• A hands-on CRO practitioner
• A commercially focused experimenter
• A strong funnel and data analyst
• A cross-functional website-growth owner
• Someone accountable for measurable results

WHO THIS ROLE IS NOT FOR

• SEO-only specialists
• Paid-media managers
• Social-media marketers
• Purely visual UI/UX designers
• One-time website auditors
• Strategy-only consultants

WHY JOIN ACTION TOUR GUIDE?

• Build our CRO function
• Own the complete customer journey
• Work directly with leadership
• Influence major website decisions
• Deliver measurable revenue impact
• Reach two million+ travelers annually