Senior Website CRO Manager (Conversion Rate Optimization)

Action Data Systems

Mumbai

On-site

INR 2,500,000 - 4,200,000

Full time

6 days ago
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Job summary

Action Data Systems in Mumbai is seeking a Senior CRO Manager to own the end-to-end conversion optimization for the website, leading research, experimentation, and rollout.

This in-office role focuses 75% on CRO and website experimentation and 25% on overseeing SEO agency work, collaborating with design, content, and engineering to turn traffic into revenue and reporting to senior leadership.

Qualifications

  • 5–10 years: End-to-end CRO ownership in website growth.

Responsibilities

  • Own CRO strategy and quarterly experimentation roadmaps.
  • Map and analyze funnel performance and identify drop-offs.
  • Study customer behavior across segments and devices.
  • Lead website optimization of pages, navigation, and CTAs.
  • Oversee cart and checkout improvements and forms.
  • Design and monitor A/B/multivariate tests with clear success metrics.
  • Coordinate with design, content and engineering for implementation.
  • Own measurement of revenue impact and KPI tracking.
  • Oversee SEO agency work and ensure alignment with business outcomes.

Skills

CRO
GA4
Funnel-analysis
A/B testing
Statistical understanding
Cross-functional PM
SEO knowledge
Stakeholder communication
Behavioral research
Experimentation

Tools

GA4
Google Tag Manager
Microsoft Clarity
Hotjar
Looker Studio
Tableau
Excel
Google Search Console
Ahrefs
Semrush
VWO/Optimizely
Amplitude

Job description

SENIOR CONVERSION RATE OPTIMIZATION (CRO) MANAGER for WEBSITE.

  • Experience: 5–10 years
  • Location: Marol, Andheri East, Mumbai
  • Work model: Full-time, in-office
  • Work hours: 12:00 PM–9:00 PM IST
THE OPPORTUNITY

THIS IS A CRO-FIRST ROLE—NOT AN SEO EXECUTION ROLE.

  • 75% CRO and website experimentation
  • 25% SEO agency oversight
  • Own conversion from research to rollout
  • Turn website traffic into measurable revenue
  • Work across design, content and engineering
  • Report directly to senior leadership
WHAT YOU WILL OWN
CRO STRATEGY
  • Set the overall CRO strategy
  • Build quarterly experimentation roadmaps
  • Maintain a prioritized CRO backlog
  • Prioritize by evidence and business impact
  • Build repeatable CRO processes
  • Document results and learnings
FUNNEL ANALYSIS
  • Map the complete purchase journey
  • Identify funnel drop-offs
  • Analyze customer behavior by segment
  • Compare mobile and desktop performance
  • Study new and returning visitors
  • Investigate hesitation and abandonment
CUSTOMER RESEARCH
  • Analyze GA4 and event data
  • Review heatmaps and session recordings
  • Study customer reviews and support issues
  • Analyze on-site search behavior
  • Conduct surveys and usability studies
  • Turn research into testable insights
WEBSITE OPTIMIZATION
  • Improve destination and category pages
  • Optimize individual tour pages
  • Strengthen landing-page performance
  • Improve navigation and page hierarchy
  • Clarify pricing and tour comparisons
  • Strengthen CTAs and trust signals
  • Improve bundles and product discovery
  • Reduce mobile-user friction
CART AND CHECKOUT
  • Identify checkout drop-offs
  • Simplify forms and payment steps
  • Improve payment confidence
  • Clarify cancellation and refund messaging
  • Improve mobile checkout usability
  • Fix errors and confusing states
  • Roll out successful changes
  • Revise or stop weak experiments
EXPERIMENTATION
  • Write evidence-based hypotheses
  • Design A/B and multivariate tests
  • Select the right testing method
  • Define success metrics before launch
  • Set audiences and guardrails
  • Estimate sample size and duration
  • Monitor live experiments
  • Analyze test results
IMPLEMENTATION AND QA
  • Create clear implementation briefs
  • Produce simple wireframes when needed
  • Set acceptance criteria
  • Coordinate cross-functional delivery
  • Conduct functional and visual QA
  • Validate analytics tracking
  • Verify post-release performance
MEASUREMENT
  • Own conversion and funnel KPIs
  • Measure revenue per visitor
  • Track checkout completion
  • Connect experiments to revenue
  • Evaluate customer and margin impact
  • Present clear business recommendations
SEO AGENCY OVERSIGHT
  • Set organic-growth priorities
  • Define agency KPIs-
  • Review agency recommendations
  • Challenge weak assumptions
  • Prioritize by business impact
  • Validate results independently
  • Coordinate implementation
  • Measure post-release impact
  • Day-to-day SEO execution remains with the agency.
WHAT SUCCESS LOOKS LIKE
  • A continuous experimentation pipeline
  • A clearly prioritized CRO backlog
  • Faster movement from insight to launch
  • Clear visibility into customer drop-offs
  • Higher website conversion rates
  • Increased revenue per visitor
  • Improved checkout completion
  • Better mobile customer experience
  • Reliable funnel and event tracking
  • SEO work tied to business outcomes
ESSENTIAL EXPERIENCE
  • 5–10 years: End-to-end CRO ownership in website growth
  • Proven commercial conversion results
  • Hands-on A/B testing experience
  • Strong GA4 expertise
  • Strong funnel-analysis skills
  • Behavioral-research experience
  • Sound statistical understanding
  • Strong cross-functional project management
  • Working SEO knowledge
  • Clear stakeholder communication
PREFERRED EXPERIENCE
  • Travel or e-commerce experience
  • D2C or marketplace experience
  • Mobile-first customer journeys
  • International customer journeys
  • User and usability research
  • Conversion copywriting
  • Pricing and merchandising
  • Checkout optimization
  • SEO agency management
  • Figma or wireframing
  • Basic HTML, CSS or JavaScript
  • SQL for deeper analysis
  • AI-assisted research and analysis
  • RELEVANT TOOLS
  • GA4 and Google Tag Manager
  • Microsoft Clarity or Hotjar
  • VWO, Optimizely or Intelligems
  • Amplitude or similar tools
  • Looker Studio or Tableau
  • Figma or similar tools
  • Google Search Console
  • Ahrefs or Semrush
  • Excel or Google Sheets
  • ChatGPT, Claude or Gemini
  • Comparable tools are equally valuable.
WHO THIS ROLE IS FOR
  • A hands-on CRO practitioner
  • A commercially focused experimenter
  • A strong funnel and data analyst
  • A cross-functional website-growth owner
  • Someone accountable for measurable results
WHO THIS ROLE IS NOT FOR
  • SEO-only specialists
  • Paid-media managers
  • Social-media marketers
  • Purely visual UI/UX designers
  • One-time website auditors
  • Strategy-only consultants
WHY JOIN ACTION TOUR GUIDE?
  • Build our CRO function
  • Own the complete customer journey
  • Work directly with leadership
  • Influence major website decisions
  • Deliver measurable revenue impact
  • Reach two million+ travelers annually
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