Senior Manager – Content & Marketing

Healthkart; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Healthkart is seeking a creative and strategic storyteller to develop compelling brand narratives across product launches, campaigns, social media, website, and packaging. You will shape storytelling platforms, set guardrails for brand voice, and ensure consistency across all touchpoints.

The role demands leadership of end-to-end campaigns, strong collaboration with internal teams and external agencies, and the ability to turn concepts into actionable briefs and deliverables that resonate with

Qualifications

• 6–8 years of experience in Creative Strategy, Creative Direction, Brand Strategy, or Content Strategy.
• Experience with creative agencies, brand studios, D2C brands, or advertising agencies.
• Proven experience in leading creative campaigns and product launches.
• Strong understanding of brand storytelling, content strategy, and visual communication.

Responsibilities

• Brand Campaigns & Launches: Lead creative direction, campaign concepts, product launch narratives, and brand storytelling.
• Brand Strategy: Develop annual/seasonal brand platforms, hero campaigns, and long-term creative territories.
• Social Media: Drive content strategy, storytelling formats, creative direction, and content innovation.
• Website & Digital: Define storytelling across homepage, product pages, landing pages, and digital campaigns.
• Packaging & Visual Identity: Ensure consistent brand communication and storytelling across packaging.
• Brand Collaborations: Conceptualise partnerships, experiential initiatives, and innovative brand activations.

Skills

Creative Thinking

Storytelling

Brand Strategy

Campaign Planning

Content Strategy

Creative Direction

Digital Content

Agency Management

Stakeholder Management

Project Ownership

Job description

We are looking for a creative and strategic storyteller who can develop compelling brand narratives and drive creative execution across product launches, campaigns, social media, website, and packaging. The ideal candidate should combine imagination, strategic thinking, and execution excellence, taking ideas from conceptualisation to final delivery while ensuring a consistent brand identity.

Key Responsibilities:

• Brand Campaigns & Launches: Lead creative direction, campaign concepts, product launch narratives, and brand storytelling.
• Brand Strategy: Develop annual/seasonal brand platforms, hero campaigns, and long-term creative territories.
• Social Media: Drive content strategy, storytelling formats, creative direction, and content innovation.
• Website & Digital: Define storytelling across homepage, product pages, landing pages, and digital campaigns.
• Packaging & Visual Identity: Ensure consistent brand communication and storytelling across packaging.
• Brand Collaborations: Conceptualise partnerships, experiential initiatives, and innovative brand activations.

Required Experience & Qualifications:

• 6-8 years of experience in Creative Strategy, Creative Direction, Brand Strategy, or Content Strategy.
• Experience with creative agencies, brand studios, D2C brands, or advertising agencies.
• Proven experience in leading creative campaigns and product launches.
• Strong understanding of brand storytelling, content strategy, and visual communication.
• Ability to convert creative concepts into actionable briefs and execution plans.
• Experience managing projects end-to-end and working with cross-functional teams.

Key Skills:

• Creative Thinking & Storytelling
• Brand Strategy & Campaign Planning
• Content & Social Media Strategy
• Creative Direction
• Digital & Website Content
• Agency & Stakeholder Management
• Project Ownership & Execution