Senior Manager – Brand PR

Tata Consumer Products; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Tata Consumer Products is seeking a seasoned Brand PR leader in Bengaluru, India. You will drive brand salience, manage earned media, and lead influencer/celebrity engagements to support marketing priorities.

You will work with Marketing, Corporate Communications, and leadership to align narratives, manage media relationships, and guide crisis response. The role requires a strong reputation for execution and cross-functional collaboration.

Qualifications

• MBA in Communication/Media, PR or related course
• 8+ years of Brand PR experience
• Attention to detail and execution excellence
• Good communication & stakeholder management capabilities
• Mandatory language: English (Expert)

Responsibilities

• Drive strong brand salience and positive media visibility across portfolio brands
• Deliver high-quality earned media outcomes aligned with marketing priorities
• Enable end-to-end influencer and celebrity management
• Strengthen brand equity metrics through PR measurement and impact linkage
• Ensure rapid crisis mitigation to safeguard brand trust
• Partner with Marketing, Corporate Communications and Leadership to deliver aligned narratives
• Build relationships with media, influencers, celebrities and PR ecosystem
• Support leadership visibility and thought leadership agendas
• Align brand communication with corporate reputation priorities
• Lead integrated PR strategy across brands and campaigns
• Oversee external agencies and partners
• Establish crisis management frameworks for digital and social risks
• Drive PR measurement systems and link to brand metrics
• Ensure governance across PR, influencer and celebrity spends
• Integrate PR with digital and corporate communication strategies
• Develop understanding of business, category dynamics and media landscape
• Stay ahead of digital-first narratives and reputation risks
• Strengthen cross-functional collaboration with corporate communications

Skills

Attention to detail

Execution excellence

Communication skills

Stakeholder management

Education

MBA in Communication/Media/PR

Job description

Responsibilities

• Drive strong brand salience, reputation, and positive media visibility across portfolio brands
• Deliver high-quality, consistent earned media outcomes aligned with marketing priorities
• Enable end-to-end influencer and celebrity management, improving effectiveness and cost efficiency
• Strengthen brand equity metrics through structured PR measurement and impact linkage
• Ensure rapid and effective crisis mitigation, safeguarding brand trust and reputation

Customer Service

• Partner with Marketing, Corporate Communications, and Leadership teams to deliver aligned narratives
• Build and manage strong relationships with media, influencers, celebrities, and PR ecosystem partners
• Support leadership visibility and thought leadership agendas
• Ensure seamless alignment between brand communication and corporate reputation priorities
• Manage complex stakeholder ecosystems across internal and external interfaces.

Internal Processes

• Lead integrated PR strategy and execution across brands, including campaigns, launches, and always-on storytelling
• Oversee and drive performance of external agencies and partners
• Establish robust crisis management frameworks, including emerging risks in the digital and social landscape
• Drive PR measurement systems to track effectiveness and link to brand metrics
• Ensure financial and operational governance across PR, influencer, and celebrity spends
• Enable strong integration of PR with digital and corporate communication strategies

Innovation and Learning

• Develop understanding of business, category dynamics, and evolving media landscape
• Stay ahead of emerging trends such as digital-first narratives and reputation risks
• Strengthen cross-functional collaboration, particularly with corporate communication teams

Critical success factors (Key requirement) for the Role?

• MBA in Communication/media, PR or related course with 8+ years of Brand PR experience
• Attention to detail and execution excellence.
• Good communication skills and stakeholder management capabilities
• Mandatory Language Requirements (spoken) : English (Expert)

Desirable success factors for the Role?

• Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and
• an understanding of its challenges and opportunities