Senior Manager / AGM - Digital, E-commerce & Media Marketing

Watertec India Pvt Ltd.; Thane; Sur place; INR 3 000 000 - 5 200 000; Plein temps

Résumé du poste

Watertec India Pvt Ltd. is seeking a hands-on Digital, E-commerce & Media Marketing Manager to own brand building, digital marketing, e‑commerce and media planning/buying.

You will define brand presence across four product categories, run channels to generate leads, and manage Watertec’s presence on e‑commerce marketplaces and media buys, with close collaboration with the CMO and external agencies. The role requires 10+ years in brand/digital/e‑commerce and media, with proven paid media and

Qualifications

• About 10+ years of experience spanning brand management, digital marketing, e‑commerce and media planning/buying — client‑side, agency, or a mix.
• Proven hands‑on paid media experience across Google, Meta and programmatic platforms, plus SEO/SEM fundamentals.
• Experience with e‑commerce marketplace operations (Amazon/Flipkart Seller/Vendor Central or equivalent).
• Knowledge of media planning and buying across ATL/BTL, print, OOH and/or broadcast, including agency/vendor negotiation.
• Comfortable with analytics tools (Google Analytics, marketplace dashboards, Excel/Power BI) and translating data into decisions.
• Experience managing external agencies and cross‑functional stakeholders, with strong communication skills.
• Bachelor’s degree required; MBA or equivalent in Marketing preferred.

Responsabilités

• Plan and execute ATL/BTL campaigns, sponsorships and PR aligned to key selling seasons and product launches.
• Partner with the Trade & Channel Marketing Manager to align brand campaigns with dealer activation.
• Own the website, dealer-locator, SEO/SEM and organic + paid social presence.
• Build and manage always-on and campaign-specific digital marketing calendars.
• Generate and route qualified leads to sales and track funnel, plus manage marketing automation/CRM tools.

Connaissances

Brand management

Digital marketing

E-commerce

Media planning

Paid media

SEO/SEM

Analytics tools

Formation

Bachelor's degree

MBA preferred

Outils

Google Analytics

Power BI

Excel

Vendor Central

Description du poste

Role: Digital, E-commerce & Media Marketing Manager

Department: Marketing

Reports to: Chief Marketing Officer (CMO)

Experience: 10+ years

Team: Manages agency partners; 1–2 executives as the team scales (Phase 2)

Employment type: Full-time

Role summary:

We are hiring a hands‑on Marketing Manager to own brand building, digital marketing, e‑commerce and media planning/buying for Watertec — one of the two core pillars of the marketing team, alongside Trade & Channel Marketing. This is a builder's role: you will define how the Watertec brand shows up across four product categories, run the channels that generate consideration and leads, manage Watertec’ s presence on e‑commerce marketplaces, and plan/buy the media that supports it all. You will work closely with the CMO and the Trade & Channel Marketing Manager, and directly manage external creative, digital and media agencies.

Key responsibilities:

Brand

• Plan and execute ATL/BTL campaigns, sponsorships and PR aligned to key selling seasons and new product launches


• Partner with the Trade & Channel Marketing Manager to align brand campaigns with dealer‑level activation

Digital marketing

• Own the website, dealer‑locator tool, SEO/SEM and organic + paid social media presence


• Build and manage always‑on and campaign‑specific digital marketing calendars


• Generate and route qualified leads (architects, contractors, project buyers, consumers) to sales and channel teams, and track conversion through the funnel


• Manage marketing automation/CRM tools for lead scoring and nurture

E-commerce

• Own Watertec's presence and performance on e‑commerce marketplaces (e.g. Amazon, Flipkart) and any D2C storefront


• Manage marketplace listings, content, pricing hygiene, ratings/reviews and promotional calendars


• Track and report marketplace sales, conversion and ad spend efficiency (ACOS/ROAS)


• Coordinate with sales/supply chain on stock availability and fulfilment for online channels

Media planning & buying

• Plan and execute media strategy across digital, print, OOH and any broadcast/sponsorship opportunities


• Manage media agency relationships, negotiate rates and own the media budget


• Optimise media mix and spend allocation based on reach, cost‑efficiency and campaign objectives


• Report on media performance, ROI and share of voice versus key competitors

What success looks like (KPIs)

• Brand awareness/consideration score movement (periodic brand health tracking)


• Website traffic, qualified lead volume and lead‑to‑dealer‑handoff conversion rate


• E‑commerce marketplace GMV, ACOS/ROAS and listing ratings


• Campaign and media ROI / cost per qualified lead


• Share of voice vs. key competitors


• On‑time, on‑budget delivery of the brand, digital and media calendar

What we are looking for: (Required)

• About 10+ years of experience ( MBA preferred ) spanning brand management, digital marketing, e‑commerce and media planning/buying — client‑side, agency, or a mix


• Proven, hands‑on experience managing paid media across Google, Meta and programmatic platforms, plus SEO/SEM fundamentals


• Experience managing e‑commerce marketplace operations (Amazon/Flipkart Seller/Vendor Central or equivalent)


• Working knowledge of media planning and buying — ATL/BTL, print, OOH and/or broadcast — including agency and vendor negotiation


• Comfortable with analytics tools (Google Analytics, marketplace dashboards, basic Excel/Power BI reporting) and translating data into decisions


• Experience managing external agencies (creative, digital, media) and cross‑functional stakeholders


• Strong written and verbal communication; able to present to and work directly with senior leadership


• Bachelor's degree required; MBA or equivalent in Marketing preferred

Preferred

• Category experience in building materials, sanitaryware, home improvement, consumer durables or paints


• Experience marketing to both consumers and a dealer/trade channel simultaneously


• Exposure to a PE‑backed or high‑growth company environment