Senior Manager Ad Operations

Ascendeum; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ascendeum seeks a highly proactive and technically fluent Sr Manager of Ad Operations to own the integrity, execution, and continuous optimization of our campaign infrastructure across clients. This role sits at the intersection of client services, media activation, and technical implementation, ensuring every campaign is properly structured, accurately tracked, and consistently optimized for performance.

Reporting to the VP of Programmatic, the role combines strategic leadership and hands-on

Qualifications

• Experience in digital ad operations and campaign infrastructure.
• Strong knowledge of GA4, CM360, GTM implementation and troubleshooting.
• Ability to translate technical concepts into clear client communications.

Responsibilities

• Lead onboarding and ongoing campaign management with client services and activation teams.
• Identify gaps in tracking, tagging, and implementation before they impact clients.
• Oversee pixel implementation, UTMs, and platform integrations to ensure accurate reporting.
• Diagnose and resolve technical issues quickly to protect performance and perception.

Skills

Ad operations

GA4

CM360

GTM

Client services liaison

Campaign tracking

Problem solving

Job description

Ascendeum seeking a highly proactive and technically fluent Sr Manager of Ad Operations to own the integrity, execution, and continuous optimization of our campaign infrastructure across clients. This role sits at the intersection of client services, media activation, and technical implementation - ensuring that every campaign is properly structured, accurately tracked, and consistently optimized for performance.

Reporting into the VP of Programmatic, this individual will serve as both a strategic operator and hands‑on problem solver, responsible for strengthening client trust through flawless execution and rapid resolution of technical issues.

Core Responsibilities:

Client & Cross-Functional Leadership (Upward Management)

• Partner closely with ClientServices and Activation leads to ensure all ad operations components are fully vetted during onboarding and ongoing campaign management
• Proactively identify gaps in tracking, tagging, and implementation before they become client-facing issues
• Strengthen client trust by ensuring operational excellence from the outset of every relationship
• Lead proactive remediation efforts when issues arise, ensuring clear communication, swift resolution, and minimal impact to performance or perception
• Act as a key operational voice in client discussions, helping translate technical execution into clear, confident client communications

Media Operations & Execution Leadership (Lateral / DownwardManagement)

• Oversee and support media teams in trafficking, tagging, pixel implementation, and campaign setup accuracy
• Ensure proper implementation of tracking structures including pixels, UTMs, conversion events, and platform integrations
• Diagnose and resolve urgent technical issues (e.g.,broken UTMs, misfiring/non firing pixels, reporting discrepancies) with speed and precision
• Establish operational best practices to improve consistency and reduce errors across campaign setups
• Provide hands‑on guidance to internal teams to ensure alignment between media strategy and technical execution

Client-Facing Technical Ownership

• Serve as a primary point of contact for clients on all ad operations and implementation-related topics
• Deep technical knowledge of Google tech stack includingGA4, CM360, GTM
• Clearly explain technical concept sand implementation requirements in a way that builds confidence and clarity
• Partner directly with clients and internal stakeholders to troubleshoot and resolve setup or integration challenges
• Support onboarding and implementation phases to ensure clean, scalable campaign foundations
• Act as a trusted technical advisor, reinforcing organization's reputation for precision and reliability

Key Attributes for Success

• High sense of urgency and proactive mindset—issues are identified before they escalates
• Deep understanding of digital media infrastructure (pixels, tagging, UTMs, tracking ecosystems)
• Strong communicator who can translate technical detail into clear client narratives
• Comfortable operating across multiple stakeholders and levels of seniority
• Obsessed with accuracy, accountability, and operational excellence
• Naturally proactive in identifying inefficiencies and improving systems

Thank you for your interest and consideration.