Advertiser Operations - Senior Specialist

Affinity Global; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Affinity in Mumbai is seeking a Senior Specialist - Advertiser Operations to execute, optimize, and scale digital advertising campaigns across brand and performance objectives.

You will analyze campaigns across native, display, search and social, ensure accurate tracking, and collaborate with cross-functional teams to drive profitability and client satisfaction.

This role requires hands-on campaign management, strong analytical skills, and a proactive approach to growth across multiple markets.

Qualifications

• 1-2 years of work experience in managing ad operations across major networks.
• Strong understanding of performance metrics: CTR, CPC, CPM, CPA, ROAS and conversion tracking.
• Creative, out-of-the-box thinker with sharp analytical skills and problem-solving ability.
• Self-motivated, a team player and eager to learn new concepts.

Responsibilities

• Execute and manage brand and performance campaigns across native, display, search, and social platforms.
• Monitor, analyze, and optimize campaigns to improve CTR, CVR, CPA, ROAS, and profitability.
• Ensure accurate tracking, tagging, and campaign setup.
• Maintain strong margin control and campaign-level profitability.
• Coordinate with clients across onboarding to reporting and translate objectives into actionable strategies.
• Provide regular performance updates, insights, and recommendations.
• Stay updated on AdTech trends and platform features.
• Collaborate with Sales, Publisher Ops, and Product.

Skills

Ad operations

Campaign optimization

Data analysis

Performance metrics

Team collaboration

Tools

Google Ads

Facebook Ads

Bing Ads

Yahoo Ads

Job description

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touch points. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are building privacy-first ad infrastructure that opens opportunities beyond the walled gardens.

About Role:

As a Senior Specialist - Advertiser Operations, you will be responsible for executing, optimizing, and scaling digital advertising campaigns across brand and performance objectives. This role requires strong analytical capabilities, hands-on campaign management experience, and the ability to collaborate with cross-functional teams to drive measurable results. You will play a critical role in ensuring campaign profitability, client satisfaction, and operational excellence.

Campaign Execution & Optimization

Execute and manage brand and performance campaigns across native, display, search, and social platforms.

Continuously monitor, analyze, and optimize campaigns to improve CTR, CVR, CPA, ROAS, and overall profitability.

Implement A/B testing strategies and data-driven optimizations.

Ensure accurate tracking, tagging, and campaign setup.

Performance & Profitability Management

Maintain strong margin control and campaign-level profitability.

Analyze performance trends and identify revenue growth opportunities.

Troubleshoot underperforming campaigns and implement corrective strategies.

Client & Stakeholder Coordination

Coordinate with clients across the campaign lifecycle—from onboarding to reporting.

Understand client objectives and translate them into actionable campaign strategies.

Provide regular performance updates, insights, and recommendations.

Industry & Platform Expertise

Demonstrate strong knowledge of the AdTech ecosystem, including native advertising.

Work on platforms such as Google Ads, Facebook/Meta Ads, Bing, Yahoo, and other display/native networks.

Stay updated on digital advertising trends, targeting capabilities, and optimization techniques.

Operational Excellence

Manage multiple campaigns simultaneously with strong attention to detail.

Ensure timely reporting and documentation.

Collaborate with internal teams including Sales, Publisher Ops, and Product.

Required Skills:

1-2 years of work experience in managing ad operations of popular networks such as Google, Facebook, Display, Bing, Yahoo and others 1+ years of experience in Account Management, Ad-operations and Client Servicing.

Strong understanding of performance metrics: CTR, CPC, CPM, CPA, ROAS, conversion tracking.

Creative, out-of-the-box thinker with sharp analytical skills and problem-solving ability. Self-motivated, team player and persuasive with an inclination to learn and grasp new concepts

Excellent numerical ability and attention to details