Senior Growth Marketer - Paid ads (Google & Bing)

Kovai.co; Coimbatore District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Kovai.co in India is seeking a Senior Growth Marketer focused on paid ads (Google and Bing) with a strong CRO mindset and AI-driven approach. You will own end-to-end campaigns, craft compelling ad copy, and optimize landing pages to drive demos and trials for a global B2B SaaS audience.

Ideal candidates bring 4+ years of PPC leadership, GA4 fluency, and hands-on experience across the paid stack, including LinkedIn and Meta. This role emphasizes an AI-first workflow and measurable pipeline impact.

Qualifications

• 4+ years managing Google Ads and Bing Ads for a B2B or SaaS advertiser.
• Proven CRO and A/B testing on landing pages and forms.
• Experience with GA4 tracking and multi-channel attribution.

Responsibilities

• Own Google Ads and Microsoft Ads across US and international regions.
• Write and test search ad copy aligned to buyer intent.
• Optimize landing pages, demos, and trial forms to boost conversions.
• Run CRO program with A/B and multivariate tests.
• Lead keyword and competitor research feeding campaigns.
• Own paid search reporting and pipeline contribution in GA4 and CRM.
• Test AI search surfaces and new demand channels.

Skills

Google Ads

Bing Ads

CRO & A/B testing

AI-driven analytics

GA4 tracking

Paid search strategy

Excel & PowerPoint

Target ownership

Tools

GA4

Microsoft Ads

LinkedIn Ads

Meta Ads

Job description

Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide. Over the years, we've grown rapidly and profitably, and today we're on track towards $30 million in annual revenue - with an even bigger journey ahead.

Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission-critical problems at scale.

At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.

What we build:

• BizTalk360: Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360: Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360: Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald's, and Virgin Group.

Three products > One cultures of innovation, ownership, and customer obsession.

How we work:

We believe great work happens when talented people are trusted, empowered, and supported to do their best. At Kovai.co, our teams are collaborative, ownership-driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.

At Kovai.co, AI isn't just a capability - it's our superpower. We embrace AI-first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.

Position: Senior Growth Marketer - paid ads (Google and Bing search plus CRO)

We're hiring a paid search operator who owns Google and Bing end-to-end for Kovai.co, from the campaign build to the ad copy to the page the click lands on. You run the accounts, write the ads, shape the landing pages, and run the CRO tests that turn clicks into demos and trials. And you do all of it AI-first: automating the busywork, analyzing with AI, and building your own tooling instead of waiting on anyone. You'll own a number, not just a channel.

What you'll do

• Own Google Ads and Microsoft (Bing) Ads across US and international regions: account structure, keywords, bids, budgets, negatives, and Smart Bidding.
• Write and test search ad copy (responsive search ads, assets, extensions) that matches intent for a technical B2B buyer: tech writers, product and knowledge managers, engineering and IT leaders.
• Own the experience after the click. Brief, test, and improve landing pages, demo requests, and trial forms so conversion rate goes up, not just traffic.
• Run a continuous CRO program: A/B and multivariate tests on pages, forms, and offers, each with a clear hypothesis and a clean readout.
• Do the keyword and competitor research that feeds campaign and copy decisions, including how we show up against category and competitors.
• Own paid search reporting and attribution: CPL, SQL, and pipeline contribution, wired into GA4 and the CRM, presented to marketing leadership.
• Manage and pace the budget for efficient pipeline, reallocating spend as the data comes in.
• Test AI search advertising surfaces such as ChatGPT ads and other emerging placements as new demand channels.

How you'll work (AI first)

• Use AI every day to move faster and dig deeper, not as a novelty. This team runs on it.
• Automate the recurring work: reporting pulls, budget pacing, and health checks on conversions and CPL, so manual effort does not eat the week.
• Analyze with AI: diagnose what's moving CPL and pipeline, segment performance, and catch anomalies before they cost money.
• Generate and iterate ad copy and landing page copy at volume, then test the winners.
• Speed up keyword, SERP, and competitor research with AI, and turn call and customer data into sharper messaging.
• Build lightweight automations and workflows yourself. You stitch tools together and don't need an engineer for every data pull.

What you'll bring

• 4+ years running Google Ads and Bing Ads for a B2B or SaaS advertiser, with real budget ownership.
• A track record in CRO and A/B testing on landing pages and forms, judged on conversion and pipeline, not vanity metrics.
• Strong search ad copywriting, with the judgment to match message to intent and audience.
• AI first in how you work: you already use AI to automate reporting, analyze data, and generate and test copy, and you want to build more.
• Hands on GA4 for tracking, attribution, and reporting.
• Working context across the full paid stack: Google Ads, Microsoft Ads, and exposure to LinkedIn and Meta.
• Reporting fluency in Microsoft 365 (Excel, PowerPoint).
• Analytical and accountable, comfortable owning a target.

Bonus

• Experience marketing a technical or developer product.
• Experience advertising on AI search surfaces or improving brand visibility inside AI answers.
• You build your own automations: scripting, basic SQL, or AI coding tools to pull and join data and run workflows.
• Familiarity with offline conversion imports and CRM to ad platform signal loops.

We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow. We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.