Lead Growth Marketer

Kovai Limited; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kovai Limited, a leading B2B SaaS product company based in Chennai, seeks a Lead Growth Marketer to drive digital marketing initiatives focused on organic growth. The ideal candidate will have extensive experience in SEO and content strategy, working collaboratively to enhance web performance and product-led acquisition.

This role involves developing a comprehensive marketing strategy, managing social media presence, and utilizing analytics tools to optimize performance and efficiency. A commitment to an inclusive and empowering workplace is essential.

Qualifications

• 5+ years of experience in SEO, digital marketing, or content strategy.
• Strong expertise in SEO, content strategy, and inbound marketing.
• Experience with analytics tools like GA4, Search Console, and SEO platforms.

Responsibilities

• Develop and execute a holistic digital marketing strategy.
• Own and scale SEO as a primary growth engine.
• Lead content marketing initiatives such as blogs and case studies.
• Drive website performance improvements.
• Plan and execute lifecycle marketing campaigns.

Skills

SEO

Content Strategy

Digital Marketing

Analytics Tools (GA4, SEMrush, Ahrefs)

Job description

Kovai.co is a global B2B SaaS product company building enterprise software from India for businesses worldwide. Over the years, we've grown rapidly and profitably, and today we're on track towards $30 million in annual revenue - with an even bigger journey ahead.

Trusted by customers across 100+ countries, including Fortune 500 enterprises and fast-scaling startups, we build products that solve complex, mission-critical problems at scale.

At the heart of Kovai.co is a tribe of thoughtful helpers - people passionate about empowering customers, uplifting colleagues, and continuously growing in our own journeys.

What we build:

• BizTalk360 : Our first product, built to help enterprises simplify and manage complex integration environments with confidence - trusted by Microsoft, Mercedes-Benz, Pfizer, Vodafone, BBC, and NBCUniversal.
• Turbo360 : Our fast-growing Azure Cloud Management and FinOps platform, helping enterprises gain visibility, optimize cloud costs, and run smarter, more efficient cloud operations at scale.
• Document360 : Our flagship AI-powered knowledge management platform, helping teams create, manage, and deliver exceptional documentation experiences - trusted by companies like Puma, HP, VMware, McDonald's, and Virgin Group.

Three products > One culture of innovation, ownership, and customer obsession.

How we work:

We believe great work happens when talented people are trusted, empowered, and supported to do their best. At Kovai.co, our teams are collaborative, ownership-driven, and deeply invested in craftsmanship, continuous learning, and open communication - creating an environment where people grow together, contribute meaningfully, and build strong relationships alongside impactful outcomes.

At Kovai.co, AI isn't just a capability - it's our superpower. We embrace AI-first thinking to help our teams work smarter, solve problems creatively, and create greater impact for our customers and each other.

What's the job: Lead Growth Marketer

Key Responsibilities

• Develop and execute a holistic digital marketing strategy focused on organic growth, inbound demand, and product-led acquisition.
• Own and scale SEO as a primary growth engine, including keyword strategy, technical SEO, content optimization, and authority building.
• Lead content marketing initiatives such as blogs, guides, case studies, and landing pages aligned with user intent and product value.
• Drive website performance improvements, optimizing user journeys, conversion paths, and on-site engagement.
• Plan and execute lifecycle marketing campaigns, including email nurturing, onboarding flows, and retention programs.
• Manage and grow Document360's presence across key social platforms focusing on B2B engagement and thought leadership.
• Collaborate with product and sales teams to align messaging, positioning, and go-to-market strategies.
• Build and optimize conversion funnels from awareness to activation, leveraging experimentation and A/B testing.
• Analyze marketing performance using tools like GA4, Search Console, and SEO platforms; translate insights into actionable improvements.
• Identify and implement AI-driven tools and workflows to enhance content creation, SEO performance, and campaign efficiency.

Requirements

• 5+ years of experience in SEO, digital marketing, or content strategy, preferably in a B2B SaaS environment, with a demonstrated transition into AEO/GEO work.
• Strong expertise in SEO, content strategy, and inbound marketing.
• Solid understanding of the full customer lifecycle: acquisition, activation, retention, and expansion.
• Hands‑on experience with analytics tools such as GA4, Search Console, and SEO platforms like SEMrush or Ahrefs.
• Experience in email marketing, lifecycle campaigns, and marketing automation.
• Ability to translate data into insights and actionable strategies.
• Strong communication skills with the ability to work cross‑functionally.
• Comfortable operating in a fast‑paced, experiment‑driven environment.

We are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to grow. We celebrate diverse perspectives and believe that great talent thrives in an environment built on fairness, belonging, and equal opportunity for all.