Senior Paid Campaign Specialist

Kovai.co

Coimbatore District

On-site

INR 800,000 - 1,200,000

Full time

14 days+

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Job summary

A leading tech company is seeking a Senior Paid Campaign Specialist to drive performance-focused LinkedIn Ads for its SaaS offerings. The ideal candidate will manage full-funnel campaigns from audience segmentation to optimizations, ensuring qualified leads and product trials. With a minimum of 4 years experience in B2B SaaS, they will collaborate with the marketing team to enhance campaign effectiveness and analyze performance metrics. This is a full-time role located in Coimbatore, Tamil Nadu.

Qualifications

4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS.
Deep understanding of LinkedIn audience segmentation and Matched Audiences.
Proven ability to manage $10K–$30K monthly ad budgets efficiently.

Responsibilities

Own LinkedIn Ads end-to-end, including campaign setup and optimization.
Collaborate with Marketing to develop engaging ad creatives.
Analyze performance daily and optimize campaigns based on metrics.

Skills

LinkedIn Ads

Paid Social for B2B SaaS

Audience Segmentation

Data-driven Mindset

Excel Reporting

Tools

Pipedrive

GA4

Google Ads

Bing Ads

Meta Ads

Job description

Direct message the job poster from Kovai.co

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.

At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

Our Products:

Turbo360
Document360

"UK headquarters. Indian innovation. Global impact."

Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.

We are on track towards $30 million in annual revenue – and we're just getting started.

Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose.

Opportunity: Senior Paid Campaign Specialist

We’re looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and Turbo360 (Azure Monitoring SaaS). You’ll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth.

What you’ll do on the job:

Own LinkedIn Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization.
Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages.
Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality.
Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance.
Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution.
Benchmark competitors and identify opportunities in targeting, creatives, and offers.
Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing.

What You’ll bring:

4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS.
Deep understanding of LinkedIn audience segmentation, Matched Audiences, and G2 Intent integration.
Hands‑on experience with UTM tracking, GA4, and conversion APIs.
Proven ability to manage $10K–$30K monthly ad budgets efficiently.
Data-driven mindset with advanced skills in Excel/Looker Studio reporting.
Experience with Google Ads, Bing Ads, or Meta Ads is a plus.

Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

Seniority level