Senior Growth Marketer

Zalaris; Chennai District; On-site; INR 2,400,000 - 4,000,000; Full time

Benefits offered by this job

Multicultural environment

Friendly colleagues

Flat structure

Growth opportunities

Flexible working conditions

Competitive compensation

Job summary

Zalaris in Chennai invites a strategic Senior Growth Marketer to lead global B2B marketing initiatives across international markets, focusing on demand generation, brand awareness, and pipeline growth in EMEA and APAC.

You will collaborate with Sales, Product and Customer Success to design integrated campaigns, optimize SEO/AI search strategies, and drive multi-channel programs end-to-end, including events, content, and partnerships.

Qualifications

• 7+ years of B2B marketing experience in payroll, HR tech, SaaS, or consulting.
• Proven demand generation, digital marketing, ABM, performance marketing, and content strategy experience.
• Experience managing global or multi-country campaigns.
• Hands-on SEO knowledge, with understanding of AEO/GEO and AI search trends.
• Experience with CRM and marketing automation tools such as HubSpot, Salesforce, or Marketo.
• Experience with SEA/PPC and omni-channel marketing.
• Strong analytical, project management, communication, and stakeholder management skills.
• Experience in an international environment is highly desirable.
• Bachelor's degree in Marketing/Business; MBA is a plus.

Responsibilities

• Develop and execute global, multi-channel marketing campaigns across EMEA and APAC.
• Drive demand generation and pipeline growth through digital marketing, ABM, content, events, partnerships, and performance marketing.
• Collaborate closely with Sales, Product, and Customer Success for campaign alignment.
• Manage campaigns end-to-end from strategy to optimization.
• Support product launches and sales enablement.
• Develop and optimize SEO, AEO, and GEO strategies.
• Track performance, pipeline contribution, and ROI; optimize based on data.
• Coordinate with global stakeholders across markets and time zones.

Skills

B2B marketing

Demand generation

Digital marketing

ABM

Performance marketing

Content strategy

Global marketing campaigns

CRM & marketing automation

SEO & AI search trends

SEA/PPC

Omni-channel marketing

Analytics

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

MBA

Tools

HubSpot

Salesforce

Marketo

Job description

Role Summary

We are looking for a strategic and results-driven Senior Growth Marketer to lead and execute global B2B marketing initiatives across international markets.

This role is ideal for an experienced marketer with a strong background in B2B marketing, preferably within payroll, HR technology, SaaS, or consulting. You will play a key role in driving brand awareness, demand generation, pipeline growth, and customer engagement across EMEA and APAC.

Working as part of our global marketing team, you will collaborate closely with Sales, Product, Customer Success, and regional stakeholders to develop and execute integrated campaigns that deliver measurable business results.

Your Responsibilities

• Develop and execute global, multi-channel marketing campaigns aligned with business objectives across EMEA and APAC.
• Drive demand generation and pipeline growth through digital marketing, ABM, content, events, partnerships, and performance marketing.
• Collaborate closely with Sales, Product, and Customer Success teams to ensure effective campaigns and strong market alignment.
• Manage campaigns end-to-end, from strategy and execution through lead nurturing and optimization.
• Support product launches, sales enablement, customer marketing, and competitive positioning.
• Develop and optimize SEO, AEO, and GEO strategies to increase visibility across search engines and AI-powered platforms.
• Track campaign performance, pipeline contribution, conversion rates, and ROI, using data to continuously optimize results.
• Work with global stakeholders across different markets, cultures, and time zones.

Your Experience And Skills

• 7+ years of B2B marketing experience, ideally in payroll, HR tech, SaaS, or consulting.
• Proven experience in demand generation, digital marketing, ABM, performance marketing, and content strategy.
• Experience managing global or multi-country marketing campaigns.
• Hands-on knowledge of SEO and a strong understanding of AEO/GEO and AI search trends.
• Experience with CRM and marketing automation tools such as HubSpot, Salesforce, or Marketo.
• Experience with SEA/PPC and omni-channel marketing.
• Strong analytical, project management, communication, and stakeholder management skills.
• Experience working in an international environment is highly desirable.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA is a plus.

What we offer

• Multicultural working environment
• Friendly and supportive colleagues
• Flat organizational structure
• Growth and development opportunities
• Flexible working conditions
• Competitive compensation and benefits package