Senior Growth Lead (B2B SaaS)

Mozilor Limited; Ernakulam; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

CookieYes is seeking a Senior Growth Lead to own the end-to-end growth journey for a global B2B SaaS product. You will drive acquisition, activation, engagement, retention, and monetization through PLG, AI-driven experiments, and cross-functional collaboration across Product, Marketing, Data, and Revenue.

You will own growth experiments, optimize onboarding and conversion, build dashboards with GA4/Mixpanel/Amplitude, and define key metrics.

Qualifications

• 5–8 years in Growth, Growth Marketing or PLG for B2B SaaS.
• Strong SaaS growth metrics, lifecycle knowledge, and conversion optimization.
• Hands-on SEO, paid channels, analytics and experimentation.

Responsibilities

• Own the complete SaaS growth funnel: acquisition to monetization.
• Develop and execute growth strategies across SEO, AI visibility, content and partnerships.
• Improve onboarding and activation through product and lifecycle experiments.
• Partner with Product/Engineering to identify growth opportunities.
• Plan and run A/B tests on landing pages, pricing, messaging, and in-product flows.
• Define metrics, build dashboards, and translate data into insights.
• Identify new acquisition channels and scale them.
• Drive retention and expansion via lifecycle campaigns.

Skills

Growth marketing

SaaS metrics

A/B testing

Cross-functional

Data analysis

SEO

AI/LLM

Tools

GA4

Mixpanel

Amplitude

Google Ads

HubSpot

WordPress

Shopify

Job description

We're looking for a Senior Growth Lead to own the end-to-end growth journey, from acquiring the right users to helping them discover value, become paying customers, stay engaged, and grow with the product. This is a cross-functional role at the intersection of Product, Marketing, Data, and Revenue, with a strong focus on Product-Led Growth (PLG), experimentation, and AI-driven customer acquisition.

Responsibilities

• Own the complete SaaS growth funnel: acquisition, activation, engagement, retention, expansion, and monetization.
• Develop and execute growth strategies across SEO, AI/LLM visibility, content, performance marketing, partnerships, affiliates, and agencies.
• Improve onboarding, activation, and free-to-paid conversion through product and lifecycle experiments.
• Partner with Product and Engineering teams to identify and prioritize growth opportunities.
• Plan and execute A/B tests across landing pages, onboarding flows, pricing, messaging, and in-product experiences.
• Define and monitor key growth metrics, build dashboards, and turn data into actionable insights.
• Identify and scale new acquisition channels and growth opportunities.
• Drive customer retention and expansion through lifecycle campaigns and product engagement initiatives.
• Stay ahead of emerging trends in AI search, LLM optimization, and modern SaaS growth.
• Collaborate across Product, Engineering, Marketing, Design, and Customer Success to deliver measurable business growth.

What We're Looking For

• 5–8 years of experience in Growth, Product Growth, Growth Marketing, or Product-Led Growth in a B2B SaaS company.
• Strong understanding of SaaS growth metrics, customer lifecycle, experimentation, and conversion optimization.
• Hands-on experience with SEO, performance marketing, analytics, and growth experimentation.
• Familiarity with AI search, LLM visibility, and how generative AI is influencing software discovery.
• Experience with tools such as GA4, Mixpanel, Amplitude, Google Ads, HubSpot, or similar platforms.
• Strong analytical thinking, communication, and stakeholder management skills.
• Ability to work cross-functionally and influence teams without direct authority.

Nice to Have

• Experience scaling a PLG SaaS product serving global markets.
• Experience with affiliate, agency, partnership, or community-led growth.
• Working knowledge of SQL, product analytics, or experimentation platforms.
• Experience with WordPress, Shopify, or website technologies.

Why Join CookieYes?

• Own growth for a global B2B SaaS product trusted by millions of websites.
• Work across Product, Marketing, AI, and Revenue to solve meaningful growth challenges.
• Build and scale modern growth systems using experimentation and data.
• Shape the next phase of growth for a category-leading privacy and compliance platform.

Required Skills