Senior Executive - Performance Marketing

TAFE - Tractors and Farm Equipment Limited; Chennai District; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

TAFE - Tractors and Farm Equipment Limited is seeking to lead Online Performance Marketing for a flagship Indian tractor brand. You will create, execute and manage paid campaigns across Google, Meta and third-party sites, while analyzing data to drive ROI and growth.

You will oversee strategy with agencies, monitor competitors, optimize SEO/SEM, manage WhatsApp marketing, and track multi-channel analytics to improve conversions and lead generation for the brand.

Qualifications

• Experience in performance and quantitative marketing with strategy and execution across channels.
• In-platform campaign setup skills in Meta Ads Manager, Google Ads and Google AdWords.
• Strong analytical ability to identify opportunities in data and translate to actions.
• Proven track record of ROI-focused acquisition campaigns at scale.
• Excellent presentation, communication and project management skills.

Responsibilities

• Develop and oversee the overall performance marketing strategy with agencies.
• Monitor competitors and derive actionable insights.
• Interface with business teams to align goals, positioning, seasonality and focus.
• Create and manage ads on Google platforms, Meta, and third-party sites (SEM & SMM).
• Manage website SEO including keyword research, on-page optimization and landing pages.
• Manage WhatsApp Business and run WhatsApp marketing campaigns.
• Hyperlocal marketing and dealer landing pages management.
• Track performance analytics for organic traffic, conversions and campaigns.
• Review and optimize campaigns for ROAS, leads and analysis.
• Manage paid listings on third-party sites and media partners.
• Develop lead nurturing and marketing automation; manage EDM, newsletters and drip campaigns.

Skills

Performance Marketing

Digital Marketing

SEM

SMM

SEO

PPC

Data Analytics

Marketing Automation

Reporting

Campaign Management

Job description

The role would handle Online Performance Marketing for a leading and iconic Indian tractor brand, and will be responsible for creating, executing and managing all paid marketing campaigns. It will also be responsible for analyzing data to pull out insights for informed decisions making and better ROI, across all digital marketing and acquisition channels, to help boost sales growth and strengthen the brand.

Responsibilities

• Develop, oversee and the overall performance marketing strategy with the help on agencies
• Competitor monitoring, analysis and insights
• Interface with the business team to understand business goals, product positioning, seasonality and marketwise product focus
• Create and manage ads on Google platforms, Meta network, and third-party sites (SEM & SMM)
• Manage the website and ensure top organic search ranking, working on keyword research, on-page optimisation, handling landing pages, and monitoring (SEO)
• Managing brand’s WhatsApp Business account and running WhatsApp marketing campaigns
• Hyperlocal marketing and managing dealer landing pages
• Performance tracking and monitoring analytics to measure organic traffic, conversions and campaign performance
• Regularly review and optimise all advertising campaigns for positive ROAS, lead management and analysis
• Manage paid listings on third-party websites and media partners
• Develop strategies and oversee lead nurturing and marketing automation; set up, manage, and optimise direct marketing campaigns, email marketing (EDM), newsletters, drip campaigns, loyalty campaigns, etc.
• Regularly review multi-channel analytics reports (search, social, ad, email, website, blog) and recommend optimization action plans
• Conduct regular conversion rate optimisation audits, monitor CPL / CPA, and execute A/B tests, user testing, and feedback to improve conversion rates across the brand’s digital channels and assets
• Manage and update leads dashboard and present reports on a routine basis

Specifications

• Previous work experience in performance and quantitative marketing role, managing strategy and execution on social, search and other performance-oriented channels
• In-platform execution experience setting up campaigns in Meta Ads Manager, Google Ads and Google AdWords
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
• Outstanding presentation skills, excellent written and verbal communication skills
• Strong project management skills and should be a critical thinker with a creative mindset
• Ability to handle large campaign volumes and budgets
• Skills - Performance Marketing, Digital Marketing, SEM, SMM, SEO, Paid Search, Competitive Analysis, Data Analytics, Display Advertising, PPC, Marketing Automation, Reporting & Martech