Senior Executive/Assistant Manager - Online Performance Marketing

Tractors and Farm Equipment (TAFE); Chennai District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Tractors and Farm Equipment (TAFE) is seeking a results-driven Online Performance Marketing professional in Chennai. You will create, execute and manage paid campaigns across Google, Meta and third-party networks to drive growth and strengthen the brand.

You will analyze data to pull insights for informed decisions, optimize campaigns for ROAS, and lead nurturing via email, newsletters and marketing automation. The role includes SEO oversight, hyperlocal marketing and dealer-page management.

Qualifications

• Experience in performance and quantitative marketing strategy across social, search and other performance channels.
• In-platform execution experience with Meta Ads Manager, Google Ads, and Google AdWords.
• Exceptional analytical skills to identify opportunities in complex data and operationalize them.
• Proven track record of building and scaling ROI-focused acquisition campaigns.
• Outstanding presentation and written communication skills.
• Strong project management with a creative, critical thinking mindset.
• Ability to manage large volumes of campaigns and budgets.

Responsibilities

• Develop and oversee the overall performance marketing strategy with agency support.
• Monitor competitors and derive insights for optimization.
• Align marketing goals with business objectives, seasonality, and product focus.
• Create and manage ads on Google platforms, Meta network, and third-party sites (SEM & SMM).
• Optimize website SEO, keyword research, on-page optimization, landing pages and analytics.
• Manage WhatsApp Business account and run WhatsApp marketing campaigns.
• Execute hyperlocal marketing and manage dealer landing pages.
• Track performance through multi-channel analytics for traffic, conversions and ROI.
• Review and optimize campaigns for positive ROAS, lead management and analysis.
• Develop lead nurturing and marketing automation including EDM and newsletters.
• Review cross-channel analytics and implement optimization action plans.
• Conduct CRO audits, monitor CPL/CPA, and run A/B tests to boost conversion rates.

Skills

Performance marketing

Analytics

Campaign management

ROI optimization

Digital advertising

A/B testing

Tools

Meta Ads Manager

Google Ads

WhatsApp Business

Job description

The role would handle Online Performance Marketing for a leading and iconic Indian tractor brand, and will be responsible for creating, executing and managing all paid marketing campaigns. It will also be responsible for analyzing data to pull out insights for informed decisions making and better ROI, across all digital marketing and acquisition channels, to help boost sales growth and strengthen the brand.

Role & responsibilities

1. Develop, oversee and the overall performance marketing strategy with the help on agencies
2. Competitor monitoring, analysis and insights
3. Interface with the business team to understand business goals, product positioning, seasonality and marketwise product focus
4. Create and manage ads on Google platforms, Meta network, and third-party sites (SEM & SMM)
5. Manage the website and ensure top organic search ranking, working on keyword research, on-page optimisation, handling landing pages, and monitoring (SEO)
6. Managing brands WhatsApp Business account and running WhatsApp marketing campaigns
7. Hyperlocal marketing and managing dealer landing pages
8. Performance tracking and monitoring analytics to measure organic traffic, conversions and campaign performance
9. Regularly review and optimise all advertising campaigns for positive ROAS, lead management and analysis
10. Develop strategies and oversee lead nurturing and marketing automation; set up, manage, and optimise direct marketing campaigns, email marketing (EDM), newsletters, drip campaigns, loyalty campaigns, etc.
11. Regularly review multi-channel analytics reports (search, social, ad, email, website, blog) and recommend optimization action plans
12. Conduct regular conversion rate optimisation audits, monitor CPL / CPA, and execute A/B tests, user testing, and feedback to improve conversion rates across the brands digital channels and assets

Preferred candidate profile

1. Previous work experience in performance and quantitative marketing role, managing strategy and execution on social, search and other performance-oriented channels
2. In-platform execution experience setting up campaigns in Meta Ads Manager, Google Ads and Google AdWords
3. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
4. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
5. Outstanding presentation skills, excellent written and verbal communication skills
6. Strong project management skills and should be a critical thinker with a creative mindset
7. Ability to handle large campaign volumes and budgets