Influencer Marketing Associate

RSH Global; West Bengal; On-site; INR 420,000 - 620,000; Full time

Job summary

RSH Global is seeking an Influencer Marketing Executive to support planning and execution of influencer campaigns across nano, micro, and larger creators in the Indian market. The role will be responsible for creator identification, outreach, coordination, campaign execution, content tracking and performance reporting, while ensuring campaigns are delivered on time and as per brief.

The ideal candidate is social-media savvy, highly organised, proactive and comfortable managing high volumes of

Qualifications

• 1-3 years of experience in influencer marketing, social media, digital marketing or a similar role.
• Experience with a beauty, skincare, FMCG, lifestyle or D2C brand is preferred.
• Strong understanding of Instagram and the Indian influencer ecosystem.
• Familiarity with nano and micro influencer campaigns.
• Excellent communication and coordination skills.
• Strong follow-up and organisational abilities.
• Comfortable managing multiple creators and campaigns simultaneously.
• Good understanding of social media content and trends.
• Comfortable working on Excel/Google Sheets and maintaining campaign trackers.
• Strong attention to detail.
• Ability to work in a fast-paced environment.

Responsibilities

• Execute influencer campaigns from briefing to closure.
• Coordinate with creators/agencies on briefs, content, approvals and timelines.
• Track deliverables, live posts, product dispatches and campaign trackers.
• Stay updated on social trends, creators and emerging formats.
• Evaluate creators for brand fit and content quality.
• Monitor competitor influencer activity and share relevant content opportunities.
• Maintain accurate creator databases, campaign trackers and performance records.
• Track key campaign metrics including reach, views, engagement and content delivery.
• Support campaign reporting and post-campaign analysis.
• Coordinate with Brand, Social, Creative, Performance and other internal teams for seamless campaign execution.
• Manage documentation and payment-related coordination.
• Escalate delays or issues to the Deputy Manager.

Skills

Experience in influencer marketing

Industry familiarity (Beauty/FMCG/Life

Tools

Excel

Google Sheets

Job description

Role Summary

The Influencer Marketing Executive will support in planning and executing Orimii’s influencer marketing campaigns across nano, micro and larger creators. The role will

be responsible for creator identification, outreach, coordination,campaign execution, content tracking and performance reporting,while ensuring campaigns are delivered on time and as per brief.

The ideal candidate is social-media savvy, highly organised, proactive and

comfortable managing high volumes of creators, with a strong

understanding of influencer content and the Indian creator ecosystem.

Campaign Execution

• Execute influencer campaigns from briefing to closure.
• Coordinate with creators/agencies on briefs, content, approvals and timelines.
• Track deliverables, live posts, product dispatches and campaign trackers.

Content & Social Media

• Stay updated on social trends, creators and emerging formats.
• Evaluate creators for brand fit and content quality.
• Monitor competitor influencer activity and share relevant content opportunities.

Reporting & Documentation

• Maintain accurate creator databases, campaign trackers and performance records.
• Track key campaign metrics including reach, views, engagement and content delivery.
• Support campaign reporting and post-campaign analysis.

Internal Coordination

• Coordinate with Brand, Social, Creative, Performance and other internal teams for seamless campaign execution.
• Manage documentation and payment-related coordination.
• Escalate delays or issues to the Deputy Manager.

Skills/ Attributes

• 1-3 years of experience in influencer marketing, social media, digital marketing or a similar role.
• Experience with a beauty, skincare, FMCG, lifestyle or D2C brand is preferred.
• Strong understanding of Instagram and the Indian influencer ecosystem.
• Familiarity with nano and micro influencer campaigns.
• Excellent communication and coordination skills.
• Strong follow-up and organisational abilities.
• Comfortable managing multiple creators and campaigns simultaneously.
• Good understanding of social media content and trends.
• Comfortable working on Excel/Google Sheets and maintaining campaign trackers.
• Strong attention to detail.
• Ability to work in a fast-paced environment.