Senior Executive - Copywriter

BookMyShow; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

BookMyShow Enterprise in Mumbai is seeking a Copywriter who can turn ideas into compelling stories and align business objectives with a strong brand voice across campaigns, platforms and customer touchpoints.

You'll collaborate with creative, marketing, content and product teams to craft engaging, on-brand copy. The role requires a proven track record in short- and long-form copy and the ability to manage multiple projects under tight deadlines.

Qualifications

• 4+ years of relevant copywriting experience with an advertising agency, creative agency or established brand.
• Strong portfolio demonstrating brand storytelling and consumer-facing communication.
• Proven experience writing short-form and long-form copy for digital and offline channels.
• Excellent language, grammar and punctuation with strong attention to detail.
• Ability to manage multiple projects and meet tight deadlines.
• Understanding of customer behaviour and performance-driven creative.
• Strong conceptual thinking, problem-solving and storytelling abilities.
• Excellent communication, presentation and stakeholder management skills.
• Curious, proactive and able to drive projects from ideation to execution.

Responsibilities

• Develop and maintain a distinctive brand voice across the customer journey and touchpoints.
• Conceptualise and create compelling copy for brand campaigns, marketing initiatives and digital platforms.
• Collaborate with designers and creative teams to ensure copy and visuals align.
• Translate business objectives into clear, relevant messaging for audiences.
• Partner with cross-functional teams to align messaging with brand goals.
• Simplify complex ideas into accessible messaging and present concepts to stakeholders.
• Review and refine assets ensuring accuracy and adherence to guidelines.
• Leverage insights and campaign performance to optimise communication.
• Maintain master copy documents for consistent messaging.

Skills

Brand storytelling

Copywriting

Advertising campaigns

Short-form copy

Long-form copy

Stakeholder management

Editing & proofreading

Campaign concepts

Tools

MS Word

Google Docs

Job description

The World of BookMyShow
Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.
Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online.
The company has developed 'BookMyShow Stream', India's largest home-grown transactional video-on-demand (TVOD) platform.

Role Overview

Words have the power to make people pause, feel, connect and act. We're looking for a Copywriter who knows how to make that happen.

At BookMyShow, you'll turn ideas into compelling stories and business objectives into impactful communication. Working closely with creative, marketing, content and business teams, you'll craft engaging, on-brand copy across campaigns, platforms and customer touchpoints. If you have a knack for storytelling, a sharp creative instinct and a way with words, we'd love to hear from you.

Your Profile

• Develop and maintain a distinctive brand voice across the customer journey and multiple communication touchpoints.
• Conceptualise and create compelling copy for brand campaigns, marketing initiatives, digital platforms and customer communications.
• Collaborate with designers, art directors and creative teams to develop campaign concepts and ensure copy and visual elements work seamlessly together.
• Translate business and marketing objectives into clear, relevant and engaging communication that connects with audiences.
• Partner with marketing, content, product, UX, legal and business teams to align messaging with brand and business objectives.
• Simplify complex ideas into accessible messaging and confidently present creative concepts and rationale to stakeholders.
• Review and refine creative assets, ensuring accuracy, consistency and adherence to brand guidelines and language standards.
• Use customer insights, campaign performance and testing outcomes to evaluate and optimise communication.
• Develop and maintain master copy documents to ensure consistent messaging across channels and campaigns.

Your Checklist

• 4+ years of relevant copywriting experience with an advertising agency, creative agency or established brand.
• A strong portfolio demonstrating experience in brand storytelling, campaign development and consumer-facing communication.
• Proven experience writing short-form and long-form copy across digital and offline channels.
• Excellent command of language, grammar and punctuation, with a strong eye for detail.
• Ability to manage multiple projects, prioritise deliverables and work effectively within tight deadlines.
• Understanding of customer behaviour, marketing communication and performance-driven creative.
• Strong conceptual thinking, problem-solving and storytelling abilities.
• Excellent communication, presentation and stakeholder management skills.
• A curious, proactive and independent approach, with the ability to take ownership and drive projects from ideation to execution.