Senior Executive-Brand

Treebo Hospitality Ventures; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Job summary

Treebo is seeking a brand/content execution specialist to ensure on-brand listings across our estate. You will own brand asset kits for openings and updates, and maintain consistency across signage and in-room collateral.

You will also oversee OTA listing hygiene, coordinate with distribution partners, and run monthly brand health reporting with a focus on actionable insights for ops and leadership.

Qualifications

• 1–2 years in brand, marketing or content.
• Detail tolerance: spotting incorrect listings.
• Clear writing without excessive edits.
• Data comfort with Excel/Sheets; pivot tables and outliers.
• AI fluency: using AI tools in workflows with human oversight.
• Judgment: proactively raise issues not assigned.

Responsibilities

• Own the brand asset kit for new openings and refits: signage, in-room collateral, wayfinding, amenity copy.
• Run checks that new/refitted properties launch on-brand and maintain the punch list.
• Keep asset library current and ensure ops and design pull from the right version.
• Own listing accuracy across OTA platforms: MakeMyTrip, Goibibo, Booking.com and Agoda.
• Run rolling audits to catch problems before guests see them; coordinate corrections through channel managers.
• Brief agencies, track timelines, review deliverables against the brand book.
• Run AI-first workflows for creative variants with human review before ship.
• Coordinate activations and events end to end.
• Build and run the monthly brand health report across Google and Booking.com.
• Flag recurring friction points by property and theme for Ops action.
• Manage vendor onboarding, quotes, delivery timelines; handle invoicing and payments.

Skills

Brand marketing

Detail orientation

Writing

Data analysis with Excel/Sheets

AI fluency

Judgment

Tools

Canva

Figma

Job description

About the role

Most brand roles are about what goes out. This one is also about what is already out there.

The Treebo brand shows up in three places: on the property itself, on the OTA listings guests read before they book, and in the campaigns we run. Across hundreds of properties and four distribution channels, those three drift apart constantly. Wrong names on listings, outdated imagery, machine-generated copy describing amenities that do not exist, signage that does not match the brand book.

You will own the work that keeps those surfaces true. You will also help build the reporting that tells us where the brand is breaking before a guest tells us in a review.

This is an execution role with real ownership in two areas, reporting to the Brand Manager. You will work daily with online business, ground operations, design and external agencies. Scope covers Itsy, Treebo and Treebo Premium.

What you will own

Brand consistency across the estate

• Own the brand asset kit for new property openings and refits: signage, in-room collateral, wayfinding, amenity copy
• Run the check that new and refitted properties launch on-brand, and maintain the punch list where they have not
• Keep the asset library current and make sure ops and design teams are pulling from the right version

OTA content and listing hygiene

• Own listing accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda: names, descriptions, imagery, amenity tags
• Run a rolling audit cycle so problems are caught by us, not by a guest
• Work with distribution and online business to push corrections through the channel manager

What you will support

Campaign and content execution

• Brief agencies, track timelines, review deliverables against the brand book
• Run AI-first workflows for creative variants and copy, with human review before anything ships
• Coordinate activations and events end to end

Review intelligence and reporting

• Build and run the monthly brand health report across Google and Booking.com
• Flag recurring friction points by property and by theme so ops can act on them

Vendor and budget operations

• Manage vendor onboarding, quotes and delivery timelines
• Handle invoicing and payment processing against the brand budget, accurately and on time

That last one is unglamorous and it is genuinely part of the job. We would rather say so here.

What success looks like in 12 months

• Every live listing across the estate carries the correct brand name, approved imagery and accurate amenity data, and stays that way because there is a cycle keeping it that way
• Every new opening gets a complete brand kit before launch, not after
• A monthly brand health report that ops and leadership actually use to decide where to intervene

What we are looking for

• Experience: 1 to 2 years in brand, marketing or content. Internships and management trainee stints count. D2C, retail, hospitality or travel exposure preferred
• Detail tolerance: A large part of this job is spotting the one listing out of forty that is wrong. If that sounds tedious rather than satisfying, this is not the role
• Writing: You can write a clear brief and clean copy without three rounds of edits
• Data comfort: Working knowledge of Excel or Sheets. You can build a pivot, read a rating distribution and spot the outlier
• AI fluency: You already use AI tools in your own workflow and can show us where they helped and where you had to override them
• Judgment: You will find problems nobody assigned you. We want you to raise them

Nice to have

• Exposure to OTA or channel manager systems
• Basic design skills in Canva or Figma for quick turnarounds
• Any hospitality or travel background