Associate Director - Social Media

Treebo Hotels; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Treebo Hospitality Ventures seeks a narrative-focused social media and content marketer to own Medalio Hotels and dining brand storytelling. You’ll shape the voice, drive campaigns, and build an engaged community across Instagram, YouTube, and other channels.

You will collaborate with agencies and creators, align two brand worlds, and measure impact using data insights to refine strategy and ideas.

Qualifications

• 6–8 years of experience in social media, content, or brand marketing.
• Portfolio showing thinking and output across channels.

Responsibilities

• Own the narrative across owned channels—define Medalio's sound and look.
• Think in campaigns and execute in content across formats.
• Build community rather than just reach and engagement.
• Manage agency relationships end-to-end with clear briefs and feedback.
• Navigate influencer ecosystem with brand-aligned collaborations.
• Forge meaningful partnerships with brands, platforms, and events.
• Measure what matters using native analytics and listening tools.

Skills

Social media

Content

Brand marketing

Job description

Treebo Hospitality Ventures is India's largest stay network — 850+ hotels across 120+ cities, built on one conviction: quality travel shouldn't be a privilege. By combining technology with operational rigour, Treebo brought consistency and dignity to a budget segment that had neither.

In 2025, we soft launched, Medalio our in-house mid-market brand, built from the ground up for a new kind of Indian traveller. Alongside it, we operate Ibis, Ibis Styles, and Mercure hotels in India as a master franchisee for Accor, bringing global brand standards to a market we already know better than most.

Now we're entering F&B with two distinct brands, both under the mid-market umbrella.

As a Great Place to Work® certified organization, we are powered by “Treebs”- a community of bold thinkers who operate with an Owner Mindset and the humility to constantly reinvent.

Role Overview

We're building a hospitality brand with a real point of view. We need someone who can make people feel something about it, on the internet, in culture, in conversation.

We’re looking for a narrative person. Someone who wakes up thinking about what the brand should stand for this week, this month, this year and then actually makes it happen.

If your idea of social media is daily posting and monthly reporting, this isn't for you. If you think brand love is built one audacious idea at a time, keep reading.

About the role

You will own the social and content narrative for Medalio Hotels and our restaurant businesses. Owned channels, influencer ecosystem, community- all of it. You'll work with agencies, content creators, directors, editors and internal stakeholders.

You'll sit at the intersection of storytelling and execution. This role covers two distinct brand worlds- hospitality and dining and you'll need to find the thread that makes them feel like they belong to the same family without making them sound identical.

What you'll do

Own the narrative. Define what Medalio sounds like, looks like, and stands for across every owned channel- Instagram, YouTube, and wherever the audience actually is. Not just what gets posted, but why it gets posted and what it's building toward.

Think in campaigns, execute in content. Big ideas that live across formats — reels, long-form, collabs, activations, live moments. You'll conceptualise them, produce them, and see them through.

Build community, not just reach. Followers are a metric. Community is an asset. You'll know the difference and build toward the latter through conversations, through creators, through moments that make people feel like they're part of something worth being part of.

Run agency relationships like a partner. You know how to write a brief that actually inspires. You know how to give feedback that makes the work better. You know when to push and when to trust.

Navigate the influencer ecosystem with precision. Not spray and pray. Deliberate, brand-aligned collaborations with creators who genuinely fit and the instinct to know the difference between someone who'll build brand love and someone who'll just post and move on.

Forge partnerships that mean something. Brands, platforms, cultural properties, events — you'll identify and build the relationships that put Medalio in rooms it hasn't been in yet.

Measure what matters. You're data-literate enough to know what story the numbers tell. You'll use both native analytics and broader listening to refine strategy and ideas.

What you'll bring

6-8 years of experience in social media, content, or brand marketing, with a portfolio that shows both the thinking and the output.

A track record of building brand love, not just brand awareness.

Fluency in content production

Experience managing agencies end-to-end.

Genuine familiarity with the influencer and creator ecosystem in India — who's interesting, who's credible, who's played out.