Brand Manager

Treebo Hotels; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Treebo Hotels in Bengaluru seeks a seasoned Brand Manager to shape our brand strategy for the affordable travel segment. You will oversee campaigns, brand guidelines, and cross-functional collaboration with marketing, sales, and agencies.

The role requires strong stakeholder management, a solid marketing foundation, and hands-on execution of digital and offline campaigns to drive awareness, engagement and conversions.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Mass Communication or related field.
• Proven experience as Brand Manager, preferably in hospitality or travel.
• Strong project management and organizational abilities in a dynamic environment.
• Demonstrated expertise in stakeholder management and collaborative relationships.
• Proficient in identifying target audiences and crafting campaigns with measurable impact.
• Understanding of the full marketing mix and hands-on planning/execution.
• Proficient in MS Office and aware of latest marketing trends and practices.
• Creative mindset with strong communication and presentation skills.
• Collaborative team player capable of influencing cross-functional teams.

Responsibilities

• Develop and implement comprehensive brand strategies to strengthen Treebo’s market presence.
• Oversee brand guidelines and ensure consistency across touchpoints.
• Plan and execute innovative marketing campaigns, digital and offline, to drive awareness and conversions.
• Collaborate with cross-functional teams to ensure timely delivery of campaigns.
• Conduct market research and monitor competitor activities to differentiate Treebo.
• Manage relationships with internal stakeholders and external agencies.
• Plan and optimize the brand marketing budget and oversee invoicing.

Skills

Brand management

Marketing strategy

Campaign planning

Stakeholder management

Budget management

Team leadership

Project management

Communication

Hospitality industry knowledge

MS Office

Education

Bachelor’s or Master’s degree in Marketing, Business, Mass Communication

Tools

MS Office

Job description

Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of "democratising the joy of travel". We focus on the affordable segments of the market — economy to mid-market — to cater to the next 100 million travellers who will experience the joy of travel over the next 10 years. We offer these guests a high-quality experience at an affordable price point, with a portfolio of 800+ hotels across 120+ cities.

We operate through multiple brands catering to different sub-segments:

Treebo and Treebo Premium (₹1500–3000)

Medalio, our newly launched affordable luxury brand (₹3000–6000 per night)

We are also the master franchisee of Accor Hotels in India for their Ibis and Mercure brands, which cater to larger mid-market properties.

We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10 across independent review platforms — and we are just getting started.

Key Responsibilities

• Strategic Brand Development:
  • Develop and implement comprehensive brand strategies to strengthen Treebo’s market presence and align with organizational goals.
  • Ensure brand consistency across all touchpoints by overseeing the development and application of brand guidelines.
• Campaign Planning and Execution:
  • Spearhead the conceptualization, planning, and execution of innovative marketing campaigns, both digital and offline, to drive awareness, engagement, and conversions.
  • Spearhead the collaboration with cross-functional teams to ensure campaigns are delivered on time.
• Consumer Insights and Market Analysis:
  • Conduct market research and analyze consumer trends to inform brand strategy and campaign planning.
  • Monitor competitor activities and identify opportunities to differentiate Treebo in the hospitality space.
• Stakeholder Management:
  • Act as the central point of contact for all brand-related activities, managing internal stakeholders and external agency partners.
  • Build and maintain strong relationships with key stakeholders to ensure seamless execution of brand initiatives.
• Agency Management:
  • Collaborate with multiple stakeholders and external agencies to drive content for social media, influencer marketing and other verticals.
  • Guide and review the work of agencies and creative teams to ensure the highest quality output.
• Budget Management:
  • Strategically plan, manage, and optimize the brand marketing budget to ensure resources are allocated effectively for maximum ROI.
  • Handle end-to-end invoicing and payment processes, ensuring accuracy and timely execution.
• Brand Advocacy:
  • Act as a brand ambassador internally and externally, fostering a culture of brand advocacy among employees and stakeholders.
  • Provide guidance and mentorship to the team, fostering a culture of creativity, accountability, and continuous learning.

What we are looking for

• Bachelor’s or Master’s degree in Marketing, Business, Mass Communication, or a related field.
• Proven experience as a Brand Manager, preferably in the hospitality or travel industry.
• Strong project management and organizational abilities, with the capacity to multitask and thrive in a dynamic, fast-paced environment.
• Demonstrated expertise in stakeholder management and the ability to build strong, collaborative relationships.
• Proficient in identifying target audiences and crafting impactful, result-driven campaigns.
• Comprehensive understanding of the full marketing mix, with hands-on experience in planning and executing strategies.
• Proficient in Microsoft Office and well-versed in the latest marketing trends and best practices.
• A creative mindset combined with exceptional communication and presentation skills.
• Collaborative team player with the ability to influence and align cross-functional teams