Associate Director - Brand Management

Treebo Hotels; Bengaluru; Vor Ort; INR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Treebo Hospitality Ventures (THV) is seeking an Assistant Brand Manager to help build and scale Medalio, our new mid-premium hospitality brand. The person will be part of the Brand Marketing team at THV and will be working across core brand building, customer understanding, brand manifestation, digital experience, property-level experience, hotel launches, and communication.

They will help define what Medalio should stand for, how it should behave, how it should sound, and how it should show

Qualifikationen

• 1-3 years in brand marketing, consumer marketing, hospitality marketing or related roles.
• Good grasp of audience, positioning, differentiation, tone of voice, customer journey, and brand consistency.
• Ability to observe people, culture, travel behaviour, and category shifts.
• Strong eye for design, language, references, and brand experience.
• Execution ownership: manage trackers, timelines, stakeholders, vendors, and multiple launch workstreams.
• Digital fluency with websites, online journeys, OTA listings, Google listings, WhatsApp/email flows, and social touchpoints.

Aufgaben

• Support Medalio’s brand positioning, audience understanding, brand narrative, tone of voice, and customer experience principles.
• Help define Medalio’s differentiation in the mid-premium category.
• Conduct research to identify opportunities for the brand.
• Build references, moodboards, audits, and point-of-view documents for Medalio’s brand world.
• Track guest behaviour, reviews, and travel trends to inform brand decisions.
• Support creation of brand decks, internal notes, launch narratives, and strategic documents.
• Define how Medalio comes alive across hotel spaces and digital avatars.
• Translate Medalio’s pillars into guest-facing experiences across spaces and digital touchpoints.
• Map and improve the Medalio guest journey across discovery, booking, stay, and post-stay.
• Lead brand rollout for Medalio hotels across multiple cities.
• Coordinate with internal teams, hotel teams, vendors, agencies, and partners to ensure timely delivery.
• Review implementation quality through mockups, site photos, checklists, and reviews.
• Plan and execute hotel launch events and activations; ensure brand consistency.

Kenntnisse

Brand marketing

Consumer marketing

Hospitality marketing

Content marketing

Launch coordination

Digital fluency

Tools

Google Sheets

Google Slides

Canva

AI tools

Jobbeschreibung

Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of "democratising the joy of travel". We focus on the affordable segments of the market - economy to mid-market - to cater to the next 100 million travellers who will experience the joy of travel over the next 10 years. We offer these guests a high-quality experience at an affordable price point, with a portfolio of 800+ hotels across 120+ cities.

We operate through multiple brands catering to different sub-segments:

Treebo and Treebo Premium (₹1500-3000)

Medalio, our newly launched affordable luxury brand (₹3000-6000 per night)

We are also the master franchisee of Accor Hotels in India for their Ibis and Mercure brands, which cater to larger mid-market properties.

We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10 across independent review platforms, and we are just getting started.

About the role

We are looking for an Assistant Brand Manager to help build and scale Medalio , our new mid-premium hospitality brand.

The person will be part of the Brand Marketing team at THV and will be working across core brand building, customer understanding, brand manifestation, digital experience, property-level experience, Hotel launches, and communication .

They will help define what Medalio should stand for, how it should behave, how it should sound, and how it should show up - both inside the hotel and across digital touchpoints.

This role is ideal for someone who wants to learn how a modern hospitality brand is built from the ground up.

1. Brand Building

Support the development of Medalio’s brand positioning, audience understanding, brand narrative, tone of voice, and customer experience principles.

Help define how Medalio should differentiate itself in the mid-premium hospitality category.

Conduct consumer, competitor, cultural, and category research to identify opportunities for the brand.

Build references, moodboards, audits, and point-of-view documents that help sharpen Medalio’s brand world.

Track guest behaviour, reviews, feedback, and travel trends to bring real consumer insight into brand decisions.

Support the creation of brand decks, internal notes, launch narratives, and strategic documents.

2. Brand Manifestation

Help define how Medalio comes alive across both hotel spaces and digital avatars .

Translate Medalio’s brand pillars - Rest, Flow, and Spark - into real guest-facing experiences.

Work on how the brand shows up across lobbies, rooms, corridors, restaurants, signage, wayfinding, room collaterals, staff cues, local property details, and launch moments.

Support the development of Medalio’s digital experience across website, Google listings, OTA listings, WhatsApp, email, CRM flows, social content, and post-stay journeys.

Audit physical and digital touchpoints to ensure they feel consistent, considered, and brand-right.

Help define what feels “Medalio” and what does not across properties, platforms, and communication.

3. Guest Journey & Experience Design

Map and improve the Medalio customer journey across discovery, booking, pre-arrival, check-in, stay, check-out, and post-stay.

Identify friction points and opportunities to make the guest experience more seamless, thoughtful, and memorable.

Work with product, tech, operations, content, and design teams to improve guest-facing touchpoints.

Help translate guest needs into communication, service cues, digital flows, and property-level interventions.

4. Hotel Launches & Property Rollout

Lead brand rollout for upcoming Medalio hotel launches across multiple cities.

Manage launch readiness across signage, room collaterals, lobby/reception branding, digital listings, property photos, guest communication, staff briefing, and launch moments.

Coordinate with internal teams, hotel teams, vendors, agencies, designers, and external partners to ensure timely delivery.

Review implementation quality through mockups, site photos, checklists, and launch-readiness reviews.

Ensure every launch reflects the Medalio brand consistently, while allowing each property to have its own local character.

5. Launch Events & Brand Activations

Assist in planning and executing hotel launch events and local brand activations.

Support event concepts, guest lists, invites, event flow, collaterals, vendor coordination, content capture, and post-event follow-ups.

Ensure launch events are not generic hotel openings, but thoughtful brand moments that bring Medalio’s personality alive.

Work on amplification plans across social, PR, partners, local communities, and internal teams.

What we are looking for

Experience: 1-3 years in brand marketing, consumer marketing, hospitality marketing, lifestyle brands, content, events, or related roles.

Brand understanding: Good grasp of audience, positioning, differentiation, tone of voice, customer journey, and brand consistency.

Consumer curiosity: Ability to observe people, culture, travel behaviour, and category shifts.

Taste and judgement: Strong eye for design, language, references, and brand experience.

Execution ownership: Ability to manage trackers, timelines, stakeholders, vendors, and multiple launch workstreams.

Digital fluency: Familiarity with websites, online journeys, OTA listings, Google listings, WhatsApp/email flows, and social touchpoints.

Comfort with ambiguity: Ability to work in a fast-moving environment where many things are being built for the first time.

Technical agility: Comfort using AI tools, Google Sheets, Slides, Canva, and other productivity tools to move faster.

Willingness to travel: Open to travelling across cities for hotel launches, property walkthroughs, brand audits, launch events, and on-ground execution to ensure Medalio comes alive consistently across properties.