Brand Executive

Treebo Hotels; Bengaluru; Hybrid; INR 300,000 - 420,000; Full time

Benefits offered by this job

Exposure to OTA or channel manager

Canva or Figma for quick turnarounds

Hospitality/travel background

Job summary

Treebo Hotels is seeking a motivated brand/content professional to own the brand asset kit for new openings and refits, and to ensure listing hygiene across OTA platforms. You will coordinate creative workflows, brief agencies, and manage campaigns end to end while tracking performance and brand health.

The role emphasizes detail orientation, data comfort with Excel/Sheets, and the ability to work with AI tools for efficient, accurate content delivery.

Qualifications

• Experience: 1 to 2 years in brand, marketing or content (internships count).
• D2C, retail, hospitality or travel exposure preferred.
• Detail tolerance: spotting the one listing out of forty that is wrong.

Responsibilities

• Own brand asset kit for new property openings and refits.
• Audit OTA listings for accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda.
• Brief agencies and track timelines; review deliverables against the brand book.
• Run AI-first workflows for creative variants and copy, with human review before anything ships.
• Coordinate activations and events end to end.
• Build and run the monthly brand health report across review platforms.
• Flag recurring friction points by property and by theme for ops action.
• Track campaign performance: reach, engagement, sentiment.

Skills

Brand experience

Content writing

Data analysis

Excel/Sheets

AI fluency

Tools

Canva

Figma

Channel manager systems

Job description

What you will own

Brand consistency across the estate

• Own the brand asset kit for new property openings and refits: signage, in-room collateral, wayfinding, amenity copy
• Run the check that new and refitted properties launch on-brand, and maintain the punch list where they have not
• Keep the asset library current and make sure ops and design teams are pulling from the right version

OTA content and listing hygiene

• Own listing accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda: names, descriptions, imagery, amenity tags
• Run a rolling audit cycle so problems are caught by us, not by a guest
• Work with distribution and online business to push corrections through the channel manager

What you will support

Campaign and content execution

• Brief agencies, track timelines, review deliverables against the brand book
• Run AI-first workflows for creative variants and copy, with human review before anything ships
• Coordinate activations and events end to end

Review intelligence and reporting

• Build and run the monthly brand health report across Google and Booking.com
• Flag recurring friction points by property and by theme so ops can act on them
• Track campaign performance: reach, engagement, sentiment

Vendor and budget operations

• Manage vendor onboarding, quotes and delivery timelines
• Handle invoicing and payment processing against the brand budget, accurately and on time

That last one is unglamorous and it is genuinely part of the job. We would rather say so here.

What success looks like in 12 months

• Every live listing across the estate carries the correct brand name, approved imagery and accurate amenity data, and stays that way because there is a cycle keeping it that way
• Every new opening gets a complete brand kit before launch, not after
• A monthly brand health report that ops and leadership actually use to decide where to intervene

What we are looking for

• Experience: 1 to 2 years in brand, marketing or content. Internships and management trainee stints count. D2C, retail, hospitality or travel exposure preferred
• Detail tolerance: A large part of this job is spotting the one listing out of forty that is wrong. If that sounds tedious rather than satisfying, this is not the role
• Writing: You can write a clear brief and clean copy without three rounds of edits
• Data comfort: Working knowledge of Excel or Sheets. You can build a pivot, read a rating distribution and spot the outlier
• AI fluency: You already use AI tools in your own workflow and can show us where they helped and where you had to override them
• Judgment: You will find problems nobody assigned you. We want you to raise them

Nice to have

• Exposure to OTA or channel manager systems
• Basic design skills in Canva or Figma for quick turnarounds
• Any hospitality or travel background