Senior Executive - Brand in Bangalore

Treebo Hospitality Ventures; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Treebo Hospitality Ventures seeks a Brand Manager to own the brand asset kit for new openings and refits, ensuring on-brand launches across the estate. You will maintain the asset library and enforce correct usage by operations and design teams.

You will own OTA content accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda, conduct rolling audits, and push corrections through the channel manager. You will lead campaigns, brief agencies, and review deliverables against the brand book, while

Qualifications

• Brand consistency across the estate.

Responsibilities

• Brand consistency across the estate: Own the brand asset kit for new property openings and refits: signage, in-room collateral, wayfinding, amenity copy
• OTA content and listing hygiene: Own listing accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda: names, descriptions, imagery, amenity tags
• Run a rolling audit cycle so problems are caught by us, not by a guest
• Campaign and content execution: Brief agencies, track timelines, review deliverables against the brand book
• Run AI-first workflows for creative variants and copy, with human review before anything ships
• Coordinate activations and events end to end
• Review intelligence and reporting: Build and run the monthly brand health report across Google and Booking.com
• Flag recurring friction points by property and by theme so ops can act on them
• Vendor and budget operations: Manage vendor onboarding, quotes and delivery timelines
• Handle invoicing and payment processing against the brand budget, accurately and on time
• That last one is unglamorous and it is genuinely part of the job- we would rather say so here
• What Success Looks Like In 12 Months: Every live listing across the estate carries the correct brand name, approved imagery and accurate amenity data; Every new opening gets a complete brand kit before launch; A monthly brand health report used by ops and leadership to intervene

Job description

• Own the brand asset kit for new property openings and refits: signage, in-room collateral, wayfinding, amenity copy
• Run the check that new and refitted properties launch on-brand, and maintain the punch list where they have not
• Keep the asset library current and make sure ops and design teams are pulling from the right version
• OTA content and listing hygiene:
• Own listing accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda: names, descriptions, imagery, amenity tags
• Run a rolling audit cycle so problems are caught by us, not by a guest
• Work with distribution and online business to push corrections through the channel manager
• Campaign and content execution:
• Brief agencies, track timelines, review deliverables against the brand book
• Run AI-first workflows for creative variants and copy, with human review before anything ships
• Coordinate activations and events end to end
• Review intelligence and reporting:
• Build and run the monthly brand health report across Google and Booking.com
• Flag recurring friction points by property and by theme so ops can act on them
• Vendor and budget operations:
• Manage vendor onboarding, quotes and delivery timelines
• Handle invoicing and payment processing against the brand budget, accurately and on time

Key Responsibilities

• Brand consistency across the estate:
• Own the brand asset kit for new property openings and refits: signage, in-room collateral, wayfinding, amenity copy
• Run the check that new and refitted properties launch on-brand, and maintain the punch list where they have not
• Keep the asset library current and make sure ops and design teams are pulling from the right version
• OTA content and listing hygiene:
• Own listing accuracy across MakeMyTrip, Goibibo, Booking.com and Agoda: names, descriptions, imagery, amenity tags
• Run a rolling audit cycle so problems are caught by us, not by a guest
• Work with distribution and online business to push corrections through the channel manager
• Campaign and content execution:
• Brief agencies, track timelines, review deliverables against the brand book
• Run AI-first workflows for creative variants and copy, with human review before anything ships
• Coordinate activations and events end to end
• Review intelligence and reporting:
• Build and run the monthly brand health report across Google and Booking.com
• Flag recurring friction points by property and by theme so ops can act on them
• Track campaign performance: reach, engagement, sentiment
• Vendor and budget operations:
• Manage vendor onboarding, quotes and delivery timelines
• Handle invoicing and payment processing against the brand budget, accurately and on time

That last one is unglamorous and it is genuinely part of the job- we would rather say so here

What Success Looks Like In 12 Months

• Every live listing across the estate carries the correct brand name, approved imagery and accurate amenity data, and stays that way because there is a cycle keeping it that way
• Every new opening gets a complete brand kit before launch, not after
• A monthly brand health report that ops and leadership actually use to decide where to intervene

About Company: Treebo Hospitality Ventures is India's most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel, where earlier the traveller was forced to contend with poor quality and hygiene. Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused, from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme, to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software. With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio.