Deputy Manager

Kotak Mutual Fund; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Kotak Mutual Fund is seeking a Deputy Manager (BTL & Marketing Operations) to lead hands-on BTL campaigns and activations from Mumbai. You will drive distributor engagements, events, and local marketing initiatives, coordinating with sales and branch teams to ensure timely execution.

The role requires strong execution capabilities, stakeholder coordination, and a track record of delivering high-impact marketing activations within brand and compliance guidelines.

Qualifications

• Experience in planning and executing BTL marketing activities.
• Strong vendor management and coordination skills.
• Able to deliver branch activations, events and local marketing initiatives on time.

Responsibilities

• Plan and execute BTL initiatives, distributor engagements, branch activations, events, and local marketing activities.
• Work closely with sales and branch teams to understand requirements and provide timely marketing support.
• Develop scalable activation ideas for distributor meets, product promotions, and brand campaigns.
• Manage branch branding requirements, including standees, kiosks, display units, event branding, and other visibility materials.
• Identify, negotiate, and manage vendors for activations, fabrication, printing, gifting, merchandise, and related requirements.
• Manage end-to-end execution, including production, procurement, logistics, deployment, quality checks, and vendor coordination.
• Timely submission and processing of invoices, vendor bill closure, and coordination of payments.
• Ensure all activities and marketing materials adhere to approved brand, legal, and compliance guidelines.
• Gather feedback from sales and branch teams and recommend improvements for future activations.

Skills

BTL execution

Vendor management

Stakeholder coordination

Brand activations

Job description

Deputy Manager (BTL & Marketing Operations) is responsible for planning and executing BTL activities, branch branding, events, across locations. The role requires strong execution capabilities, vendor management, stakeholder coordination, and timely delivery of marketing initiatives.

Key Responsibilities:

• Plan and execute BTL initiatives, distributor engagements, branch activations, events, and local marketing activities.
• Work closely with sales and branch teams to understand requirements and provide timely marketing support.
• Develop scalable activation ideas for distributor meets, product promotions, and brand campaigns.
• Manage branch branding requirements, including standees, kiosks, display units, event branding, and other visibility materials.
• Identify, negotiate, and manage vendors for activations, fabrication, printing, gifting, merchandise, and related requirements.
• Manage end-to-end execution, including production, procurement, logistics, deployment, quality checks, and vendor coordination.
• Timely submission and processing of invoices, vendor bill closure, and coordination of payments.
• Ensure all activities and marketing materials adhere to approved brand, legal, and compliance guidelines.
• Gather feedback from sales and branch teams and recommend improvements for future activations.