Marketing Executive (BTL Marketing)

Saburi Ply; New Town; On-site; INR 220,000 - 420,000; Full time

Job summary

Saburi Ply is seeking a creative Marketing Executive to drive Below-The-Line campaigns, dealer meets, exhibitions and branding efforts across multiple regions.

The role demands hands-on execution, vendor coordination for printing and merchandising, and timely activation of campaigns with a focus on strong communication and deadline-driven delivery.

Qualifications

• 6 months to 2 years experience in BTL Marketing & Brand Promotion.
• Basic knowledge of Digital Marketing concepts.
• Experience in BTL marketing activities and event coordination.
• Good communication and coordination skills.
• Creative mindset with attention to detail.
• Ability to manage multiple assignments within deadlines.
• Graduate in Marketing, Business Administration, or any relevant discipline.
• Fresh ideas and willingness to learn are highly valued.

Responsibilities

• Plan and execute dealer meets, exhibitions, promotional events, and branding activities.
• Coordinate with vendors for printing, merchandising, branding materials, and event setup.
• Ensure timely execution of in-store branding, promotional campaigns, and activation programs.
• Monitor campaign effectiveness and prepare post-event reports.
• Coordinate with the sales team for marketing support across different regions.

Skills

Digital marketing

BTL marketing

Event coordination

Communication

Creativity

Time management

Education

Bachelor's degree in Marketing

Business Administration

Tools

Vendor coordination

Job description

Saburi Ply is one of India’s leading and most trusted plywood manufacturers, known for superior quality, innovation, and sustainable craftsmanship.

Founded over three decades ago byMr. Gajanand Munka, has started this business on 1990, Saburi Plywood blends modern technology with traditional integrity to deliver versatile plywood, blockboard, flush doors, and panel products.

Our products are engineered for durability, strength, and environmental responsibility — creating healthier homes and workspaces while upholding our legacy of trust and excellence.

Job Description

Position: Marketing Executive (BTL Marketing)

Experience: 6 Months – 2 Years

About the Role

Saburi Ply is looking for a creative and energetic Marketing Executive to support our marketing initiatives across Below-The-Line (BTL) channels. The ideal candidate should be passionate about branding, promotions, with the ability to execute campaigns that strengthen the company's market presence.

Key Responsibilities

BTL Marketing

• Plan and execute dealer meets, exhibitions, promotional events, and branding activities.
  
• Coordinate with vendors for printing, merchandising, branding materials, and event setup.
  
• Ensure timely execution of in-store branding, promotional campaigns, and activation programs.
  
• Monitor campaign effectiveness and prepare post-event reports.
  
• Coordinate with the sales team for marketing support across different regions.
  

Requirements

Required Skills

• Basic knowledge of Digital Marketing concepts.
  
• Experienced in BTL marketing activities and event coordination.
  
• Good communication and coordination skills.
  
• Creative mindset with attention to detail.
  
• Ability to manage multiple assignments within deadlines.
  
• Graduate in Marketing, Business Administration, or any relevant discipline.
  
• 6 months to 2 years of experience in BTL Marketing & Brand Promotion.
  
• Fresh ideas and willingness to learn are highly valued.