Senior Event Coordinator

Mercom India; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Mercom Bengaluru is seeking a Senior Event Coordinator to support the planning, execution, marketing, and commercial success of conferences, summits, and webinars. You will own delegate acquisition, event coordination, attendee engagement, and on-site operations to meet Mercom's standards.

You'll manage multiple events across venues, vendors, and partners; develop project plans, track timelines, and report on performance to improve registrations and attendee experience.

Qualifications

• Bachelor's degree in Event Management, Marketing, Business Administration, Communications, or a related field.

Responsibilities

• Lead delegate acquisition campaigns through outbound calling, email marketing, WhatsApp, and industry outreach.
• Work with Events and Sales teams to achieve registration, attendance, and ticket sales targets.
• Develop and maintain partnerships with industry associations to expand Mercom's delegate network and sustain a pipeline of qualified attendees.
• Identify new delegate segments and outreach opportunities to grow Mercom's attendee base.
• Monitor registration trends and recommend initiatives to improve attendance and engagement.
• Coordinate planning and execution of conferences, summits, buyer-seller meets, webinars, and executive roundtables.
• Develop and maintain detailed project plans, timelines, and milestone trackers for assigned events.
• Coordinate with venues, hotels, vendors, sponsors, and service providers for timely execution of deliverables.
• Support speaker coordination, attendee communication, registration management, and on-site operations.
• Ensure all event logistics are completed accurately and on schedule.
• Coordinate venue logistics, hotel accommodations, transportation, AV, catering, branding, signage, and production.
• Follow up with vendors and partners to ensure commitments and quality standards.
• Identify operational risks early and resolve issues before they impact execution.
• Assist in coordinating daily activities of the Events Team.
• Support Event Coordinators with guidance on delegate outreach and registrations.
• Monitor assigned tasks and ensure deadlines are met.
• Promote accountability and timely execution across the team.
• Prepare registration, attendance, ticket sales, and event performance reports.
• Analyze delegate acquisition, attendance, and conversion metrics for each event.
• Recommend improvements to increase registrations, improve engagement, and enhance efficiency.
• Maintain accurate event databases, trackers, and documentation.
• Continue identifying opportunities to improve event planning processes and customer experience.
• Meet and exceed delegate registration, attendance, and ticket sales targets.
• Deliver assigned events on time and to Mercom's quality standards.
• Build and maintain a strong pipeline of qualified delegates through partnerships and outreach.
• Ensure accurate reporting and effective coordination of all event activities.
• Demonstrate initiative, ownership, professionalism, and attention to detail.

Education

Bachelor's degree in Event Management, Marketing, Business Administration, Communications, or a related field

Job description

The Senior Event Coordinator is responsible for supporting the planning, execution, marketing, and commercial success of Mercom's conferences, summits, buyer-seller meets, executive roundtables, and webinars. The role takes ownership of delegate acquisition, event coordination, attendee engagement, vendor management, and on-site execution to ensure every event meets Mercom's standards for quality, attendance, and customer experience.

The position requires a highly organized, proactive individual who can manage multiple priorities, work independently, and ensure projects are executed on schedule.

Responsibilities

Delegate Acquisition & Business Development

• Lead delegate acquisition campaigns through outbound calling, email marketing, WhatsApp, and industry outreach.
• Work closely with the Events and Sales teams to achieve registration, attendance, and ticket sales targets.
• Develop and maintain strategic partnerships with industry associations, trade bodies, chambers of commerce, and business organizations in key cities to expand Mercom's delegate network, increase registrations and attendance, and establish a sustainable pipeline of qualified attendees for all Mercom events.
• Identify new delegate segments and outreach opportunities to continuously grow Mercom's attendee base.
• Monitor registration trends and proactively recommend initiatives to improve attendance and delegate engagement.

Event Planning & Coordination

• Coordinate the planning and execution of conferences, summits, buyer-seller meets, webinars, and executive roundtables.
• Develop and maintain detailed project plans, timelines, and milestone trackers for assigned events.
• Coordinate with venues, hotels, vendors, exhibitors, sponsors, and service providers to ensure timely execution of all event deliverables.
• Support speaker coordination, attendee communication, registration management, and on-site event operations.
• Ensure all event logistics are completed accurately and on schedule.
• Coordinate venue logistics, hotel accommodations, transportation, audio-visual requirements, catering, branding, signage, and event production.
• Follow up with vendors and partners to ensure commitments, timelines, and quality standards are met.
• Identify operational risks early and resolve issues before they impact event execution.

Team Coordination

• Assist in coordinating the daily activities of the Events Team.
• Support Event Coordinators and team members by providing guidance on delegate outreach, registrations, and event coordination.
• Monitor assigned tasks and follow up to ensure deadlines are met.
• Promote accountability and timely execution across the team.

Reporting & Process Improvement

• Prepare registration, attendance, ticket sales, and event performance reports.
• Analyze delegate acquisition, attendance, and conversion metrics for each event.
• Recommend improvements to increase registrations, improve attendee engagement, and enhance operational efficiency.
• Maintain accurate event databases, trackers, and documentation.
• Continuously identify opportunities to improve event planning processes and customer experience.

Performance Expectations

• Meet and exceed delegate registration, attendance, and ticket sales targets.
• Deliver assigned events on time and to Mercom's quality standards.
• Build and maintain a strong pipeline of qualified delegates through strategic partnerships and outreach.
• Ensure accurate reporting and effective coordination of all assigned event activities.
• Demonstrate initiative, ownership, professionalism, and strong attention to detail in all aspects of event execution.

Qualifications

Bachelor's degree in Event Management, Marketing, Business Administration, Communications, or a related field.