Senior Director Software Engineering – Digital Marketing

Earn Modes; Bengaluru; On-site; INR 3,500,000 - 8,000,000; Full time

Job summary

Earn Modes seeks a senior engineering leader to drive multiple teams responsible for customer-facing digital experiences, including marketing platforms and web content systems. You will map technology roadmaps, partner with Marketing, Product, and Design, and lead modernization, reliability, and performance initiatives.

You will guide architecture decisions, apply AI to digital products, and manage delivery through engineering managers, ensuring measurable business outcomes and strong

Qualifications

• 15+ years of software engineering experience.
• 5+ years of people leadership experience.
• Experience leading multiple engineering teams through managers.
• Strong CMS and web architecture knowledge.
• Experience in digital marketing platforms and eCommerce.

Responsibilities

• Lead multiple software engineering teams and define roadmaps.
• Partner with Marketing, Product, Design, Content, Sales and others.
• Drive AI opportunities across digital experiences.
• Oversee SDLC and production support.
• Establish engineering standards and measurable outcomes.
• Budgeting, hiring, and workforce planning.

Skills

Leadership

People management

Strategy & roadmaps

CMS experience

Web platforms

Education

Bachelor's degree

Tools

Drupal

CMS platforms

Job description

Job Description

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

What You Will Do

• Lead multiple software engineering teams responsible for customer-facing digital experiences, including the corporate website, customized participant web experiences, and sales demonstration platforms.
• Serve as the senior engineering leader for Digital Marketing, partnering with Marketing, Product Management, Design, Content, Sales, Architecture, Security, and other business and technology stakeholders.
• Define and execute technology strategies and roadmaps for digital marketing platforms, balancing business priorities with modernization, reliability, performance, security, accessibility, scalability, and technical debt.
• Provide engineering leadership for modern web platforms, including enterprise Content Management Systems (CMS), reusable web components, scalable content publishing, and Digital Asset Management (DAM) capabilities.
• Partner with Marketing and Product Management to translate customer, brand, content, and business objectives into scalable technology solutions, engineering priorities, and measurable outcomes.
• Identify and drive opportunities to apply Artificial Intelligence (AI) and Generative AI to digital experiences, content operations, search, personalization, marketing workflows, automation, and engineering productivity.
• Direct the software development lifecycle, including architecture, design, development, testing, deployment, maintenance, modernization, and production support.
• Deliver business and technology priorities through engineering managers and senior technical leaders, establishing clear accountability, effective engineering practices, and predictable delivery.
• Lead prioritization across multiple engineering teams and stakeholder groups, communicating status, risks, dependencies, tradeoffs, and investment requirements to technical and nontechnical audiences.
• Establish engineering standards and measurable outcomes for software delivery, quality, website performance, availability, reliability, customer experience, and organizational health.
• Oversee organizational design, workforce planning, hiring, vendor strategy, capacity planning, and budget management for assigned engineering teams.
• Develop engineering managers and senior technical leaders through coaching, performance management, succession planning, and expanded leadership opportunities.
• Make decisions related to hiring, compensation, employee performance, development, discipline, and other responsibilities associated with senior people leadership.
• Build a high-performing engineering culture centered on customer impact, accountability, collaboration, quality, innovation, and continuous improvement.

What You Will Bring

• Bachelor's degree in a related field or an equivalent combination of professional experience and/or training.
• 15+ years of software engineering, application development, product engineering, or related technology experience.
• 5+ years of people leadership experience, including responsibility for hiring, developing, evaluating, and leading engineering teams.
• Demonstrated experience leading multiple software engineering teams through engineering managers or other people leaders.
• Significant experience leading engineering for customer-facing websites, digital experiences, digital marketing platforms, eCommerce, digital publishing, or other high-visibility web products.
• Strong experience with enterprise Content Management Systems (CMS) and content-driven web architectures.
• Strong understanding of modern web engineering, APIs, cloud platforms, CI/CD, automated testing, observability, security, accessibility, SEO, analytics, reliability, and performance.
• Demonstrated experience partnering with Marketing, Product Management, Design, Content, Sales, and other business stakeholders to establish priorities and deliver measurable business outcomes.
• Demonstrated ability to translate marketing and product objectives into scalable engineering strategies and technology roadmaps.
• Experience applying Artificial Intelligence (AI) or Generative AI to digital products, content operations, marketing workflows, search, personalization, automation, or engineering productivity.
• Strong software engineering foundation and technical credibility to guide architecture and engineering decisions while operating primarily through engineering managers, architects, and senior engineers.
• Experience with organizational design, workforce planning, budgeting, performance management, and succession planning.
• Exceptional written and verbal communication skills, executive presence, emotional intelligence, and ability to influence across technical and business organizations.
• Strong customer and business orientation with demonstrated ability to connect engineering decisions to measurable customer and business outcomes.

What Will Set You Apart

• Experience with Drupal or comparable enterprise CMS platforms; Drupal experience is strongly preferred.
• Experience with Digital Asset Management (DAM) platforms and modern content publishing workflows.
• Experience in Financial Services, Retirement Services, FinTech, Insurance, or another regulated industry.

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

Source: Company Career page