Senior Director

View Moreicons; Bengaluru; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

Sagility in Bangalore is seeking a Senior Director of Product Marketing to own the marketing strategy for three flagship digital and AI products. You will drive adoption, build product brands, and align messaging across leadership, operations and external buyers.

Lead a lean marketing team, partner with sales and solutions to generate pipeline, and define value metrics to prove impact. This is a globally oriented role with opportunities to shape go-to-market and revenue realization.

Qualifications

• Define a marketing strategy for three flagship digital and AI products.
• Build positioning, messaging for leadership, operations, frontline users and external buyers.
• Translate product capability into business outcomes.

Responsibilities

• Define a marketing strategy for each product, aligned to portfolio priorities.
• Own adoption plan across geographies and units; design launch playbooks and campaigns.
• Create distinct brand identity for each product within Sagility.

Skills

Product marketing

Branding

Go-to-market

Stakeholder management

Analytics

Tools

CRM

Marketing automation

Job description

Explore meaningful roles that let you make an impact in healthcare while growing your career with purpose, innovation, and global opportunities.

Sagility combines industry-leading technology and transformation-driven BPM services with decades of healthcare domain expertise to help clients draw closer to their members. The company optimizes the entire member/patient experience through service offerings for clinical, case management, member engagement, provider solutions, payment integrity, claims cost containment, and analytics. Sagility has more than 25,000 employees across 5 countries.

Sagility combines industry-leading technology and transformation-driven BPM services with decades of healthcare domain expertise to help clients draw closer to their members. The company optimizes the entire member/patient experience through service offerings for clinical, case management, member engagement, provider solutions, payment integrity, claims cost containment, and analytics. Sagility has more than 25,000 employees across 5 countries. Sagility has built a portfolio of digital and AI products that are
changing how its workforce is hired, engaged and developed. The
products work. The next challenge is making sure every business
unit adopts them, every stakeholder can explain their value, and the
market recognises them as o!erings worth paying for.
You will own that challenge end to end. You will define the
marketing strategy for each of our three flagship digital and AI
products, drive internal adoption and rollout, build product brands
that carry weight inside and outside Sagility, and prepare the
portfolio for external commercialisation as it moves toward revenue
generation from next year.

Job title:

Senior Director

Job Description:

Key responsibilities:

Product marketing strategy

• Define a marketing strategy for each of the three "agship digital and AI products, aligned to portfolio priorities set by the VP, Digital & AI.
  
• Build positioning, messaging frameworks and value propositions for each audience: leadership, operations, frontline users and external buyers.
  
• Translate product capability into business outcomes that decision-makers act on.

Adoption and rollout

• Own the adoption plan for each product across geographies and business units, in partnership with product, operations and change teams
• Design launch playbooks, enablement material and communication campaigns that move users from awareness to habitual use.
• Track adoption funnels and intervene where uptake stalls.

Product branding

• Create a distinct, credible brand identity for each product within the Sagility master brand.

• Govern naming, visual identity, tone and product storytelling across every touchpoint.

• Build a library of demos, case studies and testimonials that make the products tangible.

Stakeholder management:

• Act as the marketing voice of the portfolio with CXOs, business unit heads, HR, operations and technology leaders
• Run a structured stakeholder engagement plan for each product, with clear owners and cadence.
• Present portfolio progress and value stories to executive leadership and intime to clients

Value realization

• Define and track value metrics for each product, including productivity, cost, quality and experience outcomes.

• Turn value data into proof points that sustain funding, sponsorship and adoption.
• Close the loop with product teams so market and user feedback shapes the roadmap

External go-to-market and revenue

• Partner with sales, solutions and client leadership to generate pipeline and support deal conversion.
• Build the external go-to-market plan as products move to commercial offerings, covering segments, pricing input, packaging and channels
• Lead analyst relations, industry events, thought leadership and digital marketing for the portfolio.

• Build and lead a lean product marketing team as revenue scales.

Location:

BangaloreIndia