Marketing Manager

NKlusive; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

NKlusive in Hyderabad, India, is seeking a seasoned Real Estate Marketing professional to plan and execute end-to-end marketing activities for real estate projects, from positioning to launch, lead generation, collateral management and channel partner engagement.

You will coordinate with creative teams for brochures, digital creatives and launch materials, run performance campaigns across Google, Meta and portals, and report on ROI.

Qualifications

• MBA/PGDM – Marketing preferred.
• 4–6 years of real estate marketing experience.
• Strong project coordination and analytical skills.
• Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.
• Excellent communication, presentation and vendor-management skills.
• Strong attention to detail and ability to manage multiple activities simultaneously.

Responsibilities

• Understand location, market, product, amenities, specifications, USPs, competition and target audience.
• Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
• Coordinate with creative agencies for brochures, site plans, unit layouts, walkthroughs, videos, OOH, signage, newspaper ads and digital creatives.
• Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.
• Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.
• Track enquiries, lead quality, CPL, site visits, enquiry-to-visit ratio and campaign performance.
• Coordinate website, landing pages, CRM, API, chatbot and marketing automation requirements.
• Support Channel Partner workshops, CP kits, presentations, communication and brokerage/incentive plans.
• Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.
• Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.
• Prepare project/campaign-wise analytical reports and quarterly marketing reviews.
• Monitor marketing budgets, vendor performance and ROI.

Skills

Project coordination

Analytical skills

Digital marketing

CRM

Sales funnel

Marketing collateral

Communication

Vendor management

Presentation

Attention to detail

Education

MBA/PGDM Marketing

Job description

Responsible for planning and executing end-to-end marketing activities for real estate projects, from project understanding and positioning to launch, lead generation, collateral management, channel partner engagement and performance reporting.

Key Responsibilities

• Understand location, market, product, amenities, specifications, USPs, competition and target audience.
• Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
• Coordinate with creative agencies for brochures, flyers, site plans, unit layouts, walkthroughs, videos, OOH, signage, newspaper ads and digital creatives.
• Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.
• Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.
• Track enquiries, lead quality, CPL, site visits, enquiry-to-visit ratio and campaign performance.
• Coordinate website, landing pages, CRM, API, chatbot and marketing automation requirements.
• Support Channel Partner workshops, CP kits, presentations, communication and brokerage/incentive plans.
• Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.
• Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.
• Prepare project/campaign-wise analytical reports and quarterly marketing reviews.
• Monitor marketing budgets, vendor performance and ROI.

Qualification & Skills

• MBA/PGDM – Marketing preferred.
• 4-6 years of real estate marketing experience.
• Strong project coordination and analytical skills.
• Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.
• Excellent communication, presentation and vendor-management skills.
• Strong attention to detail and ability to manage multiple activities simultaneously.